Marketing with Salon Tracker

With SMS open rates being 98%, there is no better time than now to push SMS marketing! Which is this blog will run through how you can use our marketing suite to your benefit!

If you are on our Professional and Enterprise package, you're probably familiar with our marketing suite where you can target a specific range of customers and send them, either a text directly from the software, or an email by using MailChimp! Either way, I bet you weren't aware of the exact filters you can use on the software to precisely target your customers.

Alerting your customers their booking services are due to expire

The software has a clever way of monitoring your clients' booking services such as tanning minutes remaining or beauty packages remaining. As a result of this, you can send out a text directly to those whose minutes are due to expire in any set time frame, whether that's in the next month, 3 months or 6 months! You can filter it to what you want!

This campaign will encourage your customers to come back in the salon and use up their minutes thus resulting in them purchasing more and boosting your business!

To use this filter go to:

Marketing > Filters > select 'Alert customers their bookable services will expire' > select dates to what you would like it to be e.g. next 3 months or next 6 months > change the 'next month' to the time frame you would like > apply filter > send SMS. 

The text is already pre-written for you but if you want to edit it you can do this too! Just make sure that it is under 160 characters for it to be classed as 1 SMS credit. You can also preview the text to your own phone using the 'Preview Mobile Tel' box to input your number and pressing the phone symbol on the right hand side to make sure you are happy with the text!

Push your online booking for those customers who haven't booked online yet!

Moving from making bookings manually on the phone to using an online booking system can be a drastic change for both Salon owners and Salon Clients. Some may resist to the change and prefer to ring up themselves and do it which as you all know, can be very time consuming! So for those customers you're struggling to get using online booking, we've got you covered with a marketing filter!

Offering a simple gesture of just 10% off or £5 off can work wonders for encouraging your customers to book online, once they've done it they'll find it easier to continue doing therefore saving you time and utilising your online booking to its best ability!

Go to:

Marketing > Filters > select 'customers not online' > apply filter.

Give something back to your best spending customers

Whether you want to send it to your best spending customers in general or for your self employed staffs' own customers the extensive filter selection has both covered!

That way your loyal customers will feel appreciated and will be more inclined to return whilst encouraging them to recommend you to other people!

To do this:

Marketing > Filters > select 'Custom - create your own marketing campaign' > select 'best customer by spend' drop down > select your preference e.g 'best 10' then click apply filter. If you want to use it for your self employed staff then use the + button to add another filter row and use the dropdown to select 'customer by bookable item' then use the other drop down to select the correct booking item.

Birthday texts

Everybody loves to receive a birthday text, especially when it has an offer in it! The software has 2 types of pre-made filters for your customers with birthdays coming up. 1 is made for all customers called 'birthday gift message' and the other is for your high spending customers with birthdays coming up called 'birthday gift message for high spending customers'. It's up to you which you choose - whether you're feeling generous or extra generous - we've got you covered with this filter. 

A birthday gift doesn't have to be a lot either, it could be a small voucher or even a percentage off, but if your clients get that extra personalised touch - big or small it's bound to work wonders for you. You can even get extra personal and categorise the texts for genders, e.g men could get a free haircut for their birthday and women could be given a free manicure!

To do this:

Marketing > Filters > select 'birthday gift message' > change the 'next month' drop down to what you would want it to be > apply filter. 

For customers who haven't visited in a while

Life happens, things get in the way and self-care becomes a thing of the past for some people. Well why not give them that gentle reminder to say that you miss them and would love to see them back in the salon? 

You have probably forgotten about half of the customers that you've had in the salon once and haven't been in again yet. Lucky for you - the software cleverly recalls these for you, down to the exact date they were last in. So if you're having a bit of a quiet period and need that extra push, use the 'for customers who haven't visited in a while' filter and go for the 'last year' or 'last 2 years' filter which will then provide you with a list of people that haven't visited the salon in that time frame. Entice them in with 10% off which will bring them in and encourage them to return, therefore boosting revenue and keeping you busy!

