Feature of the Month - Autumn Marketing with Salon Tracker Software

With summer coming to a halt and the Autumn months fast approaching, you’re all probably tired of hearing the phrase ‘Back to school, back to normality’ but that’s exactly what it is. Here at Salon Tracker, we want to share with you some of our top tips for marketing your Salon effectively this season.

The Autumn season leaves plenty of opportunities for some great campaigns for you to take advantage of in your salon.

Back to School Bundle

A back to school mini bundle could be a great idea for your salon. For example, offering a package deal with some mini treatments, such as lash and brow tints, could increase your profit and help you gain a selection of new clients that you may not have previously had. Pairing this with a ‘back to school’ hamper containing some of the retail products you may stock would mean you’re making a positive of this otherwise dreaded time of year for many people.

Getting the Message Across

Whilst having these promotions and campaigns is all well and good, you need different ways to get the message out in order to ensure that all your existing clients and possible new clients are aware of it. There are many different avenues you could take when it comes to this.

Social Media

Social media is a great way to advertise your salon and the campaigns you’re running, to ensure that a wide array of people see it. Social media marketing is a great way to reach your current audience and then also broaden it to potential new clients. Using popular hashtags will also increase your income traffic. The best thing about social media marketing is that it is completely free so is possible for every salon owner to take advantage of.

SMS Marketing 

An advantage of this is that you can target specific customers or audiences. For example, if you wanted to target customers who haven’t visited in the last 3 months, you can do this through our filters. Our software has a built-in marketing suite which gives you the opportunity to easily use SMS and email marketing. You can choose client groups or make your own in order to send out your message to the group of people it was intended to. For example:

Hi << Customer Forename>>

We miss you! Book now for your new Autumn look before space runs out!

<<Company Name>><<Company Contact Details>>

As you see, summer finishing may put a frown on many faces but with these tips you could turn it into an incredible opportunity for your salon.

If you would like any more information on our filtered marketing or any of our software features, don’t hesitate to head over to www.salontracker.co.uk or call our office on 0113 350 8230 to book your software demo, our support team are available Monday-Friday from 9am-5am.

You can also trial salon tracker free of charge for a 2-week period. Hope to hear from you soon!

Salon Tracker x