Mothers day Marketing with Salon Tracker

Boost Your Salon Sales This Mother’s Day!

Mother’s Day is the perfect time to celebrate the amazing women in our lives—and for salons, it’s also a fantastic opportunity to boost sales. With so many customers looking for the perfect gift, now is the time to stand out, offer something unique, and make their buying decisions easier. If you can provide an irresistible offer, why should they go anywhere else?

Stand Out from the Crowd...

Salons, spas, and florists are go-to destinations for Mother’s Day gifts, meaning competition is fierce. To ensure your salon is the first choice, think outside the box and offer something fresh and exciting.

We know that coming up with new ideas can be a challenge, so we’ve put together a few creative strategies to help you maximise sales in the lead-up to Mother’s Day.

1. Offer Unique Discounts

Traditional discounts work, but personalising them makes all the difference. Try these creative approaches:

Bundle Deals – Pair a popular treatment with a complementary service at a special price.

Multi-Treatment Packages – Encourage repeat visits with discounted bundles that extend beyond Mother’s Day.

Referral Rewards – Offer discounts or free add-ons for customers who refer a friend to book a Mother’s Day service.

VIP Offers – Provide exclusive early access or limited-time discounts to your most loyal clients.

Gift With Purchase – Include a small but thoughtful add-on, such as a mini product or extra pampering session, to enhance their experience.

2. Create Meaningful Experiences

Rather than just selling a product, create an experience that mothers and their loved ones will cherish.

Mother-Daughter or Mother-Son Treatments – Offer 2-for-1 packages where they can enjoy quality time together.

Special Event Names – Brand your offers with names like “Mum & Me” or “Mother’s Pamper Day” and promote them across your social media.

Gift Cards with a Personal Touch – Offer handwritten messages or beautifully wrapped packages to make them extra special.

3. Leverage Social Media & Online Marketing

The internet is your best friend when it comes to reaching customers. Here’s how to use it effectively:

Gift Guide Campaigns – Share curated Mother’s Day gift guides featuring your best treatments and products.

Staff Picks of the Week – Have team members introduce a featured product or treatment to boost engagement.

Targeted Ads – Use Facebook and Instagram ads to promote your Mother’s Day offers to local customers.

4. Last-Minute Gift Solutions

Let’s face it—many partners leave gift shopping until the last minute. Make it easy for them with:

Late-Night or Early-Morning Shopping Events – Offer an exclusive shopping window for last-minute buyers.

Pre-Wrapped Gift Bundles – Provide stress-free, ready-to-go gift sets.

Quick-Fix Gift Cards – Promote gift vouchers that can be purchased instantly - read our 'gift voucher' blog to see how you can track these with Salon Tracker!

5. DIY & Interactive Experiences

Handmade or experiential gifts are always a hit. Get creative with:

Beauty Product Making Workshops – Host an event where customers can create their own beauty products.

Makeup Masterclasses – Offer sessions like “The Art of Contouring” as a Mother’s Day treat.

Exclusive Salon Events – Organise pampering sessions or tutorials that loved ones can gift to mums.

Final Thoughts

Mother’s Day is a golden opportunity for salons to connect with customers, boost sales, and create lasting memories. By offering unique discounts, special experiences, and leveraging online marketing, you can make your salon the go-to destination this season.

Ready to make this Mother’s Day your best yet? Start planning now and watch your bookings soar!

Salon Tracker x

Why Salon Tracker is Perfect for your Clinic

 

In the fast-paced world of aesthetic clinics, efficiency and client satisfaction are key. Managing appointments, keeping track of treatments, and ensuring seamless client communication can be overwhelming without the right tools. This is where Salon Tracker comes in, revolutionising the way aesthetic clinics operate.

Streamlined Appointment Scheduling

One of the biggest advantages of Salon Tracker is its advanced scheduling system. Aesthetic clinics often provide a range of treatments that require precise timing and specialised staff. With automated scheduling, double bookings are eliminated, and clients can book their appointments online at their convenience. This improves efficiency and reduces administrative workload.

Comprehensive Client Management

Aesthetic treatments often require a detailed client history, including previous treatments, medical conditions, and consent forms. Salon Tracker provides a centralised database where all client information is securely stored. This allows practitioners to access essential details at any time, ensuring personalised and safe treatments.