To do this:

Marketing > Filters > select 'for customers who haven't visited in a while' > change dates to your preference (1-2 years normally works quite well) > apply filter.

If you would prefer to use email marketing, all these filters can still be used but instead of clicking 'send SMS' you would click 'send email' which will then export the list of clients into a .csv file which can then be uploaded directly to Mailchimp! 

Learning new things can be quite daunting and we get that, that's why we offer free training with your monthly software subscription which can be booked whenever you need it! 

Just call us on 0113 350 8230 or alternatively drop us an email at info@salontracker.co.uk.

Salon Tracker x

Solo Package

If you’re a solo salon owner or a mobile beauty professional, you know how important it is to have the right tools to streamline your business. Managing appointments, handling payments, and ensuring a smooth client experience can be overwhelming — especially when you’re doing it all on your own. That’s why we’ve designed the perfect package to help you stay organised, boost bookings, and keep your business running seamlessly.

Single-Person Booking System

Our Solo Package is designed for independent salon owners, meaning that only one beautician or sunbed will be displayed on the calendar. Whether you're a self-employed hairstylist, nail technician, aesthetician, or tanning specialist, this package provides you with a simple, easy-to-manage scheduling system.

What’s Included?

For just £45 + VAT per month, our Solo package gives you access to all the essential tools you need, including:

All the Features of Our Standard Package

You’ll get all the incredible features from our Standard Package, ensuring that you never miss out on key functionalities.

Online Booking

No more back-and-forth messages to schedule appointments. Our online booking system allows your clients to book their treatments with ease, anytime, anywhere.

Online Payments with Stripe & Klarna

Give your clients the flexibility they need with secure online payment options through Stripe and Klarna. Whether they want to pay upfront or in instalments, you can cater to their needs effortlessly.

Integration with Signature Pad

Seamlessly integrate with a Signature Pad for added security and professionalism, making it easier to manage consultations and client agreements digitally.

Why Choose This Package?

As a solo or mobile salon owner, your time is precious. This package is designed to reduce admin work, enhance your customer experience, and help you grow your business without stress.

With an easy-to-use booking system and secure payment options, you can focus on what you do best—providing exceptional beauty and wellness services to your clients.

Get Started Today!

Ready to take your solo salon business to the next level? Sign up for our Solo Package today and enjoy the benefits of a fully streamlined salon management system!

Sign up for a free demonstration and two-week free trial either through our website or by calling 0113 350 8230 today!

Salon Tracker x

Setting up Gift Vouchers with Salon Tracker

Do you offer gift vouchers in your store and want to keep track of these on Salon Tracker? Then keep reading as this blog will run you through how you can set up Gift Vouchers as a product to purchase and how customers can redeem them in store!

First you will need to navigate to the products section where you can add in your product categories. 

To add the category click the '+' button.

Then type in your category e.g. Gift Vouchers

Then to add in your gift voucher pricing click on your new 'Gift Vouchers' category and select 'add' 

Here you can add in your gift voucher name by typing in the description 

e.g. £10 Gift Voucher

You can also add the pricing (£10)

and also how many of that voucher you have in stock. Make sure to tick the 'Monitor stock levels?' box 

And here you can type in the amount of stock. 

Then click save

You have now added in all your gift vouchers!

In order to set up the customers redeeming the gift vouchers you can now set up a category called 'Gift Vouchers REDEEM' 

Once you have created this category you can then add in your Gift Vouchers for redeeming. Similarly to adding in your gift voucher add in your description.

 e.g. £10 Gift Voucher REDEEM

This time set your price as -£10. It is important to set it to minus as this will deduct the amount! 

Again you can set the stock as the amount you have, so you can keep track of how many people have redeemed the vouchers!

Here you can see how the redeeming of vouchers applies!

I hope this blog has helped you understand how you can add in gift vouchers on Salon Tracker and given you guidance on how to use the products section to your benefit!

If you are new to Salon Tracker and interested in taking a further look at our software don't hesitate to give us a call on 0113 350 8230 or drop us an email on info@salontracker.co.uk

If you are already with us and interested in our stock management feature then please get in touch to get upgraded to our Professional or Enterprise package!

