Salon Tracker Software: How Salons Can Prepare For Prom Season

As the most awaited night of the year for School & College pupils approaches, many of you I’m guessing will be fully booked throughout June with an array of Spray tans, up-do’s, Mani’s & Pedi’s. However for those of you that have got those last few appointments that you want to fill, here are our tips for prepping and progressing through Prom Season!

Event-

You may come across certain clients who are unsure of the style in which they want to go for, they have purchased a last-minute dress and they need a little bit of expert Inspo in to what styles will complement their outfit. If you have the staff to cater for this and have a free hour, why not plan a walk-in service that offers clients the chance to have a free planning consultation. Set it on a first come first serve basis for 10 people, giving them each a 10 minute slot in which to try these treatments. A great way to generate a bit of fun in the salon and also to promote your services.

Promotional Packs-

Affordability is key to the Prom market, as your Prom packages are directed towards a teen audience and not everybody’s parents, aunts or grandma’s can always help out with the costs. Therefore use Prom season to connect with the youngsters and as you whittle down to your remaining few appointments, why not offer some last minute deals? These smaller prices will attract clients to snap up those deals so that you no. 1, don’t have any spare appointments going to waste and no.2, have a room full of happy clients. If you need something to secure these, ensure that a small deposit is added just to make sure that a customer doesn’t miss the appointment.

Local Prom Dates-

The perfect walk-in opportunity! Get in touch with your local schools/colleges and see when their Prom dates are. This is especially beneficial to sunbed or beauty salons for those clients who want a last minute mini-treatment, as this way you can ensure that you are prepped for the potential demand!

Social Media Coverage-

Not only can this improve the amount of custom that your salon may get for Prom season, it also creates interest and engagement from your current followers and might help to increase that social media following. You will probably already have a lot of Prom clients booked in, therefore when you have carried out their treatments, see if they are willing to let you take a snap of the finished product- share these on your social media sites as 'Prom inspiration' to increase your brand awareness. You can also have a look in to the top 10 search terms for Prom ideas and hash tag your images with these to further increase those viewings.

Intelligent Marketing-

If you haven’t done so already, intelligent marketing is the best way to promote your salons services at any time of the year, whether this be Prom, Holiday Season, Weddings or Christmas. A simple SMS campaign can be a fast and easy way in which to ensure a promotional message reaches clients instantly, or equally a visual email campaign to capture the eye of the client. If you have social media pages, you could run a competition giving clients the chance to win an exclusive Prom Package, as this will also increase engagement on your social media channels, or alternatively create last-minute deals on your mobile app to prompt customers to make a booking with you.

Add-On-Sales-

Around Prom Season, everyone gets a bit spend happy, as they want to ensure that they are fully prepped for the big day! To encourage this spending, why not have your mini retail products displayed at the till and put an exclusive ‘Prom Offer’ on some of those. This doesn’t have to be anything sizable, just a small percentage off or even a multi-buy offer, just so that your salon capitalises on the event and improves retail sales for the month- win, win!

Happy Prom Season!

Salon Tracker x

SMS Marketing ideas for Spring Bank!

Yes, we know it doesn’t feel like 2 minutes since May Day Bank Hol, but Spring Bank is edging ever closer and so what a great way to capitalise on this holiday with a bit of SMS marketing. For those of you that already use Salon Tracker software, and currently subscribe to our

Professional package, you will already have access to our SMS marketing feature and you may well have planned a couple of Bank Hol campaigns in advance. However for those of you that haven’t and need that extra little bit of inspo’, here are a few quick-fire examples that you can create using our message templates, or even just take these ideas and submit the messages in your own way if you don’t currently use our marketing suite. We hope you find them useful, here goes…

• Hi <<Forename>> 

[Bank Holiday Bonanza! We’re offering 10% off all treatments from <<date>> to <<date>> Call <<CompanyTel>> to book your appointment and to be sure not to miss out!]

<<CompanyName>> <<CompanyTel>> T&Cs Apply

• Hi <<Forename>> 

[Improve your Bank Holiday Selfies! Book today to receive a free <<£>> reward off your next spend over <<£>>!]

<<CompanyName>> <<CompanyTel>> T&Cs Apply

• Hi <<Forename>> 

[Bank Holiday Buys…we’re offering 10% off selected retail products across the whole weekend, so don’t forget to drop by!]

<<CompanyName>> <<CompanyTel>> T&Cs Apply

• Hi <<Forename>> 

[Need a bit of TLC this Bank Hol? We’re offering <<%>> off <<treatment>> on <<date>> Book now to receive your discount!

