But what exactly is digital marketing? Well, in short it is endorsement of your company, meaning it’s services, through online media channels such a Social Media, Search Engines or even email. Digital marketing can help in many ways to make it easier for clients to find you. You don’t have to be a marketing wiz to get started and many things can be done in just a few clicks. However, bear in mind that there is no quick formula for instant success. Attracting more customers from your community is a process that needs planning and testing and therefore takes time. Over the period, you have to keep up with it and monitor to see your progress. Make sure you also figure out what doesn’t work, so you don’t waste time and resources.
Let’s get started:
Salon Tracker x
Nowadays people look for services from their home or on the go, rather than to go to town and look what shops have on offer. Therefore, there is a huge market opportunity you can take advantage of and target the people that are actively looking for something in the neighbourhood.
The best way to attract clients in the beginning would be to tailor your website for local search. These days people are used to using their phones when out and about to get information quickly. That’s why it’s so important to create a local online presence for your salon.
Someone who is looking for something in a specific location is usually ready to purchase. There is not much convincing you need to do as they’ve made up their mind. They just need directing in the right direction. So make sure you’ll be there go to salon. Here are a few more tips you can do:
Someone who is looking for something in a specific location is usually ready to purchase. There is not much convincing you need to do as they’ve made up their mind. They just need directing in the right direction. So make sure you’ll be there go to salon. Here are a few more tips you can do:
Firstly, make sure your location details are on your website and Facebook page. This will make it easier for people to find you on their phones or computers.
Next, your telephone number, email and working hours should always be portraying the correct information. Therefore, update them as soon as they change.
You can even include an interactive map when people are looking on their phones.
Use online directories that such as Yelp for more exposure and the opportunity for clients to review your services. Google My Business is great because it’s FREE and you can manage your online presence including Search and Maps. This will help customers find you and also gather information about your business.
Social media nowadays is the most common form of advertisement with thousands of businesses using it as their sole method. Outlets such as Facebook, give you the opportunity to advertise to specific target groups for example those who live near you and have expressed interest in services you offer. Promoting your business on Facebook is a paid service. However, it can help to target specific groups of people. As most salons do have a Facebook page, this is more common to the more traditional website it also opens the opportunity to reach people in just a few steps.
Local advertising and search can help you stand out to potential customer, whether they live in the area or passing through. It will help improve the chances that a person chooses you over your competition. This topic can be quite technical and all the marketing terminology can seem confusing, but there are lots of articles and tutorials online. If you are really looking to improve your online presence but don’t know how, there are plenty of marketing agencies that are specialised in this area.
We have found a few useful links if you want to read more about the topic.
Next, your telephone number, email and working hours should always be portraying the correct information. Therefore, update them as soon as they change.
You can even include an interactive map when people are looking on their phones.
Use online directories that such as Yelp for more exposure and the opportunity for clients to review your services. Google My Business is great because it’s FREE and you can manage your online presence including Search and Maps. This will help customers find you and also gather information about your business.
Social media nowadays is the most common form of advertisement with thousands of businesses using it as their sole method. Outlets such as Facebook, give you the opportunity to advertise to specific target groups for example those who live near you and have expressed interest in services you offer. Promoting your business on Facebook is a paid service. However, it can help to target specific groups of people. As most salons do have a Facebook page, this is more common to the more traditional website it also opens the opportunity to reach people in just a few steps.
Local advertising and search can help you stand out to potential customer, whether they live in the area or passing through. It will help improve the chances that a person chooses you over your competition. This topic can be quite technical and all the marketing terminology can seem confusing, but there are lots of articles and tutorials online. If you are really looking to improve your online presence but don’t know how, there are plenty of marketing agencies that are specialised in this area.
We have found a few useful links if you want to read more about the topic.
- Forum of Private Business. How to promote your business locally
- Free Logo Service Business Blog Local Marketing: 6 Ways to promote your business
- https://www.facebook.com/business/help/863193973749601 Facebook Business
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