That's all for now!

Salon Tracker x

How to Prepare your Salon for the Busy Months

Now that Spring and Summer are approaching, this is when the busiest salon period starts. This applies to all salons, but especially tanning. Customers will be eager to get their holiday appointments booked in, so that they have their bouncy blowdrys, fresh lash extensions and build up that base tan before their Spring and Summer get-aways.

With this in mind, you should be preparing your salon for the busy months ahead. This blog will give you the tips and tricks needed to ensure you are ready for the holiday rush!

 

Tanning Tubes

If you are a tanning salon, a vital part of your preparation will be ensuring your sunbeds are retubed! At Salon Tracker, we recommend your sunbed tubes get replaced after 850 hours of usage. Retubing your sunbeds is an essential part of ensuring your customers have a deep, long-lasting tan, as the UV rays will be stronger.

You made need to warn customers to reduce their regular minutes by 3, as the first 100 hours of the new sunbed tubes will be more intense than usual.

 

Retail Stock

An essential preparation technique for every type of salon is re-stocking their retail products for the Spring and Summer! As customers will be coming in more regularly, they are more likely to purchase retail products along with their visits. This means your salon will need to be ordering in more retail products for this period.

If you are a tanning salon, we recommend purchasing your retail products from Bliss. They sell sunbed creams, sachets, tan shots, goggles and many more products!

We would also recommend them for stocking up on salon supplies such as sunbed sanitiser, hand towels, head rests, posters, sachet displays etc. for if you also need a restock of these supplies to prepare you for the busy period!

Bliss Direct Welcome to our World of Tanning - UV Lotions & More

 

Enterprise Package

Salon Tracker is an essential when it comes to busy periods in salons. Our Enterprise package is a great way for customers to be able to book in advance for appointments and sunbed slots, to receive their desired date and time without having to be added to a waiting list in busy periods.

Our Enterprise package also allows you to access reports, take-ins, bookings and customers remotely and can be accessed on any type of device, meaning that if you do not have time to run reports while in the salon, these can be run from anywhere at any time.

Our Enterprise package is £90/month + VAT, and has many more important features. Give us a call on 0113 350 8230 today to enquire about upgrading!

 

Marketing

Marketing is a useful tool to use during busy periods. Encouraging customers to book in advance will mean that they will be able to receive the desired date and time they prefer as if they try to walk in or book too late during a busy period, they may face disappointment.

If you are on our Enterprise package, marketing your online booking link on your social media pages is a great way to encourage customers to book in advance so they can get their appointments before it’s too late.

If you are on our Professional/Enterprise package, sending out marketing emails and SMS texts are great ways of reminding customers to get that appointment booked in that they have been thinking about. This can be done in the ‘Marketing’ section of Salon Tracker.

To purchase SMS credits or for help connecting your Mailchimp account to Salon Tracker, just give us a call on 0113 350 8230 and we will be happy to help!

 

All of these features are great ways to prepare your salon for the busy months coming!

Salon Tracker x

Valentines Day Marketing

Valentine’s day is just around the corner and for many people it’s the perfect day to spoil your loved ones. This blog will discuss how your salon can make the most of this day! There are three simple steps involved in making a success of this day: Planning, Marketing and Selling. So, keep reading to see how you can upsell your treatments and retail products this Valentine's Day.

Planning

Before you can go out and start advertising your deals and offers it’s important to determine which of your services and retail products are going to be most popular for V-day sales. To make your salon more appealing for those looking at treating a loved one, it’s a good idea to bundle a few treatments together and create a special ‘Valentine’s Day Package’. You could do a few different priced packages to appeal to a broader range of people, starting with a couple of services for a lower price and going up to a more premium price and including your more expensive services in these packages. The same can be done with your retail products by putting together a few different priced hampers. The key is to figure out which of your treatments will perform best, whether its massages, nails, facials etc.

Another great way to utilise Valentine’s Day is by selling gift vouchers, you could even get specific ones printed for Valentines day and give them a bit more of a personalised feel. Gift cards also often result in people spending more as they know they’re going to be getting say £20-£30 off, so it’s a win-win as a salon owner.

