Back in January almost every business had some sort of New Year resolution, most likely including the will to build and expand their business, usually via some form of marketing calendar for social, blogging and general business activity. Even though the summer holidays tend to be refreshingly active, there is still a huge requirement to continue your business plan for the quieter months. It also gives you a great chance to update your calendar with a more current viewpoint surrounding popular retail products and treatments.
When business is in full swing, we are all prone to neglecting marketing a little bit but you need to remember the typical buying cycle is a lot longer than 1 month. You might win a like on social media- it’s what you do with it from here that counts. Are your social accounts engaging enough? Do you receive high ROI from them? If not, you may need to reflect because social media is a great way to win new customers and also retain them. A great way to do this is use your Salon Software for reviews. Salon Tracker allows salons to send a text to a recent client to request a review to post on Facebook. What’s great about this is that salon owners can share this review and use it for a great example of social outreach.
Another thing to think about is your team. Are they promoting themselves in order to win their own clients? A great way to build your salon business is to have the best of the best and most desirable stylists. However, the only way this can be done successfully is if your staff have incentive and have reason to recommend your salon to people. Business is all about give and take. Have you thought about delegating staff members some time on your social accounts? This is a great way to offer some personality to the business and ensure your clients are connected and engaging with your team.
You may think fitting in as many clients as possible is the best way to do things, but actually sacrificing one client per week to invest time into marketing may be a great way to build your business in the long term. Make sure all of your staff know how you run and report campaigns. Would a training schedule fit into your week and be beneficial? Teach your employees that marketing begins before they may even realise. Every single thing is noted and will count towards whether you can retain that client i.e. your reception desk, salon aesthetics, website, Facebook page and so on. You need to give every single client a VVVVVVVVVIP experience.
This leads us swiftly on to your salon brand, which should be continuously established as a high priority by yourself and your staff. You need to know if your clients are happy with what they are purchasing from you, so a great way to answer all of the questions above is to strip everything down and get analytical about your salon. This might be your salon name and logo, its uniqueness and consistency. If you have a really general name you may find it difficult to rank higher in terms of the search engine rankings.
Remember- marketing is so important in the long run and it needs to be maintained throughout the year to be successful. Grab the bull by the horns and let’s reboot…here’s to the rest of 2015…
Salon Tracker x
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