In case you forgot, it’s Black Friday this week, followed by the first of Advent on Sunday. These days, not just retail shops participate, but many other businesses are involved. Meaning, especially for those working in the beauty industry, it’s just another opportunity to market your salon and pull some discounts out of your sleeve. The secret is to know when and how to get discounts out, in order to improve your salon sales. Sometimes, it’s unavoidable, especially when everyone around you is competing for the best deals. Luckily, the run up to Christmas is full of potential opportunities to boost sales. That’s why now is the time to really focus on your sales campaigns. You’ve got a busy month ahead of you that you should use to its fullest potential. So, to stay focused and not get lost in the discount jungle I’ve compiled some ideas that can help get the most out of the next few weeks, but also prepare you for any other upcoming events.
First of all, you’ll
have to get the word out
This is an obvious one. People won’t know about your
discounts unless you advertise it. This can be done through your favourite
marketing tool. Over the recent years, social media has become one of the best
ways to market your salon and deals. It’s easy to use, most people are familiar
with it and best of all it’s free. It can be a very effective marketing tool
and improve your sales over the festive period.
Post events and updates on your Salon’s Facebook and
Twitter. As most of us do, you probably own
a smartphone or have a computer with internet access at home or in your salon.
Posting on social media is an easy way to keep your customers engaged and
spread the word about any weekend incentives quick and easy.
However, if you prefer reaching out to customers differently, there
are other ways such as promotional material in your salon window and reception
area or SMS and Email campaigns, which are popular as well. All you need to do
is gather your customer’s information and you can create targeted campaigns to
be send directly to their phones and email addresses. As long as you let them
know you don’t risk missing any opportunities.
Run fun incentives
for customers and staff
This can involve both staff
and your customers. The options are endless, such as anything from a 'Christmas themed
Selfie competition' to an 'advent calendar'.
This can be easily linked to your social media outlets,
where you can post winners and updates. This, not only motivates existing
customers to claim their gift but also new ones to participate in order to win
something.
An advent calendar is an all-time favourite and is such a
fun thing to do. Give clients the chance to put their name down and you choose
a lucky winner each day. You can give discounts away or products all together. This
could include things such as 30% off your next treatment – any treatment, free
minutes (if you do tanning) or retail products. It’s up to you. Offering free
things leaves customers happy and they might share their experience with
friends and family. It’s a good way to work on your client retention.
Invest in Salon Software
Salon Software is designed to help with managing your salon.
It is far more than just an appointment scheduling system. This is certainly
important if you are looking at boosting any last minute sales and want to
target specific groups.
Most software’s have features built in that can help you to
store important information and ways to improve client retention, or simply
reach out to them at special occasions. There won’t be a need for a pen and
paper appointment book. Salon Tracker for example is an easy to use software.
The calendar view helps you to keep track of general appointments, upcoming
bookings and no shows. You can access it from your salon PC or laptop or on the
go on any portable device. Especially during December, when your salon is busy,
our software can help track last minute slots and cancellations in order for you
to fill the gaps. Our Marketing feature is so simple to set up and a very easy way to engage with customers. Salon Tracker supports email as well as SMS marketing. It’s an easy way to spread the word about offers and incentives without the lengthy process of planning numerous marketing campaigns. Therefore, you can create specific Black Friday and Christmas offers to be sent to everyone in your database to promote your sales.
Through our subscription service we give clients the
opportunity to choose the package that suits them best. We offer three packages
starting at just £30 per month.
Last but not least we’ve got some Black Friday Offers at Salon Tracker over the
next two weeks:
We are offering 30% off Hardware & SMS Messages to all EXISTING customers, and 20% off Hardware, as well as three months free on software packages for NEW customers!
Make sure to claim your offer now! Just give us a ring on
0113 350 8230 or send us an email to info@salontracker.co.uk
Salontracker x
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