- What type of treatments would you and could you specialise in?
- Where would you do the treatments, do you have the space in your current home?
- Research a cosmetology business license/council permission (ABN)
- Speak with a tax accountant and research insurance needs and costs.
- Budget- would you need to look into applying for a loan?
- What equipment would you need to trade and can you work this into budget?
- Will there be a waiting room and special entrance for client access and rest?
- What style will you go for? Have you got any inspiration boards?
- Are you going to retail products? Visit local salons, find out the popular wholesalers!
- Check out your competitions salon décor and prices for some inspiration!
- Look into salon software? Will your appointment book be available online too?
- Will you engage in marketing through email, text messages or local press?
- Will you incorporate social media marketing and website set-up into your budget?
What we would advise to go along with the above:
- Get a salon telephone number to make your business look more professional!
- LEARN, create and use some social media channels such as Facebook and Twitter!
- Prepare salon leaflets for drop-offs. Appointment and business cards are also a must!
- Speak to a pro and create a logo or something that sets you apart from competition.
- FREE advertising! Ask friends and family to help promote you to their networks too.
- Think about possible ways to get regulars with loyalty programmes.
- Use Salon Geek! A great forum for people who want answers from industry pro’s!