Here are five marketing tips for the Bank Holiday Weekend that will help to optimise bookings throughout August and September.
Discounts and Incentives
Focus on loyalty this upcoming Bank Holiday Weekend with fresh new discounts and offers. Create a special promotion for your VIP customers, run a ‘Refer-a-Friend’ incentive or simply offer x amount off your products and services.
Offering your products and services for a discounted rate will motivate loyal customers to return sooner rather than later. The better the deal the more likely your customers will book or purchase from you. Here are some ideas what offers you can include. Obviously, you know what works best in your salon and there are plenty of other ideas you can play with:
· X % off cut and finish for you and your friend (Refer-a-friend campaign)
· Free pedicure when booking a deluxe beauty treatment
· 20% off your next booking if you book before September
· 2 for 1 on selected retail products
· Free minutes (Tanning)
Social Media
This won’t cost you anything but can be a very effective marketing tool. Post events and updates on your Salon’s Facebook and Twitter or upload a picture with deals on it to Instagram; as most of us you probably own a smartphone or have a computer with internet access at home or in your salon. Posting on social media is an easy way to keep your customers engaged and spread the word about any weekend incentives quick and easy.
If your salon takes online bookings you can directly link to your salon’s website and therefore create more traffic to your business. You can even have ‘Online Only’ exclusives for those who book through your website. Make sure you link images and the URL to your website on your social media outlet. Customer always respond better to visuals rather than plain text.
Another way is to encourage online reviews through Facebook. Word-of-mouth is still one of the most effective ways to attract new customers. Use your own #hashtag to spread your social marketing message and show potential customers what others think of your salon and services.
Reconnect with Customers
Have you ever ran a Return Campaign? Yes, No, a long time ago?
Maybe August is the time to have a look at your customer database and get in touch with anyone you haven’t heard from in a while. Customer attention is key and should be priority of every salon.
Basically, the idea is to use this Bank Holiday weekend to motivate any customer who has previously booked with you in the past, but not in a while to rebook. This will encourage customers by offering an incentive to return to your salon. Your aim with the incentive is not just to get them back in that one time, but to turn them into a regular customer again. Run a campaign to get any customer who hasn’t made a booking in a while back to your salon. Offer a special Bank Holiday discount such as book one treatment and the next one will be half price, or 20% off all products and services. Again, this can be similar to your Bank Holiday discounts. There are plenty of ways to get the message out there. You might want to use Email or SMS Marketing as you should already have their details or you can simply advertise in-store or on your website.
SMS and Email Marketing
SMS and Email Marketing can be a useful tool to improve client retention. It can also be used to send exclusive offers to your VIP customers and keep them informed about any bookings. Why not try it this Bank Holiday Weekend.
Do you use intelligent marketing? Our SMS service is so simple to set up and a very easy way to engage with customers. Our Salon Tracker Software can help with both your Email as well as SMS Marketing. It’s an easy way to spread the word about offers and incentives without the lengthy process of planning numerous marketing campaigns.
If you want to find out more information how our software can help with your marketing why not sign up for a demo and FREE Trial here http://bit.ly/RGeGVd
In-salon Marketing Ideas
This year, why not get ahead of the game early and display all your offers and discounts in store. You can even go as far as to advertise any offers or longer opening hours through your answering machine. It’s free and if customers enquire after hours they’ll be directly confronted with any changes. Visual advertisement is still one of the best ways to spread the message. Get some boards and frames to display any offers and incentives in there and place them near the reception area. You can also get posters for your salon window. Anything that is easy to read, with the word SALE or FREE on it will get people’s attention. After all who doesn’t like free things?
As a salon owner you are often competing against various other salons out there. Meaning you need to be on top of your customers and keep them engaged for better business.
Having a management software for your salon will help you keep track of bookings. It is a great tool to help with marketing and to stay on top of your salon – from anywhere in the world.
Why not get in touch at http://ow.ly/4a9G3025ShJ for more information and your free software demonstration? We look forward to hearing from you and providing a helping hand with your salon management!
Salon Tracker x
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