Deposits and Automated Reminders

Missed appointments can be costly for aesthetic clinics. Salon tracker reduces no-shows by the ability to take deposits and send automated appointment reminders via SMS. These features enhance client engagement while helping clinics maintain a steady schedule and revenue flow.

Inventory and Product Management

Many aesthetic clinics sell skincare products and use specialised equipment that require careful inventory management. Salon Tracker can monitor stock levels and alert staff when supplies are running low. This ensures that clinics never run out of essential items and can provide uninterrupted services.

Integrated Payment and Billing System

A seamless checkout process is crucial for client satisfaction. Salon Tracker integrates with Dojo, making it a speedy and seamless process for clients. Additionally, it can track financial records and manage discount schemes efficiently.

Marketing and Client Retention

Keeping clients engaged is essential for long-term success. Salon Tracker includes built-in marketing tools such as email campaigns and SMS campaigns. Clinics can send targeted offers based on client preferences, ensuring repeat business and a loyal customer base.

Compliance and Security

Aesthetic clinics must adhere to strict data protection and industry regulations. Salon Tracker ensures that sensitive client information is stored securely, with features like encrypted databases and GDPR compliance. This not only protects client data but also enhances trust and credibility.

For aesthetic clinics looking to optimise operations and enhance client experiences, Salon Tracker is the perfect solution. From efficient scheduling to secure client management, automated reminders, and integrated marketing, it streamlines every aspect of clinic management. Investing in the right software can save time, improve client satisfaction, and ultimately boost business growth.

To book in for a free demonstration and two-week free trial, call us on 0113 350 8230 or email us at info@salontracker.co.uk.

Salon Tracker x

Marketing with Salon Tracker

With SMS open rates being 98%, there is no better time than now to push SMS marketing! Which is this blog will run through how you can use our marketing suite to your benefit!

If you are on our Professional and Enterprise package, you're probably familiar with our marketing suite where you can target a specific range of customers and send them, either a text directly from the software, or an email by using MailChimp! Either way, I bet you weren't aware of the exact filters you can use on the software to precisely target your customers.

Alerting your customers their booking services are due to expire

The software has a clever way of monitoring your clients' booking services such as tanning minutes remaining or beauty packages remaining. As a result of this, you can send out a text directly to those whose minutes are due to expire in any set time frame, whether that's in the next month, 3 months or 6 months! You can filter it to what you want!

This campaign will encourage your customers to come back in the salon and use up their minutes thus resulting in them purchasing more and boosting your business!

To use this filter go to:

Marketing > Filters > select 'Alert customers their bookable services will expire' > select dates to what you would like it to be e.g. next 3 months or next 6 months > change the 'next month' to the time frame you would like > apply filter > send SMS. 

The text is already pre-written for you but if you want to edit it you can do this too! Just make sure that it is under 160 characters for it to be classed as 1 SMS credit. You can also preview the text to your own phone using the 'Preview Mobile Tel' box to input your number and pressing the phone symbol on the right hand side to make sure you are happy with the text!

Push your online booking for those customers who haven't booked online yet!

Moving from making bookings manually on the phone to using an online booking system can be a drastic change for both Salon owners and Salon Clients. Some may resist to the change and prefer to ring up themselves and do it which as you all know, can be very time consuming! So for those customers you're struggling to get using online booking, we've got you covered with a marketing filter!

Offering a simple gesture of just 10% off or £5 off can work wonders for encouraging your customers to book online, once they've done it they'll find it easier to continue doing therefore saving you time and utilising your online booking to its best ability!

Go to:

Marketing > Filters > select 'customers not online' > apply filter.

Give something back to your best spending customers

Whether you want to send it to your best spending customers in general or for your self employed staffs' own customers the extensive filter selection has both covered!

That way your loyal customers will feel appreciated and will be more inclined to return whilst encouraging them to recommend you to other people!

To do this:

Marketing > Filters > select 'Custom - create your own marketing campaign' > select 'best customer by spend' drop down > select your preference e.g 'best 10' then click apply filter. If you want to use it for your self employed staff then use the + button to add another filter row and use the dropdown to select 'customer by bookable item' then use the other drop down to select the correct booking item.

