Salon Tracker Feature of the Month: Online Booking

This month we're talking about why it is important to offer online booking and how Salon Tracker can help you get the best out of your software with our online features. Did you know that there are countless reasons that offering online booking is not just important - but rather a must when it comes moving forward with customers? 

"Research has shown that 70% of Facebook users interacting with Facebook daily and the average Smartphone user picking up their phone about 1,500 times a week". That is this crazy but I have to say I am definitely guilty of this. 

Moving with the time also means being up to date with what the internet has to offer. 

There are many advantages for your salon why online booking is profitable. It is a much quicker and more convenient way to just grab your mouse or your smartphone and book online. For Salons, it is important to stay on top and adapt to changes in technology. More and more people using their phones and the internet to do everyday tasks, such as banking and even their grocery shopping. No wonder it is expected from other businesses to offer the same service. Furthermore, you can offer customers the ability to book an appointment even when the salon is closed. Meaning, you could lose serious business if you don’t offer online booking but everyone around you does. New customer might be booking with the competition, because the process is easier and more convenient for them. 

To make sure you are moving with the crowd, here at Salon Tracker we offer different ways how you can offer online booking to your customers.


Facebook:

Signing up to Facebook and creating a business page is not just easy but also free. You should definitely take advantage of this as a salon Facebook page not only gives you the opportunity to connect with customers, it is also an easy way to promote your services, offers and updates. Make sure you let your customers know about your page in order for them to follow or like you. 

Moreover, Facebook is a great way to offer online booking as it is an easy implementation and you don’t need a website for your customers to book from. Salon Tracker’s Online Booking works through installing a widget to your Facebook page. Clients will get a unique login as they are already logged into Facebook accounts. Salon Tracker’s database will recognise their accounts, meaning the client can then access their personal salon account online and make bookings.


Website: 

Salon websites are still one of the best solutions in order to offer online booking. Websites are usually the first place new customers encounter your salon, as they have typed your name or keywords into a search engine such a Google or Bing. Your website can be accessed on a PC, tablet or smartphone, meaning customers are given a flexible option to book their appointments through various devices. Remember to make sure your website is mobile friendly and adapts to different screen sizes. 

Online booking through your website or the app is also a quick way to register new customer details. This saves time at the salon when they come in and don’t to collect their details. Same as Facebook booking, Salon Tracker will add an online booking widget to your website that synchronises with your calendar. You don’t have to worry about double bookings and appointment confirmation as the system does it all for you.


Mobile App:

A mobile app is a great addition to your salon’s website or even if you currently don’t have a salon website. The great thing about the app is that customers can make a bookings, check upcoming appointments or their salon account wherever they are, anytime they want. The app is available on any smartphone or tablet and synchronises instantly with your Salon Tracker system. Customers that book through the app will only be given available time slots and the booking will appear in the calendar without you needing to confirm anything with the customer.

No matter what option the customer chooses, your system will automatically notify you about any new bookings, as well as if the customer chose Facebook, your website or the app to book from.

There are plenty of options your customers can use our online booking features and this will certainly help to make the customer journey seamless. All online booking options are available on our Enterprise subscription. If you have any questions about any of the features or would like to Trial the software yourself then click here http://www.salontracker.co.uk/FreeTrial.aspx and our team will arrange this for you.

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