Using Reports To Help Grow Your Salon Business

For those of you that already have Salon Tracker, I’m sure you already know about our amazing reports suite. We have plenty of different reports on the software, from the more basic cashing up report to the more complex reports like sales summary by category, there’s one for everything. Although you might already use the reports to get the figures and information you want, you might not be using them to your full advantage, and that’s where I step in. 

Sales by Hour

Once you’ve had the software for a few months, the reports will be able to give you a more accurate overview. The Sales by Hour is a great report, as it lets you see your peak hours when you’re super busy, and then the quieter periods where business is a little bit slower. From this you could then look to introduce a Happy Hour scheme, as this will help to improve business and revenue during these quieter periods. I mean you might as well give it a try and see if there’s any difference!

Sales by Day

This one is very similar to the sales by hour report, but it’s going to show you a bar chart of your sales by day. This is another great one, as it will give you an overall view of your best-selling days or your not so good days. This is a great one to pair with the Sales by Hour report if you are thinking of introducing a Happy Hour scheme, as you might want to look at only applying it on specific days. For example, if we look at the Sales by Day chart you can see that Sunday is the worst performer, however in most cases salons are open for limited hours on Sundays, so I am going to ignore this and look at the next lowest. Both Monday and Wednesday are showing similar figures, if we then look back to the sales by hour chart, it might be a good idea to introduce the Happy Hour on Monday and Wednesday only, between 12pm and 2pm. You can even set it up on Salon Tracker to only give discounts within a certain time period, which is great as it means that staff don’t need to remember to put the discount on themselves when putting sales through as everything is auto!

 

Retail Sales by Number Sold

This is a great report if you are wanting to focus on your retail sales, as it will list your best and worst selling items. This is great as it means that you can narrow down your stock to be the ones that you know your customers like, this will reduce your overall costs as you won’t be buying as many products. It also gives you more ability to try out new and different products, as you will have more budget to spend. By using this report, you could also look at increasing your prices on your best- selling products, as customers will still be likely to buy them even if the price is slightly higher. This doesn’t have to be anything ridiculous; it can just be a 50p or £1 increase.

Booking by Numbers Confirmed

This is another great report if you are wanting to look at your services in more detail, to see which services are performing well. As you can see on the report you will get a break down of your best to work selling service. This again is very similar to the retail sales by number sold, as you can see which services aren’t worth selling, and again which ones are your most popular so you can look to increase the price.

Hopefully this has helped you to understand how the reports suite in Salon Tracker can help you improve your business and grow your sales! If you aren’t already a customer of Salon Tracker and would be interested in taking a look at the software you can register for your free demo and trial here www.salontracker.co.uk/freetrial.aspx or alternatively you can call us on 0113 350 8230 and someone will be happy to help.

Don’t forget we are exhibiting at this year’s Professional Beauty London! Don’t hesitate to drop by our stand (S35), you can meet the team and have a live demonstration of the software. We look forward to seeing everyone there!

Salon Tracker x

February’s feature of the month – Siteview app

If you already have our software, you’ll know about our especially helpful feature – Siteview. Siteview is an online platform that allows you and your staff to log in from anywhere on their mobile, tablet or laptop and see what bookings they have in for future periods, run reports, charts and a dashboard featuring useful information. Obviously with user permissions you can decide who sees what and limit their view but for the owner of the business, it is the perfect solution to being able to access the software from home giving you that peace of mind that you needed on your last break away from the Salon. 

Well now our Siteview is a downloadable app on the Apple App Store and on Google Play for Android! Now you can experience the ease of checking on the Salon without having to navigate through the safari and weblink first. Instead you can simply click on the app and have all your figures and bookings directly Infront of you! Perfect for you busy on-the-go Salon owners! 

To download the app, simply search ‘salon tracker’ in the search box. It is completely free to download and all you need to input once it’s downloaded is your ‘Account Name’ which will be the name of the Salon with no spaces or capitals (you will only need to input this once) and your username and password… then you’re on!

If you do get stuck with this at all just give a member of the team a call on 0113 350 8230 and we'll be happy to give you a free training session on this!

If you don't currently have Salon Tracker but sound intrigued by this, then feel free to enquire at https://www.salontracker.co.uk/FreeTrial.aspx and a member of the team will be in touch as soon as possible!

We hope you love the App as much as we do!

Salon Tracker x

How Salon Tracker Can Help Your Hair Salon!

Here at Salon Tracker we are dedicated to ensuring we can help you run your salon in the most efficient and stress-free way possible. For this week’s blog we decided to put together a list of our most popular and helpful features that our hair salon customers seem to love!

Text Reminders

SMS text appointments are one of our most popular features for all types of salons, not just our hair clients. This feature allows you to choose a time period of one or two days before one of your customers appointments for the software to send out an automatic text reminder, without you having to think about it at all! The message will contain information about the customers booking and who their stylist is. This is also a one-way messaging system so you won’t need to worry about customers constantly texting you back.

Groups

Groups are another, really useful, quite hidden feature. This feature will allow you to only make certain services available to each staff member. For example, if you have staff members with different abilities or different pricing plans, we can help you create each individual staff member their own services group which will mean that only certain stylists and therapists will be able to book in certain services. This works especially well in salons with self employed staff or staff of different abilities, like apprentices!

