Salon Tracker Software’s Tips for Improving Sales during the Back-to-School Season!

For those of you that already follow our news page, you may recall that we offered a little advice this time last year about how you can capitalise on the Back-to-School period. If you didn’t quite catch it, we’re going to run over a few of those points again, just to make sure you push those sales in the run up to the kids heading back to class!

Do your Research

We’ve said it before, you always need to be aware of what your competition is offering, to make sure that you are ahead of the game, differentiating yourselves as a business and as a result; bringing something unique to your clients. We’re not saying go undercover in to the salon down the street to spy on their offers, but maybe do some surfing of their website, or ask a couple of people who may be in the business-know, as you also want to make sure that you’re not running the same special discounts as your neighbour-salon!

Promote to the Parents

It is back-to-school, however for the majority of children it’s their fellow Mums and Dads who will be treating them to their new September haircut! Mums are always on the lookout for deals during Back-to-school, as it’s an expensive couple of months; what with the replacing of uniforms, sports kits, stationary etc! So, having said this, the greater a deal you can offer, and with a bit of clever marketing thrown in there, you should have a good chance of attracting a few more sales. However, like we’ve said to you before, be careful not to offer too high of a discount, as you don’t want to be renowned as a ‘go-to-for-cheap deals salon’ as this can jeopardise your brand's value as clients become accustomed to that and are then reluctant to revisit when prices return to their original amount. Offers that would work in this instance would be parent-child combo’s, for example "all under 16’s treatments are half price when a parent has a treatment". Or you could do "10% off with siblings, where parents of 2 or more children can get 20% off of each child’s treatment" ? Have a think of what offers have worked well for you in the salon before and see how you could make those fit the bill this back-to-school season.

Fun Freebies

Not all kids of the younger age are all that excited when their parents announce that they are going to the salon, they would much rather be out playing on the street with their gals & pals! To avoid tantrums, have some little freebie offerings for all kids coming for their back-to-school styling, these can be as simple as sweets, colouring pages or even just books to read whilst they wait!

Style-Spotting

On the flip side to our point above, some kids are little trend-setters and love to be in the know of teen celebrity-goss. This is something however that as a salon business you could capitalise on here in order to help improve sales; in which a good idea could be to make a photographic flip book of all the current teen-celeb hairstyles/nail trends to provide your clients with for a bit of style inspo. Do a bit of research in to the latest celebrity role models for teens, as it’s these people in the media that tend to massively influence the younger style crazes. Therefore then if it ends up that you’re going to be doing at least 15 Kendall Jenner-style haircuts this season, at least you’re already prepared!


We hope these little tips help you to increase your Back-to-School sales this September and also provide a bit of fun during the planning process!

PS…if you also want a bit of info as to how our salon software could help you with your marketing campaigns and the management of your salon offers, don’t be afraid to get in touch on 0113 350 8230.

Look forward to hearing from you.

Salon Tracker x