Gift hampers are also a great idea during this period! It's so quick and easy to create a bundle full of the products you sell in your salon (maybe even some that are not usually as popular to promote them) - you could even add in a gift voucher into this to make it an extra special gift!

Marketing

Once you’ve done all of your planning, it’s time to market it to your customers and target customers. As we all know by now, the main place you want to be showing off these deals is across your Social Media platforms, as this will not only help reach your current customers, but it will also help to reach potential new customers! Especially with Instagram and Facebook having an option for customers to share your posts, it will further help to reach a wider range of people. 

The best way to market your offer is by creating an eye-catching post to make sure it stands out amongst others when someone is scrolling through their feed. Canva is a great tool for this with loads of templates and images you can use! You can then use the same image across all of your social media platforms, and this will help to show consistency. Here’s an example of one that I quickly made by using a template, to show you how easy it is:

You also want to make sure that you make it obvious in your physical salon that there are going to be deals available, for example on your reception desk it would be a good idea to place the hampers in view, along with any gift vouchers.

If you are already a customer of Salon Tracker, then I’m sure you already know about our Marketing suite. If not, this is a great feature built in with Salon Tracker that enables you to send out an SMS message to all of your customers straight from one place. There are plenty of different filters that you can apply in order to target a specific range of customers. I have come up with a few examples of messages you could send out:

Example 1

“Hi <<forename>>

Don’t miss out on our V-Day deals! £45 for acrylic nails & a facial, £60 for a back massage, mani, pedi & facial! Call 0113 350 8230 to book”

Example 2

“Hi <<forename>>

Treat your loved one this Valentine’s Day at <<salonname>> for as little as £20! Call 0113 350 8230 to book before it’s too late” 

Example 3

“Give your partner the ultimate Valentine’s Day treat at <<salonname>> with our V-Day Special! Full Body Massage, Facial & Mani for just £45. Call 0113 350 8230 to book!”

SMS messages have a great open rate of around 98%, so it’s a great way to directly market your customers. By using both the SMS marketing suite and the use of social media, you are massively increasing your chances of having a successful number of sales.

Selling

After all of your planning and preparation I’m sure it will all pay off when it comes to the day. As Valentine’s Day falls on a Friday this time, it makes it an even better opportunity to make the most of it, as you can extend the offers and deals to run until the end of Sunday and ensure that your calendar is fully booked!

I hope these tips will help you have a successful Valentine’s Day weekend in your salon! If you are interested in taking a look at the marketing suite on a free demo and trial then don’t hesitate to contact our team by either emailing info@salontracker.co.uk or calling on 0113 350 8230 and someone will be happy to help. 

Salon Tracker x

Multi-site Starter Pack

The new year is all about challenging ourselves and striving to achieve success. This may mean for some salons, considering opening another site. This blog explains the ins and outs of setting up a second or even third site, and the useful tools to in order to make the set up as seamless and relaxed as possible.

Seamless Process

When it comes to being a multi-site, we consider Salon Tracker as an essential. Opening additional sites with Salon Tracker is an easy and seamless approach. Customers can be made available on all sites so that if customers visit other sites than the one they signed up at, they won’t have to sign up again as they will be automatically added to your other sites.

Another way we make the process easier for you is with services from your first site already being available on your second! This saves you the time of having to add in all your services again, and even better... customers can use their minutes in both sites if they so wish to!

Reports

If you want to generate reports to view your sales of all the sites you can do this in the reports section, as well as being able to view your reports for each site! This makes it easier to see your total takings from both your salons. This is just another of the great features we offer if you were to open another site.

 Discounted Packages

If all of your sites are with Salon Tracker, you will receive a discount on your packages. This is depending on how many sites you have with us. For example, if you have two sites, you are entitled to 10% discount on both sites, and if you have 3 sites, you will receive 15% discount on all of the sites etc. This discount increases with the more sites you have!

