It’s a great novelty event to utilise every year, especially with your younger adult market if you make your Valentines offers affordable. You’ll always get your ROI on any Valentine’s promotions, as the beauty is you can appeal to men & women of all ages and even create couples treatments too! So, here are our top-tips on how to capitalise on the romantic period this Feb.
Appeal to the girls post-valentine’s, with ideas along the lines of ‘Pre-pamper before your Valentines Date’
Especially for couples who are due to go on a first date, these are the types of customer that you can really advertise your pamper packages to. Simple little treatments such as Mani’s, Pedi’s, waxing, threading, brows and great lashes, all of these are the types of mini essential treatments that most clients will look to purchase before their Valentines date. To boost those sales a little bit more, offer a couple of little extra’s on the packages like complimentary prosecco or a free sample gift with each purchase. Also, look at re-naming your packages to make them stand out and to also give you something fresh to advertise, our ideas were ‘Prosecco & Pedicure’ or ‘Bubbles & Brows’?
Owner of a male salon? Appeal to guys with grooming packages – a great month to push your deluxe facials and hair-cuts!
As we all know, it’s not just the girls that require pampering. The male beauty market has boomed over the past couple of years, so as much as the girls want to impress their significant others, this is just as true with the men! Same rules apply, your mini treatments like facials, massages, haircuts, these are all Valentines seasonal winners. So flower them up a little bit by either re-naming them something quirky, or even in this instance offer a 10% discount or a discount for re-booking, as the whole ‘bubbles & barbering’ doesn’t have the same ring to it, and probably won’t be as appealing to the male market!
Appeal to the Men with gift ideas
If this is an early relationship, guys might get a little stuck when it comes to what gift to purchase, if they want to something a bit more than the classic gift of ‘flowers & chocolate’. Especially if you are a multi-sex salon, you are going to get lots of male customers through your doors on a daily basis, so a perfect opportunity to promote those pressie ideas to them. Easy options are vouchers or gift cards, which if you offer a rewards scheme then perfect, you could hit your yearly voucher target in one month! However, thinking a little bit further outside the box, why not create little Valentines gift packages? These could consist of a voucher and some sample minis? Or even retail product gift sets, which with a bit of cellophane and some streamer you could create these yourselves in the salon quite quickly. By also creating the gift sets in-house you are then saving the men on their gift-wrapping, which is another massive selling point! Showcase these at your cash desk, or create a little gift-table at the front of the salon and you’re sorted.
Couple’s Services
If you’re a multi-sex salon then this is a definite for you. The best way to entice couples here would be to generate special offer packages on your most popular treatments. A great one if your salon is based in a spa or hotel, as you can also offer voucher for treatments as present ideas if the couple have booked to spend the weekend at that particular hotel. Massages are a great joint treatment package, as you can advertise around the whole idea of ‘relax and enjoy the day together’. If both members of the couple are regulars at your salon, filter out your data to see which treatments they often purchase and personally advertise to that them through SMS or Email marketing. This will make them feel extremely valued and also show the couple that you recognise their custom.
Single Celebrations
For those of your clients that are still in the single market, this time of year can be pretty drab, so why not mix things up a little bit and advertise to the singles as well, that way you’re generating yourselves more sales by altering the stereotypical Valentine’s day promo’s. You could advertise on your social media by first off mentioning your actual Valentines promotions before then saying ‘Single? Then don’t worry we’ve got lots of packages for friends to visit and enjoy the day as well’. A great USP as 9/10 every other salon, restaurant, bar and retailer will be advertising to the couples’ scene, so make your business stand out!
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