Event-
You may come across certain clients who are unsure of the style in which they want to go for, they have purchased a last-minute dress and they need a little bit of expert Inspo in to what styles will complement their outfit. If you have the staff to cater for this and have a free hour, why not plan a walk-in service that offers clients the chance to have a free planning consultation. Set it on a first come first serve basis for 10 people, giving them each a 10 minute slot in which to try these treatments. A great way to generate a bit of fun in the salon and also to promote your services.
Promotional Packs-
Affordability is key to the Prom market, as your Prom packages are directed towards a teen audience and not everybody’s parents, aunts or grandma’s can always help out with the costs. Therefore use Prom season to connect with the youngsters and as you whittle down to your remaining few appointments, why not offer some last minute deals? These smaller prices will attract clients to snap up those deals so that you no. 1, don’t have any spare appointments going to waste and no.2, have a room full of happy clients. If you need something to secure these, ensure that a small deposit is added just to make sure that a customer doesn’t miss the appointment.
You may come across certain clients who are unsure of the style in which they want to go for, they have purchased a last-minute dress and they need a little bit of expert Inspo in to what styles will complement their outfit. If you have the staff to cater for this and have a free hour, why not plan a walk-in service that offers clients the chance to have a free planning consultation. Set it on a first come first serve basis for 10 people, giving them each a 10 minute slot in which to try these treatments. A great way to generate a bit of fun in the salon and also to promote your services.
Promotional Packs-
Affordability is key to the Prom market, as your Prom packages are directed towards a teen audience and not everybody’s parents, aunts or grandma’s can always help out with the costs. Therefore use Prom season to connect with the youngsters and as you whittle down to your remaining few appointments, why not offer some last minute deals? These smaller prices will attract clients to snap up those deals so that you no. 1, don’t have any spare appointments going to waste and no.2, have a room full of happy clients. If you need something to secure these, ensure that a small deposit is added just to make sure that a customer doesn’t miss the appointment.
Local Prom Dates-
The perfect walk-in opportunity! Get in touch with your local schools/colleges and see when their Prom dates are. This is especially beneficial to sunbed or beauty salons for those clients who want a last minute mini-treatment, as this way you can ensure that you are prepped for the potential demand!
Social Media Coverage-
Not only can this improve the amount of custom that your salon may get for Prom season, it also creates interest and engagement from your current followers and might help to increase that social media following. You will probably already have a lot of Prom clients booked in, therefore when you have carried out their treatments, see if they are willing to let you take a snap of the finished product- share these on your social media sites as 'Prom inspiration' to increase your brand awareness. You can also have a look in to the top 10 search terms for Prom ideas and hash tag your images with these to further increase those viewings.
The perfect walk-in opportunity! Get in touch with your local schools/colleges and see when their Prom dates are. This is especially beneficial to sunbed or beauty salons for those clients who want a last minute mini-treatment, as this way you can ensure that you are prepped for the potential demand!
Social Media Coverage-
Not only can this improve the amount of custom that your salon may get for Prom season, it also creates interest and engagement from your current followers and might help to increase that social media following. You will probably already have a lot of Prom clients booked in, therefore when you have carried out their treatments, see if they are willing to let you take a snap of the finished product- share these on your social media sites as 'Prom inspiration' to increase your brand awareness. You can also have a look in to the top 10 search terms for Prom ideas and hash tag your images with these to further increase those viewings.
Intelligent Marketing-
If you haven’t done so already, intelligent marketing is the best way to promote your salons services at any time of the year, whether this be Prom, Holiday Season, Weddings or Christmas. A simple SMS campaign can be a fast and easy way in which to ensure a promotional message reaches clients instantly, or equally a visual email campaign to capture the eye of the client. If you have social media pages, you could run a competition giving clients the chance to win an exclusive Prom Package, as this will also increase engagement on your social media channels, or alternatively create last-minute deals on your mobile app to prompt customers to make a booking with you.
Add-On-Sales-
Around Prom Season, everyone gets a bit spend happy, as they want to ensure that they are fully prepped for the big day! To encourage this spending, why not have your mini retail products displayed at the till and put an exclusive ‘Prom Offer’ on some of those. This doesn’t have to be anything sizable, just a small percentage off or even a multi-buy offer, just so that your salon capitalises on the event and improves retail sales for the month- win, win!
Happy Prom Season!
Salon Tracker x
If you haven’t done so already, intelligent marketing is the best way to promote your salons services at any time of the year, whether this be Prom, Holiday Season, Weddings or Christmas. A simple SMS campaign can be a fast and easy way in which to ensure a promotional message reaches clients instantly, or equally a visual email campaign to capture the eye of the client. If you have social media pages, you could run a competition giving clients the chance to win an exclusive Prom Package, as this will also increase engagement on your social media channels, or alternatively create last-minute deals on your mobile app to prompt customers to make a booking with you.
Add-On-Sales-
Around Prom Season, everyone gets a bit spend happy, as they want to ensure that they are fully prepped for the big day! To encourage this spending, why not have your mini retail products displayed at the till and put an exclusive ‘Prom Offer’ on some of those. This doesn’t have to be anything sizable, just a small percentage off or even a multi-buy offer, just so that your salon capitalises on the event and improves retail sales for the month- win, win!
Happy Prom Season!
Salon Tracker x
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