 

Our HQ Feature

If all of your sites are with Salon Tracker, a useful feature is our HQ. The HQ allows you to view all of your sites on one computer, and be able to see everything that is going on, as if you were in the salon. This can all be done wherever you are, as it is on a separate computer to the salon computer. The HQ feature is £60/month + VAT, however, if you have 3 or more sites, you get a FREE HQ!

We hope these features of Salon Tracker are more than enough to convince you that opening another site can be a smooth and hassle-free process with us.

 

Salon Tracker x

Meet The Salon Tracker Team

It has been over two years since our last ‘Meet the Team’ blog and a lot has changed since then, with some people who you were introduced to in that blog and with some new faces in the team! We thought that because of all these changes we would give you an update on the team, that I’m sure many of you have spoken to about the software, and their roles in Salon Tracker.

Hi I’m Alisha, and I’m a Sales and Marketing Executive here at Salon Tracker. I have worked here for over a year now and in this time, I have worked in Sales, Marketing and Support! 

My day-to-day jobs include contacting new salon business owners, as well as managing current customers' accounts and helping deal with any support that they may need. Alongside this, I also create the Social Media posts and write the blogs about our features in Salon Tracker and tips for salons! 

A fun fact about me is that I am a foodie and have a food blog where I share my reviews!

Hi, I'm Eleanor, and I'm a Sales and Marketing Executive here at Salon Tracker. I have worked here for 6 months now and I have learnt a lot in my short period, in several areas such as Sales, Marketing and some Support!

My typical day is filled with engaging with potential clients and demonstrating our software. I am always happy to answer any questions regarding the software and will help you along your Salon Tracker journey to help find the best suited package for you! I am also part of the marketing team where I help generate social media campaigns and produce engaging content for our followers, which I really enjoy. 

A fun fact about me is I love to travel and I have been to 20 countries!

Hi, I’m Craig, My primary role at Salon Tracker is in sales, where I focus on matching customers with the perfect package and hardware to meet their needs, while ensuring they feel confident using our software to grow their businesses. I also contribute to our support and marketing efforts whenever I can.

I’ve been part of the Salon Tracker team for nearly a year and a half now, and during this time, I’ve developed both my professional skills and personal growth. I’m also pursuing a Business Management degree at Sheffield Hallam University alongside my role.

Being part of such a supportive team is a privilege, and I’m grateful for the opportunity to play a part in the success of our customers' salons as well.

A fun fact about me is I have an Austrian niece and nephew who are twins!

 My name is Mia, I am currently working with the support team which I have been in for 2 years. My role is to solve any technical issues that a customer may have. 

I am also in my last year of my Business Management degree apprenticeship at Sheffield Hallam University, which I am enjoying as I have the opportunity to learn more about the business, and how it works, and also how I can grow within it. 

I am really loving my time at Salon Tracker and working in within a team who support each other in every way they can.

A fun fact about me is that I am a trained lifeguard!

Hi, I'm Abi, and I'm a Support Executive here at Salon Tracker. I have been working at Salon Tracker for the past 1.5 years in my role. 

During this time, I have gained valuable experience and developed new skills, including problem-solving, effective communication, and technical troubleshooting. 

This role has allowed me to grow both personally and professionally, and I enjoy supporting clients while contributing to the success of the team!

A fun fact about me is that I am running the Manchester Marathon this year!

Hi, I’m Rohan, and I’m a Technical Executive here at Salon Tracker. I’ve been with the team for a few months now, and in that time, I’ve had the opportunity to work in Support, Development, and Report Customization!

My day-to-day responsibilities include assisting customers with technical support queries, resolving any issues they encounter, and helping ensure their systems run smoothly. In addition to this, I’ve also worked on developing and improving they software and customizing reports to better meet our clients’ needs!

Fun fact about me I assembled a car engine in my university living room, the hardest part was getting it out the door!

Hey, I'm Ellis, the Senior Accounts Executive at Salon Tracker. I’ve been with the team for over three years and have had the chance to work in pretty much every area of the company before stepping into my current role. 

These days, I focus on keeping our customer data up to date and managing relationships with some of our multisite clients. 

