Will your salon support breast cancer awareness day?

If you didn’t already know, October is Breast Cancer Awareness month. ‘Every year nearly 55,000 people are diagnosed with Breast Cancer in the UK’ alone which is the ‘equivalent of one person every 10 minutes’ (Breast Cancer Care, 2015). Although we cannot bring back our loved ones, the survival rate is improving year on year with the likes of Cancer Research. Your generous monetary, material or timely donations help towards the development of research centres, analysis of cancerous cells, funding clinical trials and helping to find a cure of breast cancer. 

A hard hitting fact is that ‘1 in 8 women in the UK will develop breast cancer in their lifetime’ and ‘being a woman is the biggest risk factor’ for developing breast cancer. So, as women, it’s important to stand together and make a difference if we can…

October the 16th marks ‘The Big Pink Day’ of October Awareness month. We are urging all of our salon owners to get involved with the event by offering special promotions, raffles, donations all coupled with a tickled pink theme to really set the scene. The aim of this event is to create awareness and encourage all clients to donate and support to their best ability all in the name of breast cancer.

Together we have combined some fantastic ideas for you to run in your salon to make the most of Think Pink October! If you’re up for the challenge then keep reading!

• First of all make sure you sign up for a Big Pink Starter Kit with lots of goodies to help you host your breast cancer awareness day.

• With Great British Bake Off taking over everyone’s televisions on a Wednesday eve, almost everyone is up for the task of channeling their inner baker! Think pink cupcakes, tasty cakes and buns. Charge for every bun and all proceeds go to charity.

• Ensure you have a charity collection box for ad hoc donations to the charity. 

• Offer a menu of pink treatments for the week to ensure you are really pushing the awareness in the salon. Try donating 20% of any pink treatment from your pink menu if this is financially affordable.

• Ask staff or customers to donate any old belongings they might not want any more and hold a minute charity sale for old bags, scarves and jewelry. Sell this on for as much as possible reminding customers that ALL proceeds go to breast cancer care. 

• Raffle tickets are a great way of acquiring a pound here and there. Spend £200 on prizes and make it an aim to cover your costs back for this. From here onward, every other raffle ticket can be a profit to give to the charity. 

• Bidding wars! Have a bidding war for certain treatments and all proceeds can go to charity. This could be for a makeover or haircut and style or even a massage. 

• Can you financial afford to offer 20% off ALL DAY to drive awareness and footfall?

• Marketing is an absolute necessity. You must ensure customers are aware of the event in the lead up.  You could even run the Big Pink Day on the Saturday 17th to drive more footfall.