Speaking of this unseasonal sunny weather, we thought it’s about time we had a chat about Spring and how you can use the next few weeks to ensure you salon is Spring-ready! With the weather being as it is, Spring might not be as long away as we thought! So, what can you do to be prepared?
Spring-Clean! There’s nothing better than getting rid of your old Winter stock and refreshing your product ranges in time for the new season. Maybe a lick of paint here and there, plus switching up your accessories might be an idea to give your salon a really fresh feel. Atmosphere is everything in a salon, and your clients will really notice and appreciate a clean, modernised environment! Your salon aesthetics can really add to the customer experience, so definitely something to think about over the next few weeks.
Enhance your online presence! Do you have an active company website and social media page? Technology is at the forefront of every B2C business now, so if your salon isn’t active online, this can be detrimental to your sales, especially if your competition has active social media profiles.
Facebook has become a popular ‘check-point’ for people to identify a business, especially as it has a review service from current clients. In the past, people may have looked in to your business through Google reviews but nowadays people go straight to social media pages. So, you want to make sure that you are consistently active and updating these profiles, to ensure that people recognise that you communicate with your followers regularly. For the salon industry, another popular network is Instagram, in which this is a great network to showcase your work. If clients are happy for you to photograph before and after photos, Instagram is a good place to promote your styling, especially as you can now boost posts on there to ensure a larger audience of people see your feed!
Emails! Email marketing is one of the fastest and most cost-effective ways to directly market to your clients in bulk. There are also lots of email providers that can give reporting and analytics about the open and click through rate of your campaigns, a provider in particular that we like to recommend is Mailchimp. This is a very user-friendly service, making it quick and easy for you and your staff to learn. You can create visual emails simply with their ‘build tool’ so you’ll soon get the hang of it. According to Wordstream, ‘email is one of the greatest drivers of customer retention’, in which this is a great stat to go by when thinking about sending regular e-newsletters or product news.
Send a Text! Similar to email, however a little more expensive to run, SMS marketing is another direct, quick way to reach customers with a message. Instagiv, states that ‘32% of consumers respond to promotional SMS messages.’ Therefore, going by this it means that over a quarter of your client base are likely to react to any marketing messages you send to them by text. There are lots of providers out there that can offer business SMS services. If you are currently a user of our software ‘Salon Tracker’ our Professional & Enterprise packages have the SMS marketing suite built-in, making SMS marketing campaigns simple to create! We also have our own search filters included in the tool, dependent on the sort of campaign you wish to send. For example, if you want to select your best spending customers, no problem, as with 2 clicks you can have the entire list ready to send a text message to, using our software! For Spring, you may want to advertise your upcoming promotions or offers over Easter for example? So, to get you started, here’s a few of our SMS ideas below:
Hi <<Forename>>
MAYDAY PAYDAY! Secure your payday treat by booking an appointment with us before 30th April to receive <a %> off!
<<CompanyName>> <<CompanyTel>> T&Cs Apply
Hi <<Forename>>
Spring has Sprung! To kick-start the season, we are offering a FREE complimentary <yourchoiceofproduct> with every appointment booked in April!
<<CompanyName>> <<CompanyTel>> T&Cs Apply
Hi <<Forename>>
Fresh Spring Air calls for Fresh Treatments at <your salon>! Call <<CompanyTel>> to book your new Spring style today! Hurry as slots are going fast!
<<CompanyName>> T&Cs Apply
Now we’ve established a few marketing methods and strategies to step in to spring, let’s have a look at some seasonal events that you can use to promote over the next few months!
Spring Bank Hols! With Easter falling much later this year, our first Bank Hol of the year is still only 6 weeks away, closely followed by Mayday and Spring bank on May 27th. This triple Bank Holiday is a great time to promote your seasonal offers and get your footfall increasing. Start to research the upcoming hair & beauty trends, to identify what the up and coming styles are going to be this Spring/ Summer – and then advertise these to your clients using SMS marketing or social media.
It could be something like; ‘Get your Brows Bank Holiday Ready with <your salon name>’, then perhaps even bundle a little offer in with this, such as ‘Book before end of April to receive <X %> off your chosen product in time for Bank Hol!’. You could even use your social media channels to push a Bank Holiday selfie competition, to up the engagement on your networks!