Birthday texts

Everybody loves to receive a birthday text, especially when it has an offer in it! The software has 2 types of pre-made filters for your customers with birthdays coming up. 1 is made for all customers called 'birthday gift message' and the other is for your high spending customers with birthdays coming up called 'birthday gift message for high spending customers'. It's up to you which you choose - whether you're feeling generous or extra generous - we've got you covered with this filter. 

A birthday gift doesn't have to be a lot either, it could be a small voucher or even a percentage off, but if your clients get that extra personalised touch - big or small it's bound to work wonders for you. You can even get extra personal and categorise the texts for genders, e.g men could get a free haircut for their birthday and women could be given a free manicure!

To do this:

Marketing > Filters > select 'birthday gift message' > change the 'next month' drop down to what you would want it to be > apply filter. 

For customers who haven't visited in a while

Life happens, things get in the way and self-care becomes a thing of the past for some people. Well why not give them that gentle reminder to say that you miss them and would love to see them back in the salon? 

You have probably forgotten about half of the customers that you've had in the salon once and haven't been in again yet. Lucky for you - the software cleverly recalls these for you, down to the exact date they were last in. So if you're having a bit of a quiet period and need that extra push, use the 'for customers who haven't visited in a while' filter and go for the 'last year' or 'last 2 years' filter which will then provide you with a list of people that haven't visited the salon in that time frame. Entice them in with 10% off which will bring them in and encourage them to return, therefore boosting revenue and keeping you busy!

To do this:

Marketing > Filters > select 'for customers who haven't visited in a while' > change dates to your preference (1-2 years normally works quite well) > apply filter.

If you would prefer to use email marketing, all these filters can still be used but instead of clicking 'send SMS' you would click 'send email' which will then export the list of clients into a .csv file which can then be uploaded directly to Mailchimp! 

Learning new things can be quite daunting and we get that, that's why we offer free training with your monthly software subscription which can be booked whenever you need it! 

Just call us on 0113 350 8230 or alternatively drop us an email at info@salontracker.co.uk.

Salon Tracker x

Solo Package

If you’re a solo salon owner or a mobile beauty professional, you know how important it is to have the right tools to streamline your business. Managing appointments, handling payments, and ensuring a smooth client experience can be overwhelming — especially when you’re doing it all on your own. That’s why we’ve designed the perfect package to help you stay organised, boost bookings, and keep your business running seamlessly.

Single-Person Booking System

Our Solo Package is designed for independent salon owners, meaning that only one beautician or sunbed will be displayed on the calendar. Whether you're a self-employed hairstylist, nail technician, aesthetician, or tanning specialist, this package provides you with a simple, easy-to-manage scheduling system.

What’s Included?

For just £45 + VAT per month, our Solo package gives you access to all the essential tools you need, including:

All the Features of Our Standard Package

You’ll get all the incredible features from our Standard Package, ensuring that you never miss out on key functionalities.

Online Booking

No more back-and-forth messages to schedule appointments. Our online booking system allows your clients to book their treatments with ease, anytime, anywhere.

Online Payments with Stripe & Klarna

Give your clients the flexibility they need with secure online payment options through Stripe and Klarna. Whether they want to pay upfront or in instalments, you can cater to their needs effortlessly.

Integration with Signature Pad

Seamlessly integrate with a Signature Pad for added security and professionalism, making it easier to manage consultations and client agreements digitally.

Why Choose This Package?

As a solo or mobile salon owner, your time is precious. This package is designed to reduce admin work, enhance your customer experience, and help you grow your business without stress.

With an easy-to-use booking system and secure payment options, you can focus on what you do best—providing exceptional beauty and wellness services to your clients.

Get Started Today!

Ready to take your solo salon business to the next level? Sign up for our Solo Package today and enjoy the benefits of a fully streamlined salon management system!

Sign up for a free demonstration and two-week free trial either through our website or by calling 0113 350 8230 today!

Salon Tracker x

Setting up Gift Vouchers with Salon Tracker

Do you offer gift vouchers in your store and want to keep track of these on Salon Tracker? Then keep reading as this blog will run you through how you can set up Gift Vouchers as a product to purchase and how customers can redeem them in store!

