Before we get into the blog, just for any our customers that aren’t already aware, we have frozen all payments for your software subscription. We are wishing you all the best during this time and look forward to speaking with you in the near future.As I’m sure is the case for many of you right now, times are very tough and there’s a lot of unknown and panic surrounding what’s going to happen in the coming weeks. Sadly, no one really knows the full extent of what will happen, so today I’m going to try a highlight a few positive areas and ways in which you can stay on top of your salon jobs and marketing during this time.
Keep in touch with your customers
Now more than ever will your customers be using their phones and browsing the internet, presenting you with the perfect opportunity to ensure that you remain stuck in their minds until you reopen. Now obviously, when everything is back to normal you will expect to have a huge rush from your regular customers, having gone weeks or months without a treatment, and this is going to be great for your business to reintroduce itself. However, you also need to be trying to target new customers during this time, in order to keep a strong and steady cash flow when you do reopen. If you don’t maintain regular contact with your customers, and this can just be done via social media on Facebook and Instagram, it could result in a number of your customers going and trying a different salon, which could result in you losing out on hundreds and thousands of revenue. All it requires is just to post maybe 2/3 times a week just checking in on your clients and it will allow you to stay present in their minds.
Use social media marketing
Now that you do have more time, it means you can spend time on organising a schedule for your marketing posts, this can range from images that have been taken of clients’ treatments in the salon, a relatable quotes, videos…anything. I’ve actually seen a few salons I follow myself on Instagram doing quizzes to keep their clients engaged! I’ve seen some salons offer prizes and some just doing it for fun, obviously whenever there’s some sort of reward up for grabs its going to catch the attention of someone more. So it might be a good idea to start off with one including a few prizes and then you can keep switching between the two, this doesn’t need to be done too often but I’d say at least once a week and try do them on the same day and time every week so people begin to catch on and remember to join in more often. By including prizes for a treatment at your salon, it will help to bring in new customers which will hopefully continue returning once they’ve had a treatment!Send out a survey to your customers
Another great way to keep your customers engaged with your salon, whilst being able to find out from them what improvements they would like to see, is by sending out a short survey somewhere between 5-10 questions. This is a great way not only to find out things like which treatment customers like the most, but also allows you to see if there’s any treatments that clients would like you to introduce in the future. The best way to go about it I would say is to use SurveyMonkey.com to initially create your survey, and then you can just post the link on your social media pages asking if customers wouldn’t mind spending a few minutes of their time to fill it out for you. I mean, time is all that a lot of people have at the minute, so you should be able to get quite a few responses from this. Although it’s important to get it sent out to the customers, it’s then what you actually do with the information and data you’ve received. So, you might want to spend some time analysing the information and then putting a plan into place about how you go about meeting any requests or changes customers have asked for. Once you have a plan in place, you may then want to use social media again to tell your clients about the plans you have made. For example, if the survey results showed that a lot of customers wanted you to introduce a new treatment, you can post to tell them that it’s something you’ll be introducing when you’re back open. This will help to again build engagement and also get clients excited for when you do reopen, meaning that they are more likely to book. It could also encourage others to that haven’t visited your salon before to make an appointment, as they may be interested in trying out your new treatment.
Keep your employees in the loop
It’s also super important to keep your employees in the loop and to stay in contact with them. If you haven’t already it would be great to make a group chat so you can all stay in contact and check up on each other, and it also makes it easier to update everyone on any news regarding the salon as everyone is in one place. It’s also great if you can encourage staff, and even regular customers or family and friends to share are key marketing posts or updates regarding your salon to give a better chance of reaching your client base.
Use this time to train on Salon Tracker
As I mentioned we are still open for business, all working from home but we’re still able to help you out if you do have any questions. If you are interested in trialling our salon management software during this time, you do get a free 2-week trial and free training which can all be done online and over the phone. If you would like to get booked in for this then you can email us at on info@salontracker.co.uk or alternatively you can call on 0113 350 8230 and we will be happy to arrange that with you.
We are wishing all salon owners the best during this time.
Salon Tracker x
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