Halloween Marketing & Promo Ideas

If your salon isn’t cashing in on the nations love of Halloween, you’re missing out on a great opportunity for consumer spending! Now second only to the Christmas holiday season and being right around the corner, if you feel like your salon needs an extra boost for some sales it might be time to try these last minute marketing tips. Whether you have our Salon Software or not, something here will be relevant and worth a try! Check out our ideas below…


CREATE AN ATMOSPHERE

In order to sell any retail products or treatments that are linked to a certain festival, the ambiance in the salon is really important, as it is key to improving the buying habits of consumers. Offer out free confectionery, complimentary Halloween drinks and on the actual day of Halloween, maybe have all of your employees in fancy dress to help create the mood. Focus on your window displays, decorate the salon with Halloween decals and themed decorations, as this will let clients know also that you are offering Halloween treatments and promotions by drawing attention to the festival.


RETAIL PRODUCTS UPSELL

All salons and high street stores will be competing this week to sell out their remaining Halloween products. But, why are your retail products any different to another salons? A great idea here for upselling would be to market your products in a more visual way, it’s like the saying ‘a picture says a thousand words’. For example, you could create a photo book with the help of your employees, showing a few ‘Halloween looks’ and then list the retail products used for those particular styles underneath. This would help especially if you have a list of Halloween treatments, as it will also act as a book of inspiration for clients who want a treatment especially for their Halloween night out! Also, the display of those Halloween products is crucial. An idea would be to create a display table, in which you could arrange all of your retail products/gift packages and surround them with Halloween themed accessories. Or, you could create a bit of fun by having the retail products in large bins and again cover them with Halloween decorations, just to add a bit of humour to the salon!


EXCLUSIVE OFFERS/HALLOWEEN COUPONS

You are all probably doing this and all have your own Halloween offers, treatment lists and loyalties ongoing. It is however the promotion of these in which you need to focus on, so that you make sure that consumers visit YOUR salon and don’t go elsewhere. Be sure to promote these using our ‘back to basics’ in which we discuss below…


BACK TO BASICS....

The obvious, yet fail safe marketing techniques... where it might be that your campaigns just need that little bit of refreshing.


MOBILE & WEB APPLICATION

Going back to marketing basics. If your salon business is visible on smartphones, tablets and iPads, at current, these are taking over our world. Clients want to book appointments on their mobile, browse your services whilst they commute to work or read a newsletter over their morning coffee. With your salon app they are 1 second away from signing up to your best Halloween offers and you can instantly promote these on the app through push notifications.  Be sure to use some quirky phrases and graphics to improve the advertising of that campaign!


SMS & EMAIL MARKETING

Another marketing original! Do you currently have SMS or Email marketing? You don't even need to have Salon Software for this either, as you could just do a one-off campaign using a business email address. If you are currently using this style of marketing, then this is without a doubt the next fastest way to reach clients after the mobile app. Last minute offers, for example ‘10% off all Halloween treatments’ or 'a free complimentary Halloween product with treatments over £50' are a couple of examples that could apply to all appointments that are booked before the 31st of October.  A quick and easy way to get those extra sales, especially for those walk-in clients that need a quick-fix style on the night!

POSTAL MARKETING

The good old paper letter or flyer is also a great option for local salons to use in promoting services to the surrounding area. An alternative way to advertise your salon services and offers, if you aren't quite ready for the digital side of marketing just yet! You could get some Halloween colour themed paper and decorate the letters with arts & crafts to add that festive effect, creating the same mood that an image on a mobile app or email would. Simple, and another effective way to personally market to clients.


So, I hope this has helped any of you that need a couple of speedy ideas for extra promotion at the end of this month!  Hope it is a busy one for you...

~HAPPY HALLOWEEN~


Salon Tracker x