Happy Holidays!

Another year over! I think this has to have been one of the fastest years for us, I mean I know we say this every year but this one in particular seems to have flown by! For us here at Salon Tracker, we’ve had a jam-packed year; we’ve done 2 shows, expanded our team with 3 new staff members and also brought lots of new useful features to the software along the way (which some of you may be taking advantage of already).

To mention a few feature requests that we have introduced- we have brought to you our upgraded tanning waiting list, improved touchscreen display, a brand-new Salon Tracker colour theme and we made a few tweaks to our calendars too - to make life easier for those of you who have lots of different types of service categories!

We’ve also had the privilege of meeting quite a lot of you this year at the shows and we’re actually going to add an extra event to our usual appearances next year; calling all you guys who have salons in the Midlands, we will be exhibiting at Beauty UK next May! This is our first ever Beauty UK show so we’re really excited to see how this goes for us and to be able to be closer to some of you who may usually travel to Manchester or London to see us. We thought we’d spread ourselves a bit more evenly across the country next year! We’ll then also be exhibiting at PB London in Feb and Manchester PB North in October, where the event space is actually changing for PB North to Event City this time round, rather than the usual Manchester Central, so we’re excited to see what the new venue holds too!

So, we’re really looking forward to seeing what 2019 brings for us and can’t wait to continue to help you to improve your salons. We’re working on even more new developments, including an enhanced Salon-Assist where clients can check in and sign for disclaimers using a tablet! This is all coming very soon, so be sure to keep an eye on our news page for more info. And for those of you that are thinking of visiting us at PB London in Feb, keep posted in your inbox for our direct invite and for all of our product updates! But before that, we hope you have a good last few busy days in the salon and make lots of Christmas retail sales from your Winter stock! From everyone here at Salon Tracker, we all wish you a very Merry Christmas and a Happy New Year, and we’ll speak to you in 2019!

Best Wishes,

Salon Tracker x

Salon Tracker's Last Minute Christmas Present Ideas!

Less than a week to go! Can you believe it?

Here at Salon Tracker we know all about that last-minute dash we all go through to ensure we have everything ready for the big day. And so to help, we have decided to compile a list of our best last-minute present ideas!

Candles

Scented candles are a great present idea because of the fact that there is a range of scents and style of candle that you could specifically choose to fit the personality of the person who you’re buying it for.  Yankee Candle have over 200 different scents so there will be no one you can’t find the perfect scent for.  Also, if you order in time you can now get them personalised for that extra touch.

Flasks

Colourful and cute flasks are also another great idea for a Christmas present. They’re extremely useful, especially in England when it’s always cold, to keep your drink (and hands!) nice and warm through the winter. They’re also reusable meaning you’re helping the environment and saving them money as they can make all their hot drinks at home rather then buying them when they’re out.  Primark and New Look have many different designs like this one here!

Face Masks

We all know at this time of year that we tend to over-indulge on the Christmas food and fizz! And this can really take its toll on our skin. So, another great stocking filler to add to the list is Face masks! There are so many different types on the market, ranging from the anatomical range that start at just £1.50 a sachet, great to give to people who spend a lot of time travelling around. Or you’ve got the Body Shop pots that are great to have on the bathroom shelf for whenever you need to beat those blemishes!

Coin Purse

Christmas time is party-time and we all take smaller bags on our festive outings, so why not treat someone to a sparkly new coin purse, or mini card wallet for the guys?  This is the perfect present for someone who wants to condense their night-out accessories! Depending on the style you want to go for you can pick these up from so many stores on the high-street, or even get a personalized one online at sites like https://www.notonthehighstreet.com   . And don’t forget to put a coin in before you wrap it for good luck!

Photo Frames

Photo frames are always a great present idea, and these photo walls make for a great creative present! We’ve found one on Amazon for just £19.99 (https://www.amazon.co.uk/Rumcent-Panel-Display-Organizer-Organizer-Rose/dp/B078PGSSP8/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1545214920&sr=1-1&keywords=Rumcent+Mesh+Grid+Panel ), and it’s even on Prime so if you need anything last minute this is a great idea. You can clip photos, artwork, you could even push the boat out and buy an extra shelf, so you can place items on it as well. It could even be used to organise your things as well, like your keys and mail, so it can be a multipurpose present.

Perfume

Tiffany & Co. Eau De Parfum is one of my favourites. This perfume is the perfect gift if you’re wanting to splash the cash a little on a loved one this Christmas. This perfume is well worth the money as you can smell it on your clothes for days after and only requires a couple of squirts for the smell to linger all day. The smell is a very pleasant musky/ floral scent and receives 5/5 stars on most review pages I have looked on as well as me being able to vouch for it myself. You can buy this fragrance from most department stores such as Debenhams, House of Fraser and John Lewis but if you’re wanting to order one now… go to https://www.johnlewis.com/tiffany-co-eau-de-parfum/p3330859?size=50ml to order from John Lewis!

