Loyalty of customers is vitally important especially during difficult economic times. Your best immediate sources of additional profits and increased business are your existing customers. They know you, they trust you, hopefully they've enjoyed doing business with you, satisfying the experience is key to maintain customer loyalty.
It is normally five to ten times easier to get an existing customer to buy from you again than it is to get someone to buy from you for the first time. Salon Tracker can help you with this by simplifying the process of capturing, storing and organising client data. Salon Tracker allows you to store all client details in one place, such as hair type, colouring history and even how your client takes their tea, allowing you to personalise your service. Knowing client information allows you to tailor your service to individual clients ensuring they receive the ultimate service experience, consequently heightening customer loyalty. Every client is valuable and important, even if they only visit twice a year, this can be shown through remembering them which is made easy with the use of Salon Trackers record system.
It is normally five to ten times easier to get an existing customer to buy from you again than it is to get someone to buy from you for the first time. Salon Tracker can help you with this by simplifying the process of capturing, storing and organising client data. Salon Tracker allows you to store all client details in one place, such as hair type, colouring history and even how your client takes their tea, allowing you to personalise your service. Knowing client information allows you to tailor your service to individual clients ensuring they receive the ultimate service experience, consequently heightening customer loyalty. Every client is valuable and important, even if they only visit twice a year, this can be shown through remembering them which is made easy with the use of Salon Trackers record system.
Improve Marketing Campaigns
Run Effective Advertising
Utilize the Power of the Internet
Businesses can reach a vast audience online quickly and more effectively than traditional marketing methods and online booking has fast become an essential feature for businesses in these modern times. Providing online booking will help increase you’re booking rates as it will enable your clients to book in their own appointment 24 hours a day regardless of whether your salon is open or not. In a bid to drive as many customers as possible to your appointment book SalonTracker’s online booking service will also integrate with your Facebook business page, meaning the cost of buying and maintaining a website will not be essential in order to take advantage of our online booking service. Facebook sees over 600 million people logging onto their social media account daily, therefore providing salons with the perfect framework to target and secure client bookings.
It is also important to use email marketing effectively; many businesses still do not collect the email addresses of everyone who contacts them. Every time a business fails to capture someone’s email address they’re turning down the opportunity to contact them for FREE, for weeks, months and years ahead. Once you have Email Addresses – use them! You can use email to thank people for their business, make them a special offer, give them a free article or report, send a newsletter, recommend a product or service they may be interested in, ask for referrals, share some news that may be interested in or ask why they’ve not done business with you.
Have your 14 day free trial of SalonTracker and see for yourself how it can instantly improve your business.
SalonTracker allows you to target your customers direct, fast and low cost with the use of the inbuilt sophisticated SMS marketing suite. As the system stores clients purchase history and personal details it allows you to market to them more effectively. SalonTracker allows you to create a contact mailing lists from your client database using any criteria you want, for example you may want to target irregular customers with a 20% off promotion in order to encourage a repeat visit, SalonTracker software will allow you to select these clients from your whole client base rather than offering the discount to all customers and losing a large percentage of the profit. This feature will help you target your clients more effectively and reduce the wastage associated with the one deal fits all campaign.
Run Effective Advertising
It is essential that you measure the response to all of your advertising in order to evaluate whether or not it represented a viable investment and to shape your future investment decisions. SalonTracker’s advanced business reports will enable you to compare monthly/weekly sales and service figures allowing you to distinguish whether you campaigns have increased salon visits and most importantly your profits.
Utilize the Power of the Internet
Businesses can reach a vast audience online quickly and more effectively than traditional marketing methods and online booking has fast become an essential feature for businesses in these modern times. Providing online booking will help increase you’re booking rates as it will enable your clients to book in their own appointment 24 hours a day regardless of whether your salon is open or not. In a bid to drive as many customers as possible to your appointment book SalonTracker’s online booking service will also integrate with your Facebook business page, meaning the cost of buying and maintaining a website will not be essential in order to take advantage of our online booking service. Facebook sees over 600 million people logging onto their social media account daily, therefore providing salons with the perfect framework to target and secure client bookings.
It is also important to use email marketing effectively; many businesses still do not collect the email addresses of everyone who contacts them. Every time a business fails to capture someone’s email address they’re turning down the opportunity to contact them for FREE, for weeks, months and years ahead. Once you have Email Addresses – use them! You can use email to thank people for their business, make them a special offer, give them a free article or report, send a newsletter, recommend a product or service they may be interested in, ask for referrals, share some news that may be interested in or ask why they’ve not done business with you.
Have your 14 day free trial of SalonTracker and see for yourself how it can instantly improve your business.
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