25 Aug 2015

Salon Tracker software on how ‘Digital Marketing’ can improve your salon business!

This September, Salon Tracker are making their debut at Professional Beauty North. To spread the word, we have used our digital marketing platforms to increase our brand awareness because it’s one of the most affordable and accessible ways to reach our audience.  Here we will delve into the platforms we use to engage with potential clients and how they can help you to build your business brand…

SMS messaging is a great way to entice clients because it is personal and instant. One of the main benefits of our SMS feature is that it discourages no shows with appointment reminders sent out a day or two prior to their appointment.  Another advantage of SMS and email marketing is that it is an instant opportunity to gain last minute business.  One of our clients from Ultra Tan in Hull currently uses our SMS marketing feature and has had great success. 


"We had a 33% response in under 8 hours…an extra £1000 sales for a cost of under £20. It's great because the cost is low and it’s easy.”
In today’s society, everyone is constantly checking their phones like never before, so businesses are more likely to achieve instant responses by using digital marketing methods.  Alongside SMS and email marketing, Salon Tracker also provide users with the ability to book online or through Facebook.  This is a great opportunity for salons to gain extra custom, as clients can book appointments simply from their mobile phone. As it stands, “54% of the UK population is regularly active on social media”, (Social Media London, 2015) therefore it is a great low cost method to take advantage of.

So, if you are a salon business and would like a bit more information on how digital marketing could benefit you, then why not visit us at Professional Beauty?  You’ll find us at stand B35!  There will be loads going on with live demos, special events, offers and a great support team who will be able to give you all the advice you need!  Until then, if your business isn’t currently live on social media, step to it!  It takes ten minutes to get set up and could be the biggest marketing tool yet for your business! It’s all about engaging…


Salon Tracker x

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