We hope these last minute gifts help you with your Christmas shopping rush!

We hope you have a lovely Christmas and a Happy New Year!

Love,  Salon Tracker x

Feature of The Month - New Years Marketing

Now we all know that January tends to be a slower month for most salons, with people having just spent like crazy in December it tends to be that everyone wants to save and not spend money on themselves. So, given that, we’ve come up with some SMS marketing campaigns that you can send out to make sure that your January isn’t too dry.

Example 1

“Hi <<forename>>, why not treat yourself this Jan with a hair treatment, we’ve got 30% off all treatments when you book before the 31^st! <<companynumber>>

Example 2

“Hi <<forename>>, book in for a nail treatment at <<companyname>> before the end of January to receive a £10 voucher! T&Cs Apply”

Example 3

“Hi <<forename>>, as well all know January can be quite a slow month, so why not pamper yourself & book in at <<companyname>> to receive a free back massage”

If you aren’t a Salon Tracker customer, then you might not be aware of one of the great features available on both our professional and enterprise packages. In the reports section you are able to see which days are your best/worst in terms of income and which hours your best/worst are, you can then use this to determine the best time to put your offers on. You can then use the marketing section to send out your campaign to your customers, heres some examples below:

Example 4

“Hi <<forename>>, visit <<companyname>> between 1pm-4pm Monday-Friday to receive 50% off all single minutes and courses in January!”

Example 5

“Hi <<forename>>, feel like pampering yourself after the Christmas madness? Book an appointment before 31/1 between 9am and 12pm to receive a free facial!”

For those of you that use our Salon Tracker system, you might be aware of our marketing suite, this is available in our professional and enterprise packages. With this feature you can send out marketing campaigns to all your customers or just a select few, e.g. customers that have visited the salon in the last 3 months. This is a great way to make sure that your customers know about any offers that you are currently doing or planning to do in the future, and with it going directly to their mobile it means that most of your customers will read the message.

If you would like to test out this feature, we offer a demo and free 2 week trial of our software where we will give you 50 free SMS credits which you can use and test whilst on trial. You can call 0113 350 8230 or you can email us at info@salontracker.co.uk to get booked in! We hope that these few examples will be of use to you, or at least help to spark your imagination for any offers that you could do heading into the new year!

Salon Tracker x

Utilising your xmas profit for New Year budgets

I think we’d all agree that January is the longest month of every year. It’s cold, we’re all running low on funds and the one thing we’ve been looking forward to all year is over -(Christmas). So how about we make your January a little more exciting this year and give you a rundown of how you can take a little of Decembers joy with you into dull January!

I’m sure you’re all aware that December is booming with appointment after appointment meaning your revenue is more than likely double your average month! Yet once all the festivities are out of the way and everyone sinks back into reality it might almost appear like a ghostl town in the Salon. Well I’m about to tell you how you can turn that around by investing the extra profit from the run up to Christmas in all the right ways.

Send a simple Happy New Year text to all your clients!

Show your customers some love with a text on New Years day, not only will this bring a smile to their face but also remind them of your Salon and push them to book in. A little offer wouldn’t harm either, whether it be a small or big one!

Nothing beats a bargain to cure the January blues

The good news is that from all the extra profit made in December, you have room to give or take a little bit in January. Hold some offers that will draw your current clients and new clients in to keep you and your staff busy in the quiet couple of months. For example 30% off any retail product on the day of appointment.

Spread some festive cheer

For everyone that visits in December and spends over £30 for example, give them a voucher with their receipt for something like 10% off in January to keep them coming in. You might not be getting your maximum profit here but you’re going to need all the appointments you can get in January! Plus, what you earned in December can account for this.

Invest it

Is your Salon looking tired and dull? The New Year is the perfect opportunity to fix that! Treat your Salon to a makeover, have something to show for the profit you made over xmas. It’ll be much more rewarding when you have something to show for all the hard work you and your staff put in over the festive period.

Give your staff that well-deserved promotion

Have some staff that you really appreciate and feel they deserve a promotion? The new year is a perfect opportunity to give them that. Even if it’s just a little one, a promotion is a massive motivator for your staff which will increase the quality of their work and their loyalty to you!

And that’s how you can make the most out of your Festive profits this year… spend wisely!

Have a lovely Christmas and a very happy new year!

Salon Tracker x