Typically, according to Mintel, the percentage of women salon users is 72% whilst for males it is 52% and this figure includes all salon types including spa and tanning. Therefore generally for hair and beauty salons, it tends to be predominantly a female client base.
However, it is the ladies that will be buying the presents for their Dads, Grandads and other halves! So great opportunity for you to highlight treatment packages and your best male cosmetics to your female clients whilst they’re having their treatments.
With male grooming on the increase, you could advertise product hampers, a discounted treatment or even a gift voucher (if you’re a salon that has them). For those unorganised panic buyers who really don’t know what to get Dad, what better way than to be able to purchase it whilst having their weekly manicure or blow-dry!
Think of the best ways you can market, for example, use Father’s day graphics in front of the products that you have on offer, have hanging cards displayed around the Salon promoting the father’s day treatment packages or, if you’re a Salon that already uses salon software, filter out an SMS or email campaign to your customers for immediate advertising. The email can be generic, as obviously the majority of your male as well as female clients will still have a father around, but not everyone. So just keep it simple and to the point. Something like ‘Father’s Day Deals’ then go on to explain your salons offers.
For new to the scene dads, whose wife’s and girlfriends will be buying on behalf of their little bambinos, why not offer a joint treatment package? A great gift for the couple to spend together!
Hope this helps you to achieve a few extra sales this Father Day!
P.S
…for you salon owners who are a little bit ‘last minute Annie’ with your presents, here are Salon Tracker’s five ‘play-safe’ gifts for Dad that you just can’t go wrong with!
1. The Dad and Son/Daughter photo frame
Some silly childhood photos are always good!
2. Shaving Set
Something Dad’s always need! Nivea and Ted Baker do a range of packages & usually have offers on!
3. Good old pair of wacky socks
Next, M&S, House of Fraser & BHS always have novelty Dad socks!
4. Aftershave
You can’t go wrong with a good Hugo Boss cologne!
The Fragrance shop and The Perfume Shop always have
discounts this time of year!5. Chocolate selection
A good Thorntons classic box or Hotel
chocolat selection is a fail safe every time!Salon Tracker x
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