This is why when we were designing Salon Tracker, we carefully implemented features in order to make salon owners lives easier and to also save you and your employees’ time.
So this month we’ve chosen ‘Advanced Reports’ as our feature of the Month for May. Especially as you’re all about to enter the peak season for salons in the lead up to proms, weddings, graduations and vacations, you’re going to need a bit of a helping hand in tracking your salon activity!
Salon Tracker’s advanced business reports enable you to find out clear and concise information on all aspects of your business quickly and easily. For those of you with multiple sites, this is a MEGA benefit, as it allows you to access the info from one location for all sites. Which this is great in allowing you to make decisions whilst absent from the salon and all those reports can also be accessed via our Site View app on your mobile phone or tablet. So if you’re on your day off, but still have a niggle about wanting to know your daily takings at the salon, you can have a look at the click of a button no matter where you are!
So, for those of you that have our Professional package or above you will already be familiar with some of the reports, but maybe you don’t utilise them like you could be doing? If you haven’t got our software, then here’s an overview of some of the reports that our system offers and how they can help you significantly.
Day End
Want information on your total daily takings, and in what tender? Maybe you’d also benefit from a tally of total bookings, new customers, new bookings and then information of the first time your system was logged in to and when it was shut down? We have implemented all of this data in to one simple ‘day end’ report for you, giving you a bit of a ‘daily overview’ if you like for your salon. And the bonus is this can also be printed off in receipt format so it is nice and compact for you to carry around.
Cashing Up
A really simple report, which is excellent for when you don’t have time to do the cashing up so you have a salon manager that will do this for you. It only highlights the simple information of how much you have taken in cash and card that day, but it ensures that any discounts, profits and subtotal’s are left out to ensure that this information is still protected from employees. If you require this detailed info, we have then created another separate report for business owners called ‘Sales Summary.’
Sales Summary
As mentioned above, this is your cashing up report with extensive detail, preferably the one you would probably hide from employees and make view-able to yourself only. This being because it highlights discounts given and any profits made on bookings and retail products. If you are a salon of multi-services: i.e. you offer tanning, hair and beauty treatments, this report is broken up by sector. Therefore this allows you to identify your total takings for each separate service/product type so you can monitor performance of one sector vs the other.
Sales by Hour
A relatively new report that we have introduced and an extremely successful one. Especially for marketing purposes. Our sales by hour report highlights your peak and quieter times of the day, in which this is a brilliant tool to use for planning your marketing strategy and implementing campaigns based on that. For example, if there is a particular time of the day that seems to be consecutively quiet day by day, you may choose to create a ‘happy hour’ offer that runs at the same time daily, offering clients particular treatments at a discounted rate. You could combine this with our SMS marketing suite and notify all of your clients of the offer by text message. You can then run the same report a couple of weeks after running the ‘happy hour’ event and see whether your sales have increased for that usually quiet period, to measure your ROI from the campaign.
Commissions by Staff
Keep an instant track of staff KPI’s and monitor upselling, as you can print off a report identifying the commissions generated on all booking services and retail sales per individual therapist. You can then identify performance for whom is generating the most commission and at what value dependent on the RRP of the products that they are selling! This is a great report for rewarding and incentivising staff, to ensure that they are constantly upselling but then also to make sure they are gaining relevant recognition for when they are making sales and performing above target.
So if you are currently a customer of ours, or if you are new and just enquiring into potential software, we hope that an insight in to our reports feature has helped you to understand how simple it is to track salon activity using our management system.
If you want some further info on how we can help you to improve your KPI’s or if you just want a bit of targeted marketing advice, get in touch! A member of our sales and marketing team would love to help! For any of you that are new to viewing our software, you can also ‘try before you buy’. Simply head to http://www.salontracker.co.uk/FreeTrial.aspx to enquire for your free demo and trial, and a member of our team will be in touch with you soon!
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