I also collaborate closely with the development team to help design and build new features—which we’re excited to roll out in Salon Tracker soon!

A fun fact about me is that I've been to every continent apart from Antarctica! 

Hey everyone! I’m Naomi, the Senior Technical Executive at Salon Tracker. I’ve been part of the team for over 7 years now, and chances are, I’ve probably chatted with a lot of you on the phone during that time!

My day-to-day usually involves tackling tech support issues and helping the rest of the team with any tricky problems they’re working on. But here’s some exciting news – I’m about to step into a brand-new role on our software development team!

That means I’ll soon be diving into creating some of the cool new features we’ve got planned for this year. Keep an eye out – there’s some great stuff coming your way!

A fun fact about me is I am learning to juggle!

Hi, I’m Leah, the Senior Sales and Marketing Executive at Salon Tracker. I’ve been part of the team for over six years, gaining experience across various aspects of the business before focusing on leading the sales and marketing team. 

My role involves overseeing daily sales operations to ensure everything runs smoothly and analyzing our marketing campaigns to identify successes and areas for improvement. 

I also collaborate closely with our Finance, Support, and Development teams to ensure we deliver the best products and services to our valued customers.

A fun fact about me is that I can play the saxophone!

 

Salon Tracker x

Five Features You Did Not Know About

 

Our software is very simple to navigate. Once you have got the hang of how it operates, it becomes easy to use and hassle-free. However, not all of our customers know about some small features that can make their lives even easier. Here are five features of Salon Tracker that you may not know about:

Bed Transfer

When you assign a customer to a bed, sometimes other beds can become free before the one you have assigned them to. Our transfer feature allows you to transfer customers from one bed to another before they have started. Simply press the ‘transfer’ button on the bed they are currently on and then press the bed you would like to move them to. This will move them across to the vacant bed and reduce waiting time.

Waiting List

In busy periods, or when customers request specific beds that aren’t available, our waiting list feature is especially useful. Underneath each bed, there are slots that you can put customers on to assign them to a specific bed once it becomes available. Simply press the slot and put the customer on as normal. This will increase the overall waiting time for the bed as that customer is now first in line for when it becomes available. Once the bed becomes available, simply press on the customer in the waiting slot and press ‘confirm’. This will move them up from the waiting slot to put them on the bed. We can also add more waiting slots in for busier salons.

Custom Dress Down

When it comes to customers using a bed, they will need some time to get changed and put their tanning lotions on before the bed starts. Salon Tracker has a default dress down and cool down period of 3 minutes either side of the bed’s minutes to allow for this. However, some customers may need more time for many reasons. Our custom dress down feature allows customers to request a certain amount of minutes to allow them the right amount of time. This can be changed in their customer account on Salon Tracker. Simply go into their customer account and go to the ‘tanning’ section. There you will see the drop down button for custom minutes. Once changed, press ‘save’ and this will be automatically applied every time this customer uses the beds.

Stock Warning Level

One of our selling points is our stock management feature, but did you know you can add a low stock warning level? In the ‘stock info’ tab of a product, once you have ticked ‘monitor stock levels’ you can add in a low stock warning level by using the drop down arrows. Once the correct number is added, press ‘save’. Once this product reaches the warning level set, it will prompt you to restock it next time someone tries to purchase it. This is a useful feature to make sure you never run out of stock.

Company Holiday

Going to be closed for a period of time? If you set a company holiday on Salon Tracker, this means that no customers will be able to book anything during this time, saving you the hassle of having to put holidays on each bookable item. This can be done in Salon Tracker by going to the admin section, settings, holidays, edit and add holiday, you can then add the dates you will be closed for. This is popular with our clients over the festive period.

We hope you have learnt something new about Salon Tracker, and we these features make running your salon a little easier!

 

Salon Tracker x

Getting Organised in the New Year: A Guide for Salons

As we step into the new year, it’s time for salons to refresh, reorganise, and set the stage for a successful year ahead. A well-organised salon enhances both operations and the client experience, ensuring returning and new customers alike are delighted. Plus, with January sales events on the horizon, there’s no better time to shine.

