Our salon software is designed to help make this journey much more seamless, less stressful and organised for both you guys as salon owners, your therapists and then also, the client.
So let’s look at the customer journey, right from booking the appointment and see how our software helps to improve each step along the way.
Client Registration:
All client details are stored within a digital client card on the Salon Tracker system. The registration process however (depending on what software package of ours you have got) can either be carried out in the salon at a reception desk or online through your website or mobile web app. Client details can be secured with a fingerprint, meaning only the recognition of that same fingerprint will then prompt the system to open up that client card, which is good for client safety. Especially in tanning salons as the fingerprint reader will secure that customers details so no-one else can use another persons client card fraudulently to tan, as the fingerprint must match the one saved in their bio-metric data records stored within the system.
Appointment Booking:
We offer 3 different software packages, one of which offers online booking facilities. However, whether it be that this particular client has booked the appointment online or whether they have called up the salon to make the booking, both appointments will be inputted in to the Salon Tracker System at the correct chosen time on the digital salon calendar, meaning that bookings won’t get lost in a paper appointment diary and salon workers are not spending minutes trawling though pages to find it.
SMS Booking Reminder:
Once the appointment is booked, SMS booking reminders can be set up to be sent out to clients 24/48/72 hours before their treatment, depending on what works best for your salon. A great reminder for the client, to keep up the rapport between you and them and also it is profitable for salons in terms of reducing no shows, should a client have needed to cancel but forgotten all about their appointment.
Client Arrival:
On the day of the appointment, the client comes in to the salon to have their treatment. There are little things that you can do throughout this process to make it more enjoyable, like perhaps making free complimentary drinks, offering sweets/biscuits and magazines for clients to read while they wait and throughout their treatment. However in terms of organisation, the customers’ appointment will be shown on the digital Salon Tracker calendar, therefore it is easily identifiable to anybody manning the reception and you can clearly see the treatment that the client is having and with which therapist. This treatment can then be updated, say for example if the client now wants to add an extra service on that they have decided to have whilst in the salon, this can then be added to the same appointment and the total amount will be updated accordingly, so you don’t have to manually work that out.
Confirm Booking/ Payment/Transaction History:
Once the client has completed their treatments, this is then confirmed by double clicking the appointment on the calendar and confirming this on the customers’ client card. You are then taken to the transaction, where the system prompts the different payment methods so that when the customer pays, this is then recorded on a daily report so cashing up can be undertaken accurately at the end of each working day. If the customer is paying cash, the system will work out the change for you, so you don’t have to, limiting the chance of human error mistakes. Transactions are then stored in the clients’ history, should you ever need reference of a payment this will always be saved there. Once the booking is confirmed and paid for, the appointment box then goes green on the calendar, to signify to everyone that those appointments are complete, so you can easily differentiate between open and closed appointments.
Re-Booking Appointments:
Once the client has had their booking confirmed and they have paid for their service, the system will then prompt the cashier at that time to ask the client to re-book. Firstly, this is a good way to increase business profits, as you are ensuring that you are going to receive custom for the same service in a few weeks’ time. Re-booking through Salon Tacker means that the system will copy everything from that particular service and copy it in to the calendar on the clients chosen future date, increasing the efficiency of the re-booking process as therapists are not having to flick through an appointment book to weeks in the future, before then having to write down all the details of the treatment. As the client leaves the salon, you could then add little complimentary extras thanking them for their visit, just something simple like sweets or mints. Token gifts go a long way with customers!
SMS Review Requests
As well as SMS booking reminders, Salon Tracker can also send out SMS review requests. The software integrates with Facebook’s review feature, which is great in terms of building up your social network and increasing salon testimonials. A benefit about linking with Facebook is that the majority of a salon’s target market is likely to be a user of the social network and with Salon Tracker also having an online booking feature through Facebook, if potential clients visit your salon Facebook page and see lots of positive reviews, this may then prompt them to go and click your online booking option and make an appointment. Another advantage is that you can select who you want to send the review requests out to; they don’t have to automatically be sent out to every single client, which means you can tailor the requests a little.
Mobile App/My Services
As part of the Salon Tracker Enterprise package, salons will receive a mobile web app, solely branded to their salon. Each client will then have their own personal login to the app, meaning that they can view and update their appointments, see past purchases with your salon and if they have booked say a multi-buy product or if they have a sunbed course, they can then clearly see how many treatments they have left of that pack quantity or how many remaining minutes they have. Benefits of the mobile app for salon owners are that last-minute deals can be promoted if you have calendar gaps and also you can reward clients with offers by sending them a notification within the app. This is great in maintaining client retention and also improves profitability, as customers always have access to make a booking with your salon and can snap up those exclusive deals at the click of a button, starting the customer journey process off all over again!
So, there’s a little run-over of how the software can improve the day-to-day customer steps within the salon. We offer a no-obligation 2 week trial, should you wish to try before you buy and see how the software could benefit your business.
Why not get in touch at http://ow.ly/4a9G3025ShJ for more information and your free software demonstration? We look forward to hearing from you and providing a helping hand with your salon management!
Salon Tracker x
.png)
No comments:
Post a Comment