Salon Tracker’s Tips & Tricks for Halloween Promoting

It seems that over the last few years, times have changed and the good old bin-bag witch’s cape and your mum’s old eye liner pencil for blemishes aren’t quite good enough for your Halloween make-over/ (scare-up)! Nowadays, everyone wants immaculate ghoul-themed manis/pedis, a professional ‘bad hair day’ and still want to have a top-contour underneath their scary facial!

With arts and crafts out of the window, this is an absolute winner however for salons and retailers! Everyone wants the most on-trend Halloween outfit with the senior make-up artist to complete their look, so what a great opportunity to put a few Halloween offers on and bag yourself some easy sales!

Want a few ideas of what you can be doing in the salon, here’s a look at what we’ve thought-up below…

In-House Promotions;

Obviously we always advise that you shouldn’t offer discounts and value-off promotions all the time, as you don’t want clients to become accustomed to cheaper services around every annual event! However, with Halloween, you’ve got to think about the market and the age-range in which this event appeals to, I think your big one here being college and university students! There are always Halloween bar crawls and parties going on around that time, especially if you are based not too far away from the campuses or college/unis themselves, therefore some ideas are:

-Increase the student discount slightly for Halloween services

-Offer a discounted re-booking for their next treatment, so buy one get the next slightly cheaper

-Visit the wholesalers for Halloween retail products that you could sell and put mini offers on

-Offer a small value off or discount for a limited period on certain Halloween treatments

These are just simple and easy things that you can be doing, as especially with the appeal of Halloween to the younger market, they all tend to have a lower disposable income and will therefore appreciate the little discounts here & there.

Atmosphere & Décor;

A big key to improving buying habits is the ambiance within the salon, and this doesn’t have to be anything extravagant nor extortionate.  Little Halloween trinkets to give out as freebies with services, some trick or treat buckets filled with sweets and some Halloween-themed bunting will do just fine! You just want to let clients know that you are part-taking in the festival fun and so a great way to do that is through decoration, evidently also providing good fun for your salon team in the process!

Social Media (Posting/Promoting & Competitions)

One of the easiest and most effective ways to reach your clients nowadays is through your social media networks! They can see your posts whilst on the move, on the commute home from work, during the before-bed Facebook scroll, basically whenever and wherever! So some key promo ideas could be;

- A Facebook competition; offer a value prize to spend at the salon for the best Halloween costume

-Halloween selfies; get clients to take selfies of their treatment, then upload and hashtag your salon

-Shout about your latest Halloween offers on Facebook & Twitter to promote social-sharing

A great benefit of these types of post is that you might also increase your client database, as the more people that share news about your salon, the better the chance of new potential clients also picking these up on their newsfeeds!

SMS

Another instant way to reach clients when they’re out and about is by text-message. Short-simple marketing messages about your salon offers, Halloween-themed retail products or competition alerts are all ideas that you could push through SMS just as easily as social media. I suppose the plus side to SMS is that your clients actually have to be on their social network to notice the posts at that time, whereas with a text they’ll get notified of a new SMS straight away.

Other-Fun

Further little fun things that you can do is perhaps a Halloween-themed uniform day, with Halloween being on a Monday this year this may boost morale and energy within the team for a great start to a new week. Also, come up with a playlist of Halloween themed songs, Thriller and Ghost-busters are always usually a couple of renowned ones! Then finally, have a couple of fun little tricks up your sleeve for if you have a few kids coming to the salon with their parents and they need occupying for half an hour. You can usually get some good little toy Halloween-tricks at places like pound land or B & M bargains, so they don’t have to be overly expensive either and then you’re keeping in with the Halloween spirit all the same.

Hope these tips have given you a couple of ideas and that you have lots of fun getting the salon prepped for Halloween, and if you do want any further tips please feel free to give us a call at the office on 0113 350 8230.

Happy Halloween!

Salon Tracker x