How our Salon Software Marketing Suite can help to promote to clients’ this Christmas

After Halloween and through to the start of Advent, you may notice a slight lull in sales and salon appointments, as clients are reluctant to book in too early before the festive period so that their treatment lasts them in time for Christmas day. But then you'll find, come December 1st you’re bursting with custom, having to turn walk-ins away and all of a sudden you are fully-booked when you had plenty of vacant appointments some few weeks earlier.

So if you currently have our salon software, great, this post will help you to maximise how we can help you to boost those sales with our marketing features. If you don’t have our software, listen closely as there may be something in here that you think may help your business, and remember you can always trial Salon Tracker free for a fortnight to try these tips out!

Through a few clever SMS marketing tips on the system, we aim to help you to alter consumer buying habits and ensure that you still, as usual, have a busy December, but also bag yourself a few more appointments in the run up to advent.

As part of our Professional package and above; our users gain access to an intelligent marketing suite, where we have created filters so that you can identify your best spending clients, customers that haven't visited in a while, people that have services due to expire..and so on. We have then created a range of pre-filtered messages that can be used to instantly send out quick SMS marketing messages to those clients, providing an incentive for them to book in at the salon. However, in the lead up to Christmas, you may want to take advantage of our custom campaign feature so that you can create particular marketing messages subject solely to your salon.

Obviously at Christmas everybody is on a bit of a budget, as they have to account for gifts, Xmas partying, work dos, festive food – the works! However, we’ve said before, it’s so easy to put some quick discounts on for over the holiday period, but then as soon as your prices return to their normality, services can seem less desirable all of a sudden. And so this is why we always say be careful with discounting, obviously run a couple of small cash value offers here and there, as a few every now and then doesn’t hurt. But just be careful not to be renowned for this. There are other options that you can give to clients that will still act as a great ‘value-for-money’ loyalty, like giving them a small reward off only selected treatments or allowing them to choose a discounted treatment from your ‘selective list.’

And so, we’ve come up with a few promotional SMS examples just to get you started below;


Hi <<Forename>>

[Want a bit of pampering ready for Christmas Party season? We’re offering <<%>> off <<treatment>> on <<date>> Book now to receive your discount!]

<<CompanyName>> <<CompanyTel>> T&Cs Apply


Hi <<Forename>>

[You have treatments due to expire! Call <<CompanyTel>> to book in today, and, if you purchase another treatment this month you’ll receive a £5 discount!]

<<CompanyName>> <<CompanyTel>> T&Cs Apply


Hi <<Forename>>

[Sparkle this Christmas! Book your appointment in November and receive <<%>> off!]

<<CompanyName>> <<CompanyTel>> T&Cs Apply


Hi <<Forename>>

[Present your great looking hair this Christmas! Book in for any cut or colour during November and receive a Christmas loyalty FREE!]

<<CompanyName>> <<CompanyTel>> T&C’s Apply


Hi <<Forename>>

[Christmas Special! Looking for gift ideas? Buy any 2 retail products and receive a third half price!]

<<CompanyName>> <<CompanyTel>> T&Cs Apply


Hi <<Forename>>

[Selection Box! As an early Christmas special we’re offering you to choose a FREE complimentary treatment from our selected list with every booking made this November!]

<<CompanyName>> <<CompanyTel>> T&Cs Apply 


Alongside those message examples, you could also promote your company gift vouchers for clients to purchase as Christmas gifts. Increase sales primarily by displaying these at your cash desk as an add on sale for when clients are paying for their servies, but again this can be promoted via SMS using our marketing system.

Salon Tracker has a built in feature that allows the selling and redeeming of gift vouchers as a retail product, and this can be created for any value amount for different vouchers. All you would need is a fancy design for the gift voucher to sell to clients and/or coupons for when clients are redeeming them. You could even come up with a selected Christmas design to use for over the Festive period, making this a 'limited' gift voucher service? 

Those are just a few ideas of how we can help and if you would like more info, or if you're new to us and would like a FREE demo & trial, please don't hesitate to contact our marketing team on 0113 350 8230...we're always happy to help!


Salon Tracker x