First you will need to navigate to the products section where you can add in your product categories. 

To add the category click the '+' button.

Then type in your category e.g. Gift Vouchers

Then to add in your gift voucher pricing click on your new 'Gift Vouchers' category and select 'add' 

Here you can add in your gift voucher name by typing in the description 

e.g. £10 Gift Voucher

You can also add the pricing (£10)

and also how many of that voucher you have in stock. Make sure to tick the 'Monitor stock levels?' box 

And here you can type in the amount of stock. 

Then click save

You have now added in all your gift vouchers!

In order to set up the customers redeeming the gift vouchers you can now set up a category called 'Gift Vouchers REDEEM' 

Once you have created this category you can then add in your Gift Vouchers for redeeming. Similarly to adding in your gift voucher add in your description.

 e.g. £10 Gift Voucher REDEEM

This time set your price as -£10. It is important to set it to minus as this will deduct the amount! 

Again you can set the stock as the amount you have, so you can keep track of how many people have redeemed the vouchers!

Here you can see how the redeeming of vouchers applies!

I hope this blog has helped you understand how you can add in gift vouchers on Salon Tracker and given you guidance on how to use the products section to your benefit!

If you are new to Salon Tracker and interested in taking a further look at our software don't hesitate to give us a call on 0113 350 8230 or drop us an email on info@salontracker.co.uk

If you are already with us and interested in our stock management feature then please get in touch to get upgraded to our Professional or Enterprise package!

That's all for now!

Salon Tracker x

How to Prepare your Salon for the Busy Months

Now that Spring and Summer are approaching, this is when the busiest salon period starts. This applies to all salons, but especially tanning. Customers will be eager to get their holiday appointments booked in, so that they have their bouncy blowdrys, fresh lash extensions and build up that base tan before their Spring and Summer get-aways.

With this in mind, you should be preparing your salon for the busy months ahead. This blog will give you the tips and tricks needed to ensure you are ready for the holiday rush!

 

Tanning Tubes

If you are a tanning salon, a vital part of your preparation will be ensuring your sunbeds are retubed! At Salon Tracker, we recommend your sunbed tubes get replaced after 850 hours of usage. Retubing your sunbeds is an essential part of ensuring your customers have a deep, long-lasting tan, as the UV rays will be stronger.

You made need to warn customers to reduce their regular minutes by 3, as the first 100 hours of the new sunbed tubes will be more intense than usual.

 

Retail Stock

An essential preparation technique for every type of salon is re-stocking their retail products for the Spring and Summer! As customers will be coming in more regularly, they are more likely to purchase retail products along with their visits. This means your salon will need to be ordering in more retail products for this period.

If you are a tanning salon, we recommend purchasing your retail products from Bliss. They sell sunbed creams, sachets, tan shots, goggles and many more products!

We would also recommend them for stocking up on salon supplies such as sunbed sanitiser, hand towels, head rests, posters, sachet displays etc. for if you also need a restock of these supplies to prepare you for the busy period!

Bliss Direct Welcome to our World of Tanning - UV Lotions & More

 

Enterprise Package

Salon Tracker is an essential when it comes to busy periods in salons. Our Enterprise package is a great way for customers to be able to book in advance for appointments and sunbed slots, to receive their desired date and time without having to be added to a waiting list in busy periods.

Our Enterprise package also allows you to access reports, take-ins, bookings and customers remotely and can be accessed on any type of device, meaning that if you do not have time to run reports while in the salon, these can be run from anywhere at any time.

Our Enterprise package is £90/month + VAT, and has many more important features. Give us a call on 0113 350 8230 today to enquire about upgrading!

 

Marketing

Marketing is a useful tool to use during busy periods. Encouraging customers to book in advance will mean that they will be able to receive the desired date and time they prefer as if they try to walk in or book too late during a busy period, they may face disappointment.

If you are on our Enterprise package, marketing your online booking link on your social media pages is a great way to encourage customers to book in advance so they can get their appointments before it’s too late.