Here’s how to start the year on the right foot and make the most of January’s opportunities.

1. January Sales Events: A Revenue Boost

Post-Holiday Clearance

After the holiday rush, you may have leftover stock such as seasonal tanning lotions, gift sets, or holiday-themed beauty products. Use January to clear out inventory with enticing deals:

• Bundle Discounts: Combine leftover items into discounted packages.
• “Buy One, Get One Free” Deals: Perfect for encouraging larger purchases while clearing inventory.
• Loyalty Perks: Offer exclusive clearance sales to your most loyal clients to thank them for their continued support.

 

New Year Flash Sales

Kickstart the year with limited-time promotions that encourage urgency:

• Discounted Services: Offer a flat discount on tanning packages or popular beauty treatments for a limited time.
• Membership Deals: Reduce prices for prepaid service packages to lock in repeat customers.
• Social Media Exclusives: Promote flash sales through Instagram and Facebook stories with countdowns to create excitement.

These sales events not only generate revenue but also bring new clients through the door and re-engage existing ones.

 

2. Streamline Scheduling

A chaotic schedule leads to unhappy clients and stressed staff.

• Use Software: Invest in Salon Tracker to allow online bookings and send automated reminders to clients.
• Promote Off-Peak Hours: Use January sales to attract clients to slower times of the day with reduced prices or special add-ons.

 

3. Declutter and Refresh Your Space

Start the year with a clean and inviting salon:

• Tidy Workstations: Store tools and supplies neatly, keeping essentials close at hand.
• Organise Inventory: Label and sort your stockroom so products are easy to locate.
• Redecorate for the Season: Replace holiday decor with fresh, neutral elements like plants or soft lighting to create a relaxing atmosphere.
•  

4. Optimise Your Inventory Management

January is a great time to take control of your stock.

• Audit Your Inventory: Identify fast-moving items and those that underperformed.
• Set Up Automated Reordering: Avoid overstocking or shortages by using Salon Tracker to track sales trends and prompt reordering of stock.
• Test New Products: Use insights from last year to add trending items like rapid-developing tanning solutions or clean beauty products.

 

5. Enhance Client Experience

• New Year Goals Packages: Offer services aimed at helping clients achieve their “new year, new me” resolutions, such as healthy tanning plans or revitalising skincare treatments.
• Feedback Opportunities: Collect insights from clients about what they loved or areas for improvement through quick surveys or suggestion boxes.

 

6. Focus on Marketing

Seasonal Campaigns

Capitalise on the “new year” energy with themed promotions:

• “Glow Up in 2025” Campaign: Promote tanning and beauty services designed to help clients start the year confidently.

 

Social Media Promotions

Boost your visibility:

• Share testimonials, before-and-after transformations, and client stories on Instagram or TikTok.
• Run January-specific contests, like giveaways for gift cards or free treatments.

 

7. Invest in Your Team

Your team is the heart of your salon. Start the year strong by empowering them:

• Training on New Trends: Ensure staff are equipped to offer trending treatments or use updated equipment.
• Team Goal Setting: Host a meeting to set group and individual targets for the year.
• Recognition Programs: Motivate your team with rewards for meeting sales or service benchmarks.

 

8. Review and Refresh Your Services

• Introduce New Offerings: Based on last year’s feedback, offer trending services for your customers to enjoy!
• Adjust Pricing: Ensure your prices reflect the value provided and align with your market.
• Bundle Deals: Create service packages that encourage clients to try a variety of offerings.

 

9. Celebrate Success

Acknowledge milestones, both big and small. Whether it’s hitting a sales goal during a flash sale or receiving glowing client feedback, celebrating success motivates your team and builds momentum for the rest of the year.

 

Conclusion

The new year is an opportunity to revamp your tanning and beauty salon for maximum success. With a focus on January sales events, efficient organisation, and enhanced client experiences, you’ll create a thriving business that’s ready to shine all year long. Let’s make this year your salon’s best yet!

 

That's all for now!

 

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