The key to success is forward planning, SalonTracker salon software will help you plan and manage your salon over the busy Christmas period to ensure you win new customers, grow your business and improve your profits. Here are some helpful guides to plan for the festive period...- Ensure your salon is fully stocked to handle the Christmas rush. Make all your purchases in plenty of time to avoid any disruptions. SalonTracker will monitor and keep track of your stock levels and the system will even flag up when you need to reorder more products ensuring your salon is running as efficiently as possible.
- Christmas is the dominant retail period as people will always spend money on gifts. Make sure you have a range of gift ideas with different price points to appeal to your clients' differing budgets. Your clients are looking for ideas and help on what presents to buy, here is your chance to offer professional advice on beauty products emphasising their popularity as presents, creating the opportunity to increase your profits and sales. Why not add value to your gifts and promote free gift wrapping upon purchase.
- Promote gift vouchers as the ideal present for Christmas giving the recipient an indulgent treat to look forward to in the New Year. It is important that you manage the gift voucher process in order to ensure you achieve the optimum results for your salon, they are not only an extra revenue stream but they can bring in new regular customers also. SalonTracker will help you manage this with its gift voucher tracking function and also with the ability to store and track client information and purchasing history.
- During this busy time be sure to manage and keep track of your staff. Ensure you are aware of holidays that are being taken around the Christmas period and make sure you have adequate staff members to support extended Christmas opening hours to enable you to take full advantage of a back to back appointment book. SalonTracker will allow you to see from the click of a mouse when your technicians are working and will block out any holidays from the calendar to ensure you remember to accommodate cover. With all of these details recorded in the system, your new holiday hours will not be a cause for confusion.
- Ensure all your Christmas promotions and offerings are well marketed, you may have the most appealing offers to clients but if they are not aware of them they may go elsewhere. SalonTracker’s advanced SMS and email marketing feature will enable you to filter your client database based on numerous categories such as age, gender, spending and visiting habits allowing you to produced targeted more personalised promotions. Why wait for the seasonal customers to come to you, target them now and ensure your salon is busy and profitable in the run up to Christmas.
- Finally, know your strengths. It is important to understand where the largest percentage of profits comes from within your salon; for example how much is derived from retail sales, gift vouchers and treatments, it is also vital to be aware of the clients your salon attracts and for example what gender and age range are your biggest spenders. SalonTracker software will provide you with this key information through its advanced reporting and charts feature which will help you prepare and generate a Christmas campaign that is likely to bring you the most success.
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