All the social media and marketing tips you'll need to make 2019 your best year yet!

So the long Month of January is finally over! I hope you've had a good month (as good as it can be in January)... but if you haven't had such a good month and you're worrying about what next steps you should take; consider going on a marketing spree and the results will follow for a better February and March. Carry on reading to find out some of our best tips!

1. Facebook is your best friend in disguise

Nowadays Facebook is the hub for all contemporary businesses. Without an up to date and full of content business page, you may as well forget about new customers. I for one definitely use Facebook as a guide of trust in a new business I am considering using the services of, especially if i'm putting them in the hands of my hair or looks. The things I look for in a business Facebook page?...

· Opening hours
· Reviews
· How often they post
· The content they post-relatable? Funny?
· Previous work/ looks
· Offers
· Online booking
· Social media contests     

These are the main things you need to focus on, your Facebook page should be as adequate as your Website and your clients/ potential clients should be able to find all the information they need here without having to message or call you.

 Give us a call to find out more about how our online booking can integrate with Facebook!

2. Instagram is underrated!

Facebook may be the hub but your Salon being active on Instagram is an essential component to any successful salon. Trending hashtags work a dream and get your post seen by lots of people as well as relevant hashtags such as #salon etc. Instagram also gives you the ability to add a geographic location to a picture which is something you need to make the most of! If you add your Salon Location to a promotional post or a look you've created it allows users to search that location and see what's around that area, meaning you're marketing yourself to potential clients near by... all for free!

Instagram is the perfect place to showcase your clients before and after pictures. Whether it just be a change of style, a re-colour or a completely new look; any before/after picture is attracting clients to your page and encouraging them to book after seeing your amazing work! 

Quotes that are relatable and funny would never go a miss as it shows you're a fun and quirky salon. Don't forget clients don't just come for a treatment, they come for a natter and that's what brings your clients back.

Key tip: Follow your customers back to let them know you appreciate them and support their pictures!

3. Tweeting doesn't go a miss!

You may think that having a twitter account for your Salon is pointless but these are the reasons exactly why it isn't. Twitter possesses a feature called retweeting which can be very useful for your business. Sharing articles from well known companies in your industry is a very interactive function and gives you a presence on twitter without you really having to do anything other than press retweet! Simple and easy and a great way to gain presence on social media.

Encourage your followers to retweet your offers for a reward, such as £5 off your next treatment if you retweet this tweet, it works a treat!

That's a wrap, 3 easy, cheap and quick ways to market your Salon effectively this February!

Salon Tracker x