If you are on our Professional/Enterprise package, sending out marketing emails and SMS texts are great ways of reminding customers to get that appointment booked in that they have been thinking about. This can be done in the ‘Marketing’ section of Salon Tracker.

To purchase SMS credits or for help connecting your Mailchimp account to Salon Tracker, just give us a call on 0113 350 8230 and we will be happy to help!

 

All of these features are great ways to prepare your salon for the busy months coming!

Salon Tracker x

Valentines Day Marketing

Valentine’s day is just around the corner and for many people it’s the perfect day to spoil your loved ones. This blog will discuss how your salon can make the most of this day! There are three simple steps involved in making a success of this day: Planning, Marketing and Selling. So, keep reading to see how you can upsell your treatments and retail products this Valentine's Day.

Planning

Before you can go out and start advertising your deals and offers it’s important to determine which of your services and retail products are going to be most popular for V-day sales. To make your salon more appealing for those looking at treating a loved one, it’s a good idea to bundle a few treatments together and create a special ‘Valentine’s Day Package’. You could do a few different priced packages to appeal to a broader range of people, starting with a couple of services for a lower price and going up to a more premium price and including your more expensive services in these packages. The same can be done with your retail products by putting together a few different priced hampers. The key is to figure out which of your treatments will perform best, whether its massages, nails, facials etc.

Another great way to utilise Valentine’s Day is by selling gift vouchers, you could even get specific ones printed for Valentines day and give them a bit more of a personalised feel. Gift cards also often result in people spending more as they know they’re going to be getting say £20-£30 off, so it’s a win-win as a salon owner.

Gift hampers are also a great idea during this period! It's so quick and easy to create a bundle full of the products you sell in your salon (maybe even some that are not usually as popular to promote them) - you could even add in a gift voucher into this to make it an extra special gift!

Marketing

Once you’ve done all of your planning, it’s time to market it to your customers and target customers. As we all know by now, the main place you want to be showing off these deals is across your Social Media platforms, as this will not only help reach your current customers, but it will also help to reach potential new customers! Especially with Instagram and Facebook having an option for customers to share your posts, it will further help to reach a wider range of people. 

The best way to market your offer is by creating an eye-catching post to make sure it stands out amongst others when someone is scrolling through their feed. Canva is a great tool for this with loads of templates and images you can use! You can then use the same image across all of your social media platforms, and this will help to show consistency. Here’s an example of one that I quickly made by using a template, to show you how easy it is:

You also want to make sure that you make it obvious in your physical salon that there are going to be deals available, for example on your reception desk it would be a good idea to place the hampers in view, along with any gift vouchers.

If you are already a customer of Salon Tracker, then I’m sure you already know about our Marketing suite. If not, this is a great feature built in with Salon Tracker that enables you to send out an SMS message to all of your customers straight from one place. There are plenty of different filters that you can apply in order to target a specific range of customers. I have come up with a few examples of messages you could send out:

Example 1

“Hi <<forename>>

Don’t miss out on our V-Day deals! £45 for acrylic nails & a facial, £60 for a back massage, mani, pedi & facial! Call 0113 350 8230 to book”

Example 2

“Hi <<forename>>

Treat your loved one this Valentine’s Day at <<salonname>> for as little as £20! Call 0113 350 8230 to book before it’s too late” 

Example 3

“Give your partner the ultimate Valentine’s Day treat at <<salonname>> with our V-Day Special! Full Body Massage, Facial & Mani for just £45. Call 0113 350 8230 to book!”

SMS messages have a great open rate of around 98%, so it’s a great way to directly market your customers. By using both the SMS marketing suite and the use of social media, you are massively increasing your chances of having a successful number of sales.

Selling

After all of your planning and preparation I’m sure it will all pay off when it comes to the day. As Valentine’s Day falls on a Friday this time, it makes it an even better opportunity to make the most of it, as you can extend the offers and deals to run until the end of Sunday and ensure that your calendar is fully booked!

I hope these tips will help you have a successful Valentine’s Day weekend in your salon! If you are interested in taking a look at the marketing suite on a free demo and trial then don’t hesitate to contact our team by either emailing info@salontracker.co.uk or calling on 0113 350 8230 and someone will be happy to help. 

Salon Tracker x