Bridal Packages! From the beginning of May right up until the end of September, especially if you’re a Hair and Beauty salon, you are likely to see an increase in bookings for Wedding Season. You’ll probably find that most of your salon’s competition will be offering similar sorts of Bridal bundles or packages for Groomsmen, so how can you make yours stand out? Some complimentary goodies might be something to think about, for example a bottle of Prosecco on the house for the bridal group whilst they have their treatments done, or some bottles for the guys? Or you could even get other local businesses involved if possible (such as a café or bistro bar) and see if your clients can receive a little % off voucher for food or drinks if they book a wedding package with your salon? A good promotional technique for both your business and theirs! Another thing to the think about is getting reviews from your bridal parties, as the more chat you have on your networks about wedding bookings, the better this is for people who are looking first-time as they are likely to trust a salon that has more Wedding testimonials.
Prom Season! We know this is a Summer thing, however lots of students start their prom prep early Spring, so why not advertise early to ensure that they book your salon for their treatments too. Advertise your prom packages on social media, flyers at schools and colleges and even via email/SMS to your current client base to ensure that prom goers choose your salon!
We hope we’ve inspired you and given you a few little things to think about for your salon-prep and marketing this Spring. With these few fresh ideas, by putting these in to practice your salon should see a seasonal boost! And if you want a little bit of extra advice, no problem, our marketing and sales team are always on hand Mon-Fri to help you every step of the way – just give our team a call on 0113 350 8230!
We look forward to hearing from you!
Salon Tracker x
MAYDAY PAYDAY! Secure your payday treat by booking an appointment with us before 30th April to receive <a %> off!
<<CompanyName>> <<CompanyTel>> T&Cs Apply
Hi <<Forename>>
Spring has Sprung! To kick-start the season, we are offering a FREE complimentary <yourchoiceofproduct> with every appointment booked in April!
<<CompanyName>> <<CompanyTel>> T&Cs Apply
Hi <<Forename>>
Fresh Spring Air calls for Fresh Treatments at <your salon>! Call <<CompanyTel>> to book your new Spring style today! Hurry as slots are going fast!
<<CompanyName>> T&Cs Apply
Now we’ve established a few marketing methods and strategies to step in to spring, let’s have a look at some seasonal events that you can use to promote over the next few months!
Spring Bank Hols! With Easter falling much later this year, our first Bank Hol of the year is still only 6 weeks away, closely followed by Mayday and Spring bank on May 27th. This triple Bank Holiday is a great time to promote your seasonal offers and get your footfall increasing. Start to research the upcoming hair & beauty trends, to identify what the up and coming styles are going to be this Spring/ Summer – and then advertise these to your clients using SMS marketing or social media.
It could be something like; ‘Get your Brows Bank Holiday Ready with <your salon name>’, then perhaps even bundle a little offer in with this, such as ‘Book before end of April to receive <X %> off your chosen product in time for Bank Hol!’. You could even use your social media channels to push a Bank Holiday selfie competition, to up the engagement on your networks!
Bridal Packages! From the beginning of May right up until the end of September, especially if you’re a Hair and Beauty salon, you are likely to see an increase in bookings for Wedding Season. You’ll probably find that most of your salon’s competition will be offering similar sorts of Bridal bundles or packages for Groomsmen, so how can you make yours stand out? Some complimentary goodies might be something to think about, for example a bottle of Prosecco on the house for the bridal group whilst they have their treatments done, or some bottles for the guys? Or you could even get other local businesses involved if possible (such as a café or bistro bar) and see if your clients can receive a little % off voucher for food or drinks if they book a wedding package with your salon? A good promotional technique for both your business and theirs! Another thing to the think about is getting reviews from your bridal parties, as the more chat you have on your networks about wedding bookings, the better this is for people who are looking first-time as they are likely to trust a salon that has more Wedding testimonials.
Prom Season! We know this is a Summer thing, however lots of students start their prom prep early Spring, so why not advertise early to ensure that they book your salon for their treatments too. Advertise your prom packages on social media, flyers at schools and colleges and even via email/SMS to your current client base to ensure that prom goers choose your salon!
We hope we’ve inspired you and given you a few little things to think about for your salon-prep and marketing this Spring. With these few fresh ideas, by putting these in to practice your salon should see a seasonal boost! And if you want a little bit of extra advice, no problem, our marketing and sales team are always on hand Mon-Fri to help you every step of the way – just give our team a call on 0113 350 8230!
We look forward to hearing from you!
Salon Tracker x
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