<<CompanyName>> <<CompanyTel>> T&C’s Apply

• Hi <<Forename>>

[Bank Holiday Beauty…we’re offering a complimentary <<treatment>> when you spend over <<£>>! Call <<CompanyTel>> to book today]

<<CompanyName>> <<CompanyTel>> T&Cs Apply

• Hi <<Forename>>

[Refer a friend! Know someone who is looking for a beauty change-up this Bank Hol? Refer a pal and receive 10% off your next treatment. Click here for more details <<link>>]

<<CompanyName>> <<CompanyTel>> T&Cs Apply

• Hi <<Forename>> 

[Bank Hol Brand Offer…receive <<%>> off <<treatments>> if booked before <<date>> Call <<CompanyTel>> today to secure yours!

<<CompanyName>> <<CompanyTel>> T&Cs Apply



Happy Bank Holiday!

Salon Tracker x

Want to keep track of the salon from home? Now you can with our salon software…

After interviewing and speaking with many clients about some of the biggest issues that they face as a salon owner, on evaluation, it seems that many agreed that they would like to be able to manage salon activity and oversee their businesses from home.

And so, having said this, earlier this year we took this advice on board and introduced a new feature for multiple salon owners, allowing them with the capability to oversee each salon site from a business ‘headquarters’.  However, we then thought that if this is required by larger businesses, it could work for smaller businesses too, just in the fact that it will make the management of the salon easier for all business owners if they have out-of-office access. So, we have since expanded on the HQ feature by now providing salon owners, at any salon level, to be able to access salon happenings from the comfort of their own home.

Benefits of the “Home View & HQ features” are:

-The ability for salon owners to view business reports, such as daily takings and stock checks

-Track cash flow and retail sales undertaken by each staff login

-Accurately track KPI’s

-Monitor staff shift patterns

All of this can be accessed whilst absent from the salon, meaning that salon security is evidently improved as the software will track all transactions carried out by each employee login, meaning mistakes or malicious behaviors cannot be covered up. Due to our software also having the ability to link up with an electronic fingerprint reader, this means that client and staff activity is accurately logged on the system and is available in report format. Staff rota reports generated from the fingerprint clock-in and out method will track the duration of staff shifts, also highlighting lateness, in which a salon owner can also follow up on their return to the salon.

A second gripe that we discovered for many was that regular clients or perhaps even friends would contact salon owners on their mobile for a last min appointment.  This is all well and good if it is a loyal client whom has been used to being able to do this for some time, however the downside to this is, whilst salon owners want to provide the best service that they can to long-standing customers, this could be happening on their day off or, would be inconveniently late at night.  Benefits of the Home view feature means that these appointments can now be updated live from home, including the management of other customer details, meaning that the salon owner 1. Doesn’t have to be present at the salon and 2. If they aren’t present in the salon they aren’t having to then phone up their technicians to alter bookings.

HQ and the Home-View features are part of Salon Tracker’s Enterprise software package, which also includes Online Booking facilities and a Mobile Web App.  The Enterprise package can be purchased for less than £25 per week with no other upfront fees and includes FREE support.

Some of you who have our Enterprise package at the moment may already use our current ‘Site-View’ feature, in which this has provided salon owners with a resource to view calendars and reports from a tablet or mobile device for some time now.  It is as the demand for owners’ being able to access all areas of the system on their days’ off has increased that we decided to develop the ability for them to do so from home. We just wanted to provide salon owners with the peace of mind that their business was running smoothly in their absence and we hope that our new feature provides that peace of mind for them.

If this sounds like it will benefit your salon, why not get in touch with us and request your FREE 2 week trial.

Salon Tracker x

Salon Tracker Software: Our Social Media Tips for Salon Owners

Over the last decade, Social Media has become one of the main communication methods and promotional portals for the majority of businesses, whether these be start-up, SMEs or blue chip organisations. Social networking combined with the massive increase in smart-phone users, means that social media marketing is now one of the fastest ways in which businesses can relay a message to its consumers, as these can be received instantly on a mobile device or tablet.

Here at Salon Tracker, we just wanted to give you guys as salon owners a few tips on how you can use social media to your advantage and hopefully increase profits by doing so, whether this be through paid advertising or a bit of free PR:

- If you haven’t done so already, set your business up on Facebook, Twitter, Instagram, Pinterest and Google +. Company pages are FREE to set up, and whilst these channels may not necessarily apply to every business, for salon owners, Pinterest and Instagram are great places to visually showcase your salons’ work and to also gather inspiration. Facebook, Twitter and Google+ are the three other most popular social media channels, in which engagement is key on Facebook and Twitter and you can gather customer reviews through Google + and also Facebook again.

- Now you’ve created the above, it’s time to plan your content. For those of you that are worrying about managing these social media networks around your busy salon schedule, there is no need, as there are websites out there to help you. A great one is the specialist social media management scheduler ‘Hootsuite’.  Hootsuite allows businesses to plan their Tweets, Facebook and Google+ posts for weeks/months in advance, meaning that whenever you have a spare couple of hours, you can schedule your messages that will then be posted automatically at your chosen times. Again, this site is FREE to sign up to and gives you the peace of mind that your social media is under control whilst you are busy keeping an eye on the salon. Another great tool on Hootsuite is their ‘auto-schedule’, which after you have been using the scheduler for a couple of weeks, it will automatically post status’s/tweets/updates at optimum times based on the performance of your previous media.