My Reports

Another feature which is great for salons with self employed staff or even just staff who like to keep a track of their own profit on bookings and retail sales is our ‘my reports’. These reports will allow each individual staff member and stylist to be able to see reports such as booking and retail sales just for themselves. This is great for security and privacy reasons as staff members will only be able to view their own takings, not everyone else’s.

Stock Management

The selling of retail products is a large part of many different hair salons total income. We have incorporated many different small features in order to help your salon manage stock in the easiest way possible. One feature we provide is a stock control, this helps you keep track of how many of each retail product you have in and makes it clear when you’re running low on certain products. This will help ensure that you never run out of anything! We also offer a stock ordering feature which allows you to order and accept stock through your salon tracker. For more information on this feature go check out our October feature of the month blog > https://bit.ly/2S81IS9

Split Booking

The split booking feature is also another that we created with hair salons in mind. This allows you to create a booking and then split them into two halves. This feature is good for things such as colours and highlights as it will allow you to split up someone’s appointment for a development time that works best for you. It will also mean you can fit in other appointments in between the colour and finish, therefore making the most of your time!

Site View

For many hairdressers, having client’s message them for appointments out of salon time is a frequent occurrence. Our site view feature allows you to view your calendars from a tablet, phone or computer so you can check your availability even when you’re not in the salon. You can also view reports on this such as cashing up and the day end report! Salon Tracker site view is now available to download on the app store as well as online! Come back for next weeks blog to learn even more about our site view app.

Commission

Like we said before, we know retail sales are a large part of some hair salons income. In order to push staff to drive sales many salons use commission as an incentive. On salon tracker we have developed a feature which allows you to set up what commission (if any) you want staff members to get on certain retail and booking items. You can set different commissions for different staff members and also different commission rates for different products. You can then run our ‘Commission By Staff’ or ‘Commission Summary’ report to see how much each staff member has earnt, this will mean you no longer have to sit for hours before each payday to see how much each individual staff member has earnt.

If you would like any information on any of these features or you would like to get booked in for your FREE demo and 2 week trial give us a call on 0113 350 8230 or email info@salontracker.co.uk.

Salon Tracker x

How Salon Tracker Specialises in Multi-Site Business Management

Do you own more than one salon? Did you know that you can control all your salons from one main headquarters with Salon Tracker software! As we specialise in the management of multisite salon businesses, there are lots of specific built-in features designed to suit multiple salon environments.

From organising your customer data, where services & tanning courses can be shared across multiple sites, to systemising your stock ordering; our software improves the day to day running of larger salon branches. So, here’s a few simple benefits that Salon Tracker provides to help the overall running of this type of business:

HQ/Marketing from Head Office

In larger organisations, normally there are lots of different departments involved in the overall running of the business. Especially when the salons are based in several locations spread across the UK, it can be hard in these situations for the company owners to be able to oversee productivity at each separate site. With the Salon Tracker HQ, this makes the running of this so much easier; whether it be the Salon Owners, Directors or Area Mangers, they can all have access to one main system that allows control of each location from one main machine. Marketing can also be segmented based on salon location, age of customer, gender etc; and SMS campaigns can be sent straight from the HQ itself. You can then generate reports following sending these campaigns out in order to reflect on how effective these have been based on their message/promotion.

Siteview

This is very similar to the HQ feature in terms of it can be accessed away from the salon location itself, the difference in this however is that this is permission protected, based on user level. Therefore, for staff members, owners might just want them to only have the ability to see their own booking calendars, whereas for salon owners they can see similar reporting and tracking information to that on their HQ, but this time from their smart phone or tablet. A great way to stay in control of business whilst on the move, from anywhere, 24/7!

Sharing Product/Customer Data

Whether your business wants to link all site data, have pricing per area (so this could be services based on geographical location/county) or whether sites are all separate – Salon Tracker enables salons to have the ability to link all customers so that they can use their services at any of your salon locations. Similarly, to the way that a lot of commercial gyms are now set up, where users can go in to any gym location via a pin. This is similar with Salon Tracker, where clients can activate their details at each site using their fingerprint, which is especially useful in the tanning industry due to age restriction.

Reporting

Salon Tracker has individual reporting for every salon, in which there are annual charts that are also generated per site. We have integrated with Microsoft’s power BI software, where charts and heat maps are generated to provide information based on location, average client information, bestselling services and so on. This information is much easier to visualise within Power BI and so this can be used to really focus on data in a certain area, making analysing and comparing of those figures & KPI’s much easier.

Clock in and out

Using Salon Tracker’s fingerprint technology, sites can also track staff shift times by prompting clock in and out for all staff. A great way to keep track of punctuality and also salon security; as fingerprint recognition means that staff can’t then sign colleagues in to cover for them if they are running late, where this may have been possible with password sharing or staff barcodes.

The HQ is available as part of Salon Tracker’s Enterprise package. You can trial Salon Tracker for a fortnight free of charge by simply filling out the enquiry form at https://www.salontracker.co.uk/FreeTrial.aspx

Alternatively contact our sales team on 0113 350 8230 or info@salontracker.co.uk.

Salon Tracker will be exhibiting at Professional Beauty London across 29th-30th March! You can visit us on stand S35 where we will be giving live demos of our software and new features across the 2-day event. Keep an eye out on our news page and social media feeds for a link to FREE tickets for the show to be released soon!


We look forward to meeting you there!

Salon Tracker x