Do you use social media to it's full potential?

The average hair and beauty salon loses between 10 and 25% of it’s clients each year. To put that into perspective, after 3 years, that’s half of your client base gone…

Which is why it is essential to consciously attract new followers on a regular basis. Unsure where to start? Carry on reading to discover all our useful tips.

Content

Don’t fall into the trap of using your social media pages as a billboard with the sole purpose of advertising what your Salon does and any offers you have on. Yes, it’s a good platform for it, but followers soon get bored of the same content every day and this is where you lose your followers - Not what you want. Identify your market and what content they will enjoy viewing. As a Salon owner, your market is potential clients and current clients. Quotes, tips, client transformations, news in the industry and trends are all a good start for a followable account such as Facebook and Twitter.

Instagram

Instagram is an essential account to have for your Salon. Using a business account to register allows you to have access to an important tool called “insights”. You can see a chart of the gender, age range, top locations and the best times and days to post your content on. On-top of this you can post Instagram stories and live stories which will more often than not notify your followers that you have posted – bonus! Furthermore, Instagram gives you the option to add polls to your stories giving it an interactive, engaging element, allowing you to see the results which can be beneficial if thinking of adding a new product line etc. 

Make your Instagram feed at least 80% pictures inside of the Salon. This can include showing off work you’ve done such as a manicure or hairstyle, or pictures of the salon with seasonal themes you’ve implemented along with pictures of the outside of the Salon and your valued staff members. The other 20% of your feed can be creative. Quotes are always a great hit, offers you have on that are only valid with a code (this means they can only use the offer from following your page) and pictures showing         condolences to unfortunate events and current news.

Tip: Tag used products such as L'Oreal and O.P.I etc as well as following their accounts to gain a business relationship.

Give-aways

Create a social media incentive. Offer prizes or discounts for everyone that shares your page such as 10% off or a free product. Similarly, raffles are always a good hit and tagging friends in your page works a treat too. Nobody would turn down a freebie for a quick share of your page - it’s simple!

Make use of your Instagram and Facebook stories to offer exclusive discount that can only be used if they show the story and follow the account. This way you can monitor and track your online traffic all in one!

Be interactive

Follow back clients that follow you and like their stuff, this way you can gain a customer relationship and develop loyalty to your Salon. Also, following useful accounts such as Salon Magazine will help develop your business and brand name as well as finding interesting content for your own feed.

Respond to client queries/ shout-outs and be quick about it! Not only does this satisfy your existing clients, but if potential clients can see that you’re efficient at replying then they will already get a good impression of the way your business goes about thing’s and therefore choose to follow your account and visit the Salon.

Retweeting, liking and sharing of useful content are all features that are a blessing in disguise for your Salon. Not only for your social media presence but to get your brand name out there too as every time you retweet something your name will appear in that list which everyone can view.

Listening to what your client wants

If you wanted to go that one step further to satisfy clients and attract new ones, consider a tutorial page where you can demonstrate different looks and how to do them. Videos are a highly interactive element of any social media page, especially if it is something your clients have requested. Whether you decide to do these live on Instagram or posted on a channel such as YouTube your videos will catch the attention of new and current customer’s and will get people talking about how useful they are. Furthermore, they’re free!

These are just a few useful tips you can use to gain more followers on your Social media accounts, try them and see for yourself! 

Any questions or queries? Call 0113 350 8230 or email info@salontracker.co.uk and we'll be happy to help!

Salon Tracker x