It’s May! The month with double Bank Holidays and plenty of Spring weather (we hope!). We’re officially in the Spring/Summer season, so your salon footfall is naturally going to increase with everyone rushing to get their pre-holiday treatments booked. And if any of these are new clients, your salon atmosphere and appearance are the first identities and long-lasting impressions that a client has of your business. This being said, throughout Summer, we therefore think it’s really important that your salon reflects the season that we’re in, just like at Christmas you would always put up your best festive decorations. It should be the exact same with Summer, as this is equally one of your busiest times.
So, you’re probably thinking, what can I do differently that doesn’t cost too much but will make a huge difference to the Spring/Summer styling. We’ve got a few simple ideas for you here to get you off to a good start. So, let’s re-vitalise! And by that we don’t mean a huge costly renovation that’s going to take forever, just a few simple little alterations that can really enhance the mood of your interior.
Colour
Currently, what colours are the walls and floors in your salon? What colour is your ceiling for that matter? It’s a natural fact that lighter colours increase your space. Even though your salon doesn’t literally grow in size, by using brighter colour tones, this helps to create an illusion that the salon is bigger as the light makes the space seem larger. Similarly, to if you put a large mirror on the wall, or just simply mirror a whole wall of a room, this instantly makes the space look larger as the reflection helps to enhance the size of the room. So, if you currently have a dark colour theme, why not try painting your salon walls a shade of cream or white as a starting point? We’re not expecting you to alter the entire room, as sometimes a colour theme can reflect your business branding, however by just lightening the tones a little bit, this can really have a great impact on your salon’s ‘spacious’ effect.
Minimalism Design
Refreshing the salon also doesn’t mean spending hundreds on new accessories either, you can keep things really simple and apply the 'minimalistic' touch. This is such an easy way to enhance an interior and plus the beauty of this type of style is that it keeps your salon looking clean and your work-spaces clutter-free. You could simply switch up your colour theme by purchasing a couple of new little accessories (such as retail product holders or salon-themed photographs/wall art). Or it could simply mean that you purchase a couple of Spring-themed indoor plants, like an orchid or a bamboo palm to create a fresh, natural environment.
Shelving
A simple and easy way to enhance plain walls and create a homely vibe. Even if you just use the shelves to display some of your latest Summer retail products or put up some photo frames to showcase your best work. This could simply be postcard size photos of client’s nails after treatments, or one of your recent hair colouring services. Another great idea would be to get a polaroid camera for the salon, and if clients don’t mind then you could snap a polaroid of each customer after their treatment and have a little photo-line of all the snaps? For any new clients visiting the salon, this then allows them to see the extent of your client base and all of your hard-work, which is always a good sign for longevity!
Enhanced Waiting Area
If you take a lot of walk-ins, then you would expect that at some point clients are going to have to spend time waiting in your salon. Now, depending how long the wait time is, this gives client prime-time to look in detail at your salon surroundings, and pass judgement if something doesn’t feel up to scratch. Therefore, first pointer - don’t allow them that time! Ensure that waiting spaces are comfortable and inviting, and that there is plenty around to keep the client occupied – whether this be having a TV on the wall, magazines in a basket or a complimentary tea and coffee station. Secondly, ensure that your décor is finished off properly, that painting is neat and that accessories are up-to-date. If a client feels that they have had a relaxing experience in a trendy waiting room, this can go a long way in keeping their custom. For this season, you could simply alter your cushion covers to spring pastels to give the furniture a fresh look. You could also colour theme your mugs to match this new scheme so that all your accessories co-ordinate. You can always store them and then re-use again next year if you want to switch them back to your usual accessories during Winter.
Re-Vamp Old Furnishings
Now if you really want to improve your salon on a tighter budget, then re-cycling your current assets is one of the best ways to do it! It could be something as simple as re-painting your storage furniture or creating a new effect like ‘shabby-chic’ with any of your wooden fixtures! You can really revitalise an old piece of storage equipment with a bit of paint and a design change. Pick up some interior design or home magazines to look at the latest Spring colour schemes and experiment with your current furnishings.
Your Salon Entrance
This section of your salon really is the first impression, so we’re OK discussing how to alter your interior, however if your outside doesn’t match the inside this can then be just as detrimental. For example, think of if you were looking to try out a new salon, but the outside of it looked a little shabby. Same instance if you were deciding on a restaurant and the entrance looked run-down. We all know that we instantly are put off by untidy business fascia’s, therefore you should take as much pride in your salon entrance as you do the inside rooms. A fresh lick of paint, a clean doorway and some nice spring plants outside will do the job. Just ensure that it remains clean and neat at all times sure that no-one ever passes you up!
So as the weather is due to warm up a little bit, now is definitely the time to give your salon a good spring-clean and spruce up. Take a couple of our ideas on board and try them out to see if it enhances the feel of your salon. We hope that you’ve enjoyed our little tips and look forward to seeing how they help to bring a bit of Spring to you! If you do happen to alter anything, we’d love to see your pics so please email them to info@salontracker.co.uk, in which you could also be in for a chance to feature in one of our posts this Summer!
Salon Tracker x
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