Salon Tracker software on why SMS marketing is imperative for salon growth

Here at Salon Tracker we have come up with the top five reasons as to how simple SMS marketing can improve succession in your salon.


1. Appointment Reminders

Whether your salon specialises in hair, tanning or beauty, the majority of your sales will come from bookings.  Text message reminders are a great way to improve the amount of no-shows, as they prompt clients to ensure that the appointment doesn’t slip their minds.


2. Tips

Cosmetic clients are always eager to know any kind of information regarding beauty regimes or tips, for example suggestions on how to grow their hair, improve their skin or pro-long a tan.  Tips can also tie in well with your salon retail products, as you can send SMS's to recommend your own stock items along with advice as to how those will benefit your client.  Another way to promote and increase retail sales for the salon!

3. Thank you 

This is a nice little gesture to send out to clients upon leaving their appointment, reminding them of the great service that they have had at your salon.  A bonus is, if those clients receive that SMS message whilst with friends, it can spur a conversation and create WOM (word of mouth) promotion for your business.  It is said that people naturally take advice from their friends over any other source and therefore any way that 'word of mouth' promotion can be generated will be extremely beneficial to all salon businesses in gaining new clients. 

4. Exclusive Offers

You may decide to do a seasonal offer throughout the summer, for example; a holiday treatment package, however your regular clients will just be used to your traditional ongoing treatments.  The quickest and cheapest way to ensure that any new offers reach clients immediately is via SMS messaging.  You can obviously also post new offers on your social media pages (if you have them) free of charge.  However the danger sometimes of just solely using social media posting for your advertising is that the message you're trying to deliver could potentially get lost in other news.  Therefore with SMS marketing, you are guaranteeing that your customer actually receives the message personally, as it is sent directly to their mobile phone. 

5. Texts that connect to social media pages

90% of people keep their phone with them at all times, whilst more than a quarter of UK women & 18% of UK men check their social media networks 10 times daily, according to the Independent.  By linking text messages to your social media pages, it will prompt customers to visit your salon's social media sites, in which you can publicise your business further.  A great feature is to generate an SMS message that invites customers to leave you a Facebook review a few days after their last appointment. Reviews and testimonials are a key feature that many ‘first time users’ of your salon will check out and take in to account, before deciding whether to use your services or not.  Therefore, the more positive feedback you can generate through reviews, the better it is for your salon sales. 

We offer an intelligent marketing suite as part of our professional salon software package, in which customised marketing campaigns can be devised to suit a particular salon.  If SMS marketing is something that you feel will benefit your business then why not enquire today at www.salontracker.co.uk or alternatively feel free to call us on 0113 350 8230.

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