As a salon owner, Facebook is the perfect platform and tool to promote your salon, its ideal to stay connected with your clients, as well as enabling you to reach out to new customers. Setting up your salon Facebook page is just step one of successfully promoting your business, the key thing is to stay consistent with your posting. You don’t want to go too long without updating your clients, but you also don’t want to post too much that those following your page become annoyed with your spam, it’s all about finding the perfect balance.
A great feature on Facebook is the scheduling tool, this is perfect for getting ahead and ensuring that you aren’t forgetting to post, and you can plan for things such as offers or days you may be closed. When posting, you want to think about when your clients are likely to be on Facebook and scrolling through their homepage, early mornings, lunchtime and evenings are often the best with the typical 9-5 working schedule.
Sprout social found that the best day to post is Wednesday, and looking at the engagement it their research suggests that late morning/early afternoon will result in the highest engagement. However, its always best to base it on your followers, maybe try out a few different times and see which performs best. You also have the insights feature on Facebook, allowing you to view the performance of your posts, on all posts you can see the number of users it has reached and how many users have engaged with the post. Again, this is perfect to track how well your posts are doing, allowing you to improve certain types of posts if you notice the statistics are lower in comparison to others.
Despite being a newer feature, Facebook Stories are also a great tool, as they will always show at the very top of the customers Facebook home page. This not only means that they’re more likely to see your salon name popping up, but it’s also great for posting opening times, any booking openings from cancellations and any limited time deals as the stories will only remain posted for 24 hours.
The next thing you want to focus on is the content you post, you want this to be unique and different from your competitors, this will make your posts more eye-catching, hopefully resulting in new and existing customers clicking through to your page. There are plenty of great pages that you can create posts on, such are Pixlr (https://pixlr.com/) and Adobe Spark (https://spark.adobe.com/sp/). Adobe Spark has hundreds of templates that you can redesign to be more suited to your salon.
Instagram has become another great platform to grow your salon business on, making it the perfect platform to not only post before and after images, but also fun and relatable content for new and existing customers to enjoy. With it being owned by Facebook, there are a lot of similarities that can be found, making it easy to switch between the two and keep users up to date across both platforms.
Similar to Facebook, and maybe they work even better, is Instagram Stories! Again, these only last for 24 hours, so they’re great to post the any daily updates on appointments, offers and even resharing posts of your customers that have tagged you. Stories can also be shared between users, giving the opportunity for one of your followers to easily spread word of your salon by sharing a post to their friend(s).
Unfortunately, Instagram doesn’t have a built-in feature to schedule posts, like Facebook does, however there is a great third-party alternative. The app ‘Later’ (https://later.com/) links straight to your Instagram page, allowing you to schedule posts for weeks and months in advance. This is a great tool to use during a quiet period, in order to ensure that you are ahead on your posts before you’re too busy and don’t have the time to do it. If you wanted to schedule all of your social media platforms in one place, Later enables you to do so, this may make it easier that having the separate scheduling on Facebook, as you won’t need to keep switching in and out of apps whilst planning your posts.
To grow your page to a bigger audience, hashtags are the ideal method, as this helps non-followers find your page and images, the more hashtags you use, the more users will see your post. It’s important that the hashtags relate to the image and to your salon, using local based hashtags is also a great idea as this will result in people in close proximity to the salon viewing and finding your page. If you don’t want to include hashtags in the caption of the image, you can always add them into the comments after you have posted. It’s also key not to use the exact same hashtags in every image, these should be changed and tweaked depending on the image you are posting in order to reach the best target audience.
Finally…a theme! Although not super important, it does always look nice for customers viewing your page. It may be best to stick with the colours that can be found within your salon, then everything is seamless both in the salon and across your social media platforms.
Hopefully these tips have been helpful for you, in order to maximise your social media presence! If you are wanting to take a look at our Salon Tracker softwae, we do offer a free demo and 2 week trial, so don’t hesitate to contact us to get booked in! You can call us on 0113 3508230 or catch us via email at info@salontracker.co.uk.
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