The festive frenzy has officially come to an end and we're well and truly back in work with a bang!
January is notoriously the quietest time of the year, making it the ideal opportunity to evaluate last years success or albeit, lack of. Whatever happened with your business last year, 2015 is a new start which means its the perfect time to give your salon an overhaul, and renew or introduce a new software system.
Computerising your salon comes with many benefits including streamlining your operations and making business more profitable and efficient. It will also help you to provide exceptional customer service and keep your salon ahead of the competition.
January isn't just the best time to revamp your business, it is also the perfect time to attract new clients. If you have pushed your marketing efforts during this busy peak many customers will be looking to cash in their January vouchers, hopefully bringing you healthy footfall this January. It is vital that you record and keep track of any new customers to convert them into loyal customers for 2015.
Take advantage of January being the season of change! Promote new products and services to entice new customers and inspire loyal customers to try out new treatments. It is important all new treatments are well marketed to your customers and a salon software system will help with this with their advanced marketing features, enabling you to select from your customer base clients that will be interested in a particular new treatment from their previous purchasing history, this will allow you to customise your marketing efforts to suit the needs and wants of your clientèle.
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