Our Tips For The Back-to-School Season!

Although it may seem like the summer holidays have only just started, school is right around the corner again. For many parents, the summer time can often be seen as a time to try get the best possible deals on new uniforms, stationary and all the other countless school essentials. However, for you as salon owners this time can be used wisely to attract sales and to promote your business. Here are a few straightforward tips that you can use to ensure that the ‘Back-to-School’ period is a successful one.

Promote to Parents and Students

Everyone wants to make a good impression of their first day back, meaning that many parents will be wanting to treat their child/children to a ‘Back-to-School’ haircut. This gives you a great opportunity to attract new customers or to persuade past customers to use your salon again. Promoting offers and deals during this period is always a good way to receive more sales. For instance, you may want to give out a discount to parents that have more than one child having a haircut, but you need to make sure that the discount isn’t too drastic. So, don’t be offering anything along the lines of ‘One haircut, another free for siblings’, as this could damage your salon’s image in the future as people will be expecting constant big discounts. Once students reach sixth form and university they are eligible for student discount, so one way to attract the older generation of students would be by giving a student discount during this period. For example, you might want to offer 10% or 15% off any treatments or retail products, this will definitely attract those university students who are looking for the best deal with their low student finance.

Freebies

Not all children are jumping with joy when their parents announce that they are going to the hairdressers for their annual back to school haircut. So, a good way around the tantrums would be to provide freebies, such as sweets or toys, which you can give out either before whilst waiting or once they have had their haircut.

Competitor Research

Many children and teenagers will want their haircut and style to follow the latest trends, therefore it is important that you complete research prior to this busy period, as this will give you a head start and a better insight into these latest trends. You should also look at other salons, especially in your local area, as this will allow you get a sneak-peek at what other owners are doing. This will not only give you inspiration, but it will also mean that you will be able to think of ways in which you can be different and unique to beat off competitors.

Now that you have all of your ideas together, you need to create a plan on how you will target students and parents. The best, and cheapest, way to promote your salon and latest offers would be through social media, it’s a great platform for you to engage with new and previous customers and persuade them to come to your salon. Although it will cost you to use this method, another great way to contact your customers would be by sending text messages, as this will allow you to directly contact specific customers, which is perfect for the Back-to-School season. Our Salon Tracker Software allows you to directly send text messages to clients, with the marketing feature, from this we have been able to see a great reaction when used correctly. A more traditional method of promoting your salon would be by using email, although it is free, email isn’t as successful as the previous two. However, it is still a good method that you can use to target specific customers that will be intrigued by these deals.

We hope that you found these ideas helpful, and that you will be able to use them to benefit your salon. If you have any questions or want any more information on how our Salon Tracker software could help with your salon management and to maximise sales, then don’t hesitate to contact us on 0113 350 8230.

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