There are many benefits of seasonal marketing, such as
increased awareness, improvement in profit and a sense of urgency. A seasonal
promotion is brilliant as it highlights the fact that the treatment or price is
only temporary and will not be available for another year which heightens your clients enthusiasm to buy now. Your treatment list is the main
attribute of your business, it provides you with the opportunity to sell
yourself and be creative and different. This is the place where you can
increase profit and usually, spend per client. So if you have decided to
partake in seasonal marketing then put a spring into your step and be creative
with your treatment list in the run up to summer with these fruity tips!
- Make sure
you have a plan for all year round- you need to know the exact dates when
promotions will start and end. It is also important to note the collision of
promo ideas with each public holiday in the annual calendar. Consider ongoing
discounts and treatments and include them in your campaign rather than just for
fun, it gives more reason to publicise your promotions.
- Get
adventurous- Egg-cellent exfoliating facial, spring stone massage, full
fruity massage, luscious lashes for spring! Don’t be afraid to have some fun,
get creative and give your treatments quirkier names around different times of
the year. Don’t just consider main holidays, be unique and give people reason
to talk about your salon!
- Make sure
you use your SMS marketing tool- Salon Tracker Management Software provides
an advanced marketing suite enabling you to communicate with your customers
whenever you desire to do so. Let them know what you are doing, distribute
offers and highlight why you are doing certain offers. Be informative, fun and
creative. The warmer you are towards them the warmer they will be towards you.
- Listen to
your customers- Creating a seasonal marketing plan is a great idea but
sometimes difficult because you may find treatments not being popular with the
majority of people but 20-50 may love it! Always record your campaigns and
prices and if customers request something let them have it as it was if it
isn’t going out of your way. This is your business and the truth is you will
make more money catering to what people want. This keeps clients loyal as they
can see you are going out of your way for them!
- Put a
spring into your step! Many people focus on their body, rejuvenation and
detoxing around this time of year in preparation for summer! Focus your
treatment on the lighter factors rather than winter treatments. Strip back to
neutral and highlight all the nourishing sun kissed treatments to bring out the
natural beauty and the good it will do for your body.
- Nail
colour of the week promotions- Flick through a couple of magazines and see
what all the latest nail colours are. Maybe try 20% off when people get pastel lemon
or pastel pink coloured shellac on their nails. Anything spring coloured and
push promote it!
- Holiday
packages- Some may say March is a bit early but a lot of people start
holidaying from this time onward so why not try an all-inclusive package that
your customer might need at a set price. Come into the salon for 5 hours and
get everything done ready for holiday. They will feel like it’s a great deal as
it is all combined into one. Cater for your customer!
