Bank Holiday & Easter Marketing

Well aren’t we a lucky lot, 3 Bank Holidays coming up, weeks apart from each other! Easter is really late this year, but sometimes that’s a good thing for salons, as it’s further in to the Spring months and so you can really push your new season products. You always have the footfall in Spring/Summer anyway, and with all of these Bank Hols thrown in, it’s an extra Marketing freebie for you to use to your advantage.

There’s lots of ways that you can advertise and also run some mini salon-events/promotions around Easter and Spring Bank. Plus, over the past few years through our research and speaking to people, we’ve heard that it’s not always about Easter eggs, people actually apparently now get Easter gifts - bonus for your salon’s retail sales! But also, a great time to introduce friends and family events, as we all know the Sunday’s of any Bank Holiday are prime-time for going out! You could create pamper packages for the girls and grooming kits for the guys, or couples’ sunbeds (depending on what type of salon you are) – but you get the idea.

This may also be a good time to offer parent/child treatments. As most Mums/Dads take their kids to get their school-holiday haircut over the Easter term. So, if you bundle this in as a family package, this is often a good time to put services like this together, as a lot of parents will be off work during the Spring holidays with their little ones so will really appreciate offers like these.

Holiday treatments are also a great thing to advertise from April, as in the middle of the two May Bank-holidays, you have another school half-term break and so lots of families will use this time to go away. If you start advertising your slots for holiday services now, this should prompt anyone going away during that time to make a booking with you.

So, what different ways can you use these marketing messages to get the word across?

Social posting. And make sure you use photos. It’s like the saying ‘a picture paints a thousand words’ plus our minds process a store images much easier than words – so the more visual a post is the better!

Make sure however to post an image that is relevant to the message that you are discussing, so if it is for holiday packages, post something relatable such as a beach scene or a summer cocktail, as this is the part of the post that will really catch the eye of your potential clients. If it’s for Easter, post an image reflecting that, and so on! It is the attention of the visitors to your social media page that you first of all have to attract. Visitors then read the message that you have wrote alongside the image, to ensure your latest offers and promotions are heard.

Here’s a couple of messages to get you started with your social media marketing:

“Triple Bank Holiday! Appointment slots are booking up fast, so to secure your treatment to make sure you’re feeling-fresh this Spring, call <salon no> to book today!”

“Easter Weekend is fast approaching! Got a little Easter gift to buy? We’re offering <x amount> off our <product/bundle> until <date>. Check out our latest gifts here”

Another way to reach your clients quickly and easily is through SMS marketing. Text messaging is one the fastest and most direct ways to reach your clients and so it is key to get this marketing channel right. You can also include links in SMS messages, in which if your client is opening this on a smart phone it will then take them directly to your webpage or app.

A few examples could be:

Hi <<Forename>>

Easter Treats! We’re offering <x amount> off all of our fantastic products this weekend only! Hurry while stocks last!

<<CompanyName>> <<CompanyTel>>


Hi <<Forename>>

Bank Holiday Bonanza! It’s <%off> all of our courses and treatments until <date> Don’t miss out! Head to <weblink> to view our latest deals!

<<CompanyName>> <<CompanyTel>>


You can also look at using email, as another option to market directly to clients. Email doesn’t have as high of an open rate as text-messaging, however if you promote say a ‘salon newsletter’ or maybe ‘enter a competition’ if clients sign up to receive your emails, then this will prompt them to check their mails from you! Email after all is a cheaper way to market than SMS, and you could use an online provider such as ‘Mailchimp’ to make your emails more visual. Plus, they also provide reports on open and click through rate to the links you embed in your emails, giving you further insight in to which clients are regularly viewing your content.


Hope this has given you a bit of something to think about, and make sure to start planning your Easter offers and be thinking about your Bank Hol as soon as possible! As Easter is only a couple of weeks away and so you need to utilise these upcoming weeks to advertise your promotions.

However, if you need a bit of inspiration for your marketing ideas, our team are always on hand to help you create some campaigns. We’re free Monday to Fri 9-5, so give us a call on 0113 350 8230 if you want some extra tips!


Look forward to hearing from you. 

Salon Tracker x