- Create a professional company website. Along with the increase in social media, comes the rise in people browsing the web, in which now many businesses have had to ensure that their website is optimum for mobile, as over 50% of people searching the web use their smart phone in which to do so. (Dailymail, 2015) Another plus of having a website is that your salon business is present on google, in which enhances your search engine optimisation (SEO). This evidently meaning that when it comes to your target market searching for salons in your area, or salons that offer similar services, your salon will appear higher up in the google ranking dependent on your SEO. SEO is improved the more content that is published containing a back-link to your website, which will be increased through reviews, conversations on salon related social forums, such as Salon Geek, and also though blog posting – which we will come on to next.

- Create a company blog and have your professionals showcase their work and styling tips through content. Not only is this interesting for your followers and a great place for them to gather inspiration, it will also as mentioned above, increase your company SEO. Use your employees expertise to create engaging content and share these on your social networks to gain yourself a further chance of external sharing and backlinks to your website. You can also share these posts yourself on your google+ pages and salon forums to improve the readership level and to increase brand awareness.

- Facebook Ads! 9/10, Facebook is one of the main social networks, especially for salon owners and one of the main platforms that their target market will be using. FB ads are extremely simple to create and aren’t too text heavy, meaning that they are easy for consumers to interpret, providing that a powerful image and caption is used. Facebook is a fantastic platform for B2C marketing and also, an excellent tool to attract further consumers as your updates can be shared and updated among individuals & their friends. You can set budgets per month for your Facebook ads so that initially you can test out a couple of layouts to see which would work best for your business and also, so as to ensure that you keep within your marketing budget until you have seen the ROI from your campaigns.

- Engaging content that is posted at Optimum times! It’s alright being present on all the relevant networks but you need to make sure that you are scheduling updates to be posted at the best possible times in order to achieve a high level of engagement. According to the Huffington Post (2016) for maximum viewing and re-tweets on Twitter, content should be posted at either 12pm (to attract people on a lunch time) or between 5pm/6pm (attracts people on commute from work.) For Facebook, according to Microsoft (2016) the best time to post to achieve maximum shares and FB likes is on a Friday afternoon between 1pm & 3pm, as the average post life is much longer on a FB newsfeed as a pose to on a Twitter feed. Plus, the more likes a post has, the higher up the feed it will appear, meaning that it will be shared constantly through in to Friday night. Instagram is slightly different again, as the main achievement here is to gain as many likes on pictures as possible, as the more likes your content has, the more likely it is to appear on the main Instagram news page. According again to Huffington post and Latergramme (2016), Wednesday at 5pm is the best time to post on the Mid-week commute. For many consumers, they will scroll aimlessly through their social media channels until they come across something enticing or entertaining, therefore make sure that your content is always No.1 relevant, and No.2 interesting, to capture the attention of your target market. Then be sure to check that your content is constantly refreshed and you’re not repeating yourself too much.  That way, you are ensuring that the consumer then remains a follower of your social media pages and hopefully, will help to promote your content to others in order to achieve a greater following.

Hope these tips helps, Happy Marketing!

Salon Tracker x

Salon Tracker: Beauty Product of the Month

It’s been quite a while since we’ve done a product review, therefore with Spring fast approaching (with the hope that the recent un-seasonal snow has eventually left us for good!) we thought that we would share one of our fave collections for this season, that being one of OPI’s latest Spring polish collections: ‘New Orleans’. (OPI)

Made up of 12 different colours, the collection is heavily inclusive of pinks, purples & blues. However, there are a mix of bright corals to subtle chromes and even a deep green thrown in there, making there a colour to suit every occasion, and the shades will last perfectly in to the Summer months. Be it dull days with April showers or glorious sunny afternoons, these polishes are designed to complement each outfit perfectly.

Ranging from £10.00-£12.50 a bottle, these are a fantastic investment for every girls nail collection, and also, a great addition to beauty salons who already use and offer the OPI range. What do we love about OPI? The bottles seem to last forever, with sometimes only one coat being needed for that bold nail statement...A must-have nail Collection for 2016!

Our favourites are Humidi-Tea & Got myself in to a Jambalaya, what's yours?

Check out OPI's 'New Orleans' Collection Below:

Salon Tracker x

I'm so Swamped

Humidi-Tea

  

    Suzi Nails New Orleans

Let me Bay you a Drink

Manicure For Beads

            

        Spare me a French Quarter

          

                       She's a bad Muffa Letta

  Crawfishin for a Compliment

Got myself into a Jambalaya

Rich girls and Po-boys

Take a right on bourbon

Show us your tips

OPI. 2016. Web. 3 May 2016.