Phil Cave,
the beauty entrepreneur behind Salon Tracker, has launched a new salon management solution called Salon Tracker to help salon owners, spas, nail bars
and other beauty professionals to manage their businesses more efficiently and
grow sales.Mr Cave andhis team at Salon Tracker have created a range of software solutions aimed at the beauty sector to help salon owners improve how they engage with their customers and manage their cash flow and profits.
Mr Cave, an
expert software developer who has worked in the beauty sector for a number of
years, has worked with a wide range of salon owners to create a new salon
management system which is fully integrated with social media allowing salons
to take bookings through their Facebook page.
Mr Cave said:
“We have taken a lot of time to listen to salon owners to understand how we can
enable them to run their businesses more efficiently and most importantly, get
the most out the marketing features such as mobile text messaging we have
created to help them communicate with their customers.
“Since we have launched Salon Tracker the feedback has been very encouraging with many users telling us that they have already seen improvements in their bottom line, cash flow management and better client retention.”
Salon Tracker
is available in three formats – Standard, Professional and Enterprise – and
allows users to manage every facet of their beauty business.
Using a PC,
tablet or mobile phone users can access their business online 24 hours a day,
365 days of the year to ensure it is run efficiently and profitably.
Fully
integrated with Facebook and with a dynamic SMS messaging service, Salon
Tracker allows users to manage and prioritise appointments; capture customer
information and build an interactive database – which can even tell users how
clients like their coffee and market
special offers to customers direct from the system with mobile text messages.
The system
also delivers fast and efficient Point of Sale with simple business sales
reports; cash flow and profit and loss accounts management; staff commission
and stock management; and remote access from anywhere in the world – even when
the salon owner is on holiday.
Flavio
Refrigeri, who runs Clinica Fiore in London’s Covent Garden, said: “Salon
Tracker has benefitted the salon greatly and the system is very easy to
use. Salon Tracker’s reporting feature
has helped improve the performance of our clinic by 80 per cent making the
software well worth the initial investment. The software has also helped with
security in the salon and the free customer support I have received since
purchasing the software has been excellent.”
Louise
Tillotson who owns Dreams Wellbeing Salon in Bradford, said: “Salon Tracker has
made day-to-day salon tasks a lot simpler and we are a lot more productive
because of it. It is simple and effective and customers love the fact
that everything is stored on the system and they don't need to bring in
appointment cards or receipts.
“We regularly
use the SMS marketing to inform customers of our offers. This has
resulted in customers revisiting us when offers are running or when we have
product ranges on special offer. We also wish high spenders a happy
birthday and offer them something free if they visit us that week. “
