Salon Tracker Software: A Step by Step guide of how to up-sell your retail products

Add on sales are a fantastic way of bringing extra revenue in to a business and essentially improving profits for a company. But, there are many additional benefits to add on sales aside from just the money-making exercise.  The more add-on sales and services a business can offer, the more you are giving to a customer in terms of ‘extra’s’ to enhance the core product that they have purchased from you.

This year, Salon Tracker Software are making their debut at Professional Beauty North. Add on sales are something we know quite a lot about since we offer three different software packages with leaps and bounds of “add-on” options such as a fingerprint reader and signature pad, which help to enhance the benefits of our software.  Up-selling retail products is also imperative for those in the hair, beauty and tanning industry to allow your customers to fulfill and continue their treatment results.  Here are our 4 simple steps to succeed in up-selling those products to benefit your salon and increase product trade…

Listen, don’t speak

If you have a range of similar products, there should still be a distinctive unique selling point of each.  Think about what your customer has expressed with regards to their needs and what would be most beneficial to them?  If you listen to their problems, you can usually find them a solution due to your education of the products or services you have.

Product Display

The way in which a product is displayed can sometimes do half of the sale for you. Interesting decor can encourage a purchase since it adds to the aesthetic value of your product.  Make sure that your products stand out, are easily view-able and not too hard to shop.  Also, do your research on products!  There is nothing worse than being stuck with products that you are struggling to sell, make sure that they are in high demand before you make the big buy.

A reason to purchase

Don’t sell to your clients, prescribe to them.  Listen to their problems or symptoms and use your skills to recommend what you know will work for them.  There is a huge difference in being a salesman and a consultant.  Not every team member will be a natural salesperson but everyone should be an expert, which is why regular training exercises on product and sales are imperative for longstanding success.  Another option is a limited offer, but it must be strictly limited, since you don’t want to devalue your product or make your clients accustomed to this.

Networking

Whether this is via social media, on a personal level or by distributing business cards to local businesses, make sure that you advertise your add-on products so that clients know about them.  The more information a client has about a product, the higher inclined they will be to enquire about it.  Showcase the benefits in order to prompt engagement.

Give these little steps a try and you should be up-selling in no time!  Oh and don’t forget to pop to our stand B35 at Professional Beauty North, to see how we up-sell our fabulous products!  Hope to see you there!

Salon Tracker x