Today we will have a closer look into email marketing techniques and share some promo examples you can use this spring to get more customers through the door.
Whilst Christmas is obviously one of the best time of year to market to customers, Easter and spring is not far behind. In fact, a well thought out Easter campaign can have a positive effect to your business and increase your revenue. Email marketing is a fantastic way to tell your clients about any products, offers or special discounts you are running. Why not even offer an additional discount if they sign up to your newsletter. This way you get more people to market to and simultaneous increase interest in your products.
Marketing yourself can improve your business and revenue by a long way. The great thing is that there are plenty of opportunities to promote offers and discounts, from Social Media to poster, SMS messages and emails. UK holidays, such as Easter are the perfect opportunity to jump on the marketing band wagon as many businesses are offering special incentives, because more people are off from work and will enjoy their free time shopping or thinking about special purchases. If you have an attractive offer advertised, you motivate them even more to visit and book with you. What a great opportunity to participate in!
If you want to stay on top of customer’s minds then email marketing is a great way to promote your products and services, but how do you even get started?
First, you’ll need an email marketing service such as MailChimp. Many offer a free version up to a certain number of emails per month. These services offer plenty of different templates that allow you to create different designs to match your business. However, don’t overload your customers with too many emails and make sure you ask them if they’re happy to receive special offers via email. Here are some tips you might want to consider when you send email campaigns:
- It’s great if you know your clients preferences and you can send them tailored messages. This way, only relevant emails will reach them. I know however that this can be time consuming and you might send just a generic email to all your clients.
- Record what you learn from customers in a database. This way you can adjust your marketing. For example, if there is a popular time people open your email then send campaigns around that time. This might require some initial trial and error testing but after a few attempts, you should have some valuable info what clients prefer.
- Many email marketing services such as MailChimp let you create different templates to match your brand; take advantage of that.
- Include a click-through link to your website, so clients can book or find out more information
- Use a grabbing subject line that is to the point
- It’s great if you know your clients preferences and you can send them tailored messages. This way, only relevant emails will reach them. I know however that this can be time consuming and you might send just a generic email to all your clients.
- Record what you learn from customers in a database. This way you can adjust your marketing. For example, if there is a popular time people open your email then send campaigns around that time. This might require some initial trial and error testing but after a few attempts, you should have some valuable info what clients prefer.
- Many email marketing services such as MailChimp let you create different templates to match your brand; take advantage of that.
- Include a click-through link to your website, so clients can book or find out more information
- Use a grabbing subject line that is to the point
If you use Salon Tracker or other Salon Software, then you can probably sort your customers by applying different filters such as ‘Upcoming Birthdays, VIP customers’ etc. This is a great way to target very specific customers rather than all of them. Simply apply the filter and export the email addresses so you can use them in MailChimp or another provider. Emails doesn’t have to be long and always work better with images. Make sure you use a neutral font and a visible text colour. Here are three ideas of short but to the point promo emails:
Option 1
Hi <<name>>
As spring has arrived, we want to offer all new and existing customers a special discount:
Save 25% off your next visit
(include a promo code that can be redeemed in store)
Make sure you include relevant images and have a call to action, such as Book now, or call now to motivate customers to make a booking).
Option 2
Hi Everyone
Happy Easter!
Join us for our Easter Egg Hunt this year to win some special gifts and discounts.
(Include an event link to your Facebook Page)
Don’t miss out!
Your Salon Team
Easter Greetings
from <<insert Salon Name>>
Option 3:
from <<insert Salon Name>>
Dear <<insert customer name>>
Have a Happy Easter and our very best wishes for the remainder of the year.
This year we want to treat you and a friend to a special gift. Why not enjoy a luxurious pamper treatment of your choice. All our treatments for 2 people will be half price when you book over the Easter week.
Book now!
Your Salon Team
There are plenty of email templates out there you can use for free. Even if you just have an Easter inspired image such as the one below, you can add your message to the image and send it to your customers. It’s quick and to the point and your customers don’t have to read through paragraphs of text to know what the email is about.
Extra option:
Salon Tracker x
For more information Email marketing, you can ask one of our friendly team members who will be happy to assist with any questions.
On our software, you can even filter through your client list in the marketing section, if you want to send promo emails to only certain groups of people. Call now for more help with your salon marketing or if you would like to trial the software: 0113 350 8230 or email info@salontracker.co.uk
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