Online Visibility – Let’s get social! Do you have an active company website and social media page? In this day and age, everything is technological and so if your business isn’t active online, this can be detrimental to your sales. Facebook has vastly become a popular ‘check-point’ for people to identify a business. Where in the past this may have been through your Google listing, or just through word of mouth, nowadays people go to social media pages to look at your businesses recent activity, to determine whether they’d like to purchase/buy a treatment from you. It’s crucial that you regularly update your social networks, to ensure that clients can see that you are current and that you constantly communicate with your followers, as this can help to prove a good business reputation.
Email marketing. Do you have all of your clients’ emails at the moment? Email marketing is such a quick and easy way to market to clients in bulk, or to get a message across speedily! There are also lots of email providers that provide analytics about the open and click through rate of your campaigns, one that I like to recommend is Mailchimp, as it is also so user-friendly you’ll soon get the hang of it. According to Wordstream, ‘email is one of the greatest drivers of customer retention’, in which this is a great stat to go by when thinking about sending regular e-newsletters or product news.
SMS marketing. Similarly, to email, SMS marketing is another direct way to reach customers, and quickly too. When we’ve had a scout about looking in to text marketing, we found that a lot of sites, including Instagiv, state that ‘32% of consumers respond to promotional SMS messages’. This is a very high stat, meaning that over a quarter of your client base are likely to react to any marketing messages you send to them by text. Our software actually has its own SMS marketing suite built-in, to make text marketing campaigns simple and easy to create. We also have our own search filters included in the tool so that you can easily identify and pull out certain customers dependent on the sort of campaign you wish to send. For example, if you want to select your best spending customers, no problem, as with 2 clicks you can have the entire list ready to send a text message to, using our software! Keep your eyes peeled later in the blog as we’ll give a couple of SMS examples to get your started.
So, now that we’ve established a few marketing channels that you can use, let’s take a look at some of the events to look out for this Spring, that you can take advantage of for company advertising and let’s put some of our marketing techniques to practice!
First off, Mayday. Only 4 weeks away and a great opportunity to get some Spring promo ideas together, to get your salon footfall increasing! Closely followed by Spring Bank on the 28th May, 2 Bank holiday opportunities in one month! A good idea to get you started is to do a little bit of research in to the current hair & beauty trends, to identify what the up and coming styles are going to be this Spring/ Summer – and then advertise these to your fellow clients across social media. For example, it could be ‘Get your golden Balayage Bank Holiday Ready with <your salon name>’, then perhaps even bundle a little offer in with this, such as ‘Book before end of April to receive <X % off your chosen product>’. Obviously, there are lots of techniques that you can use social media for, whether this be running a Bank Holiday competition, or even a salon selfie contest for your clients to part-take in after a treatment.
Wedding season. From the beginning of May right up until the end of September, especially if you’re a Hair and Beauty salon, you are likely to see an increase in bridal party bookings. So why not advertise that your salon is doing this now and get ahead of your competition. I mean, the chances are the majority of your direct competitors are also going to be offering wedding packages, so what can you do differently to attract clients to choose yours? What about a free complimentary bottle of Prosecco for the bridal group whilst they have their treatments done? Or even collaborate with another local business if this is possible (such as a café or a local bistro) and see if your clients can receive a little % off voucher for food or drinks if they book a wedding package with your salon? A good promotional technique for both your business and theirs!
Dance school packages. A lot of local dance institutes require salon professionals to attend their shows for hair & makeup prep. During Spring and over Bank Holidays, some dance groups may put on shows, whether this be at theatres or even at school galas. This could be a brilliant opportunity for your salon to get some business and to also improve your brand awareness. Your work will be seen by the audience of these dance shows and if you shout loudly about your salon, perhaps even paying a small amount to sponsor the dance college itself, this provides you with even further publicity. Meaning that you can hope for improved recognition for your salon and hopefully the audiences of these shows could be a large volume of potential customers for the future! A little something to think about this Spring.
School and College Proms. We may be a little early here, however lots of students start their dress and suit shopping around this time and so why not advertise early to ensure that they book your salon for their treatments too. Advertise your prom packages on social media, flyers at schools and colleges and even via email/SMS to your current client base to ensure that your salon is full this June!
You’ve then got your all-round seasonal marketing in general, and we mentioned SMS marketing earlier and how our software has a built-in marketing suite with texting tools. Therefore, below are a few little Spring-examples to get you started off;
Hi <<Forename>>
PAYDAY & MAYDAY! Why not book your appointment early to secure your payday treat and bank holiday slot! Book an appointment with us before 30th April to receive 10% off!
<<CompanyName>> <<CompanyTel>> T&Cs Apply
Hi <<Forename>>
Stepping in to Spring! To celebrate the start of the season we are offering a FREE complimentary gift with every appointment booked in April!
<<CompanyName>> <<CompanyTel>> T&Cs Apply
Hi <<Forename>>
Get your Trendy Golden Balayage or Fresh Highlights with <your salon> this Spring! Appointments are booking up so don’t miss out! Call up to secure your slot today.
<<CompanyName>> <<CompanyTel>> T&Cs Apply
We hope we’ve inspired you and given you a few little things to think about for your marketing this Spring. With these few fresh ideas, by putting these in to practice your salon should see a seasonal boost, setting you up nicely for the rest of the year. And if you want a little bit of extra advice, no problem, our marketing and sales team are always on hand Mon-Fri to help you every step of the way – just give our team a call on 0113 350 8230! We look forward to hearing from you.
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