Improving your Salon Software and the Client Experience with: The Salon-Branded Mobile App

Nowadays, according to Statista, 52% of the population use their mobile devices to browse the internet and this is expected to rise to 60% by 2017. (Statista, 2016) Judging by these stats, businesses should be prepared for the increase in mobile browsing, as customers may opt for companies with online assistance, as their services are more accessible rather than having to telephone somewhere and risk perhaps waiting in a queue or not getting through on an engaged line.

Many salons now already offer an online booking service through their website, however if the target market is predominantly using their mobile to search the net, now is the time to switch up and prepare your online-booking feature to go mobile. Whether this be through making your website optimised for mobile initially, and then later looking at introducing a mobile app.

At current, competition between salons is extremely high when it comes to smart tech, and for a lot of salons these kind of features are fairly new to them and so the switch can sometimes be daunting. However, we have introduced a feature that provides salon customers with the ability to book services 24/7 using a salon-branded mobile app. The app is really simple to use, and appointments synchronise straight to the Salon tracker digital calendar already on the system in the salon, without the salon owner having to do anything. Clients will be able to access the app when on the move, including being able to pick a preferred therapist and chosen time slot when making a booking. Each customer will have their own exclusive login, enabling them to view and update upcoming appointments at the click of a button. Other great benefits of our app include free marketing, where salons can advertise last-minute slots, salon offers and customer rewards!

If you haven’t yet got a software package in the salon, we also offer a FREE 2 week trial, so you can try & test our system for yourself before looking at introducing the mobile features.

So, why do we think having a mobile app is useful and how will it benefit your business?

- The app will be branded to your salon, improving salon awareness and the accessibility for customers to be able to communicate with your salon, by being able to access the app at any time when on the move or at home.

- Customers can access your Salon Calendar and book appointments 24 hours a day, 7 days a week.

- No more phone line queues or salon lines being engaged. Busy phone lines could mean missed custom for some salons, however with an app there is an unlimited client usage at any one time, meaning appointments can be booked simultaneously. Another benefit is it also prevents therapists from having to break off from treatments to answer the phone.

- The booking service seems more personable to your customers, as each client has their own login, in which they can access their services, rewards that you have given them and update their appointments at the click of a button.

- You can promote your Salon freely, by advertising last-minute deals to fill slots on the calendar and highlighting any upcoming offers or events that you are hosting.

- More time for salon staff to focus on other areas of the business rather than managing bookings, as the mobile app links with the Salon Tracker system and will therefore keep track of the bookings for you.

For those of you that didn’t already know, we will be exhibiting at Professional Beauty North this September where we will be giving live demonstrations of how the app works in everyday salon situations. Keep posted on our news page and social media sites for the link to register for your FREE tickets to PB as this will be coming soon…

Salon Tracker x