Easter is coming relatively early this year, falling on the
1st of April, so you need to get planning ASAP! For this week’s blog
we thought we would share with you our best Easter marketing ideas for you and
your salon.
The obvious Easter marketing tip to give would be to run an
Easter promotion. Giving your customers some sort of special Easter offer will
encourage customers, both new and current, to visit your salon. The main
benefits for doing a campaign is to increase the number of people visiting your
salon, which will also hopefully bring many new customers that will return in
the future. Another big benefit of offering some sort of deal to your customers
during and Easter is that you will be able to up-sell your full price retail
products, as people will be more inclined to spend money if they have saved on
their service(s). Here’s an example for an Easter promotion that you could do:
Once you’ve got your promotion planned, you need to get it
out to your customers. There’s plenty of ways to do this, however there are
some ways that will work a lot better than others. For starters you want to put
your offer in your shop window, so that anyone walking past can clearly see the
offer that you have on, which could potentially result in someone visiting your
salon and not your competitor across the street. Social media is the perfect
place to showcase your promotions, especially Facebook. The best thing about
social media is probably the fact that it is FREE, so you might as well just
give it a go and see if it works for you. You can also pay for promotions on
some networks, such as Facebook and Instagram, so this will allow you to reach even
more potential customers and get your promotion out there! Another great way to
send out your promotion would be by SMS and judging by the fact that 99% of
texts are opened, this is a great way to reach out to your customers. With
Salon Tracker this can be done straight from the system in a matter of minutes
from our marketing feature and sent out either instantly or scheduled for later
time. Here are a couple of ideas that you could use for your promo SMS:
Hi <name>
This Easter we are offering 20% discount on all services! Show this
text is the salon to receive your discount! Offer ends 8th April so
be quick!
Hi <name>
All us at <salon name> are wishing you a Happy Easter. All of our
services and retail products are 20% off when you book over the Easter week!
I would suggest using both Social media and SMS to make
customers aware of your promotion, as social media will allow you to reach out
to both current and potential customers, whereas with SMS you will only be able
to contact your current clients.
Although emails seem to be a thing of the past, compared to
SMS, it is still a great way for you to send out your promotions to your
customers. And it’s FREE! There are some great email providers out there, such
as Mailchimp, that allow you to create templates and send out an email to
multiple customers! Don’t put all of your eggs in one basket, try use Social
media, SMS messages and Emails to send out your promotions to your customers,
and then you can see which one performs best for any future promotions.
Decorating your salon may seem like something that won’t
make an impact on your salon, however for many it could be the difference in
them visiting or revisiting, as it makes your salon feel welcoming and homely
to your clients. You don’t want to go too over the top with your decorations,
but just enough to make it look inviting and professional to your clients to
ensure that they enjoy their visit. This could also involve creating some sort
of product table, that displays all of your retail products that are included
in the promotion, as this could encourage a client to spend some extra money
and buy a retail product as well if it is clearly displayed on sale to them.
These are just a few marketing tips that we gathered together for you, however there are plenty more marketing tools you can use to promote your salon this Easter. If you want any help regarding the SMS and email marketing from
our system, feel free to contact our team who will be able to help you with
that.
If you want a demo and trial of the software you can visit our website www.salontracker.co.uk and enter your details, or you can email our team on info@salontracker.co.uk or call on
0113 350 8230!
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