Our New Website!

You may have noticed that we have completely redesigned our website - Salon Tracker to a brand new, more modernise & more accessible channel.

We decided that after a long while of the website being the same website we designed over 5 years ago that it was time for a new one with much more features and a lot of adjustments.

Some of our biggest changes are:

-  A whole new help section 

We've added a convenient help section to our website to help our customers navigate the software easily. Search for a specific key word in our help search bar such as 'TMAX' and it will come up with a range of help guides to help you navigate any issues you may be having. You can also access our big range of help videos & our live chat for any queries.

- A much improved Blog Page

Our blog page has had a complete makeover! We've added a search function so you can find exactly what you are looking for without having to scroll through each and every blog. Additional to this, we've added a 'filter' option so you can find multiple blogs that all fit under the same topic, giving you lots of insightful ideas that you can apply to your Salon life.

- Updated Testimonials

Our lovely clients have been kind enough to leave us some excellent reviews on our Facebook page and google so we've gathered them together and added them to a section of our website so you can easily find what real people have to say about Salon Tracker in their Salon!

If you're one of our clients and would like to leave us a review you can click on either of the below links to do so - we really appreciate hearing from you!

Leave a review on Google 

Leave a review on Facebook

- A section dedicated to our Upcoming Events 

Since Covid, we have taken most opportunities to attend a trade show as we love showcasing our new features and meeting lots of new people at the events. We understand as Salon Owners yourselves, it is also great to attend trade shows so you can get ideas off other industry professionals and network your tips and tricks too. This is why we have created this section of the website so you can easily find when the next event is and book your tickets in advance!

We hope you enjoy the new layout of our website, if you do have any feedback we're always open to hearing it! You can email info@salontracker.co.uk or call us on 0113 350 8230.

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Salon Tracker Hardware

 

As many of you know, as well as providing many salons across the UK and Ireland our booking software system, we also provide many different types of hardware for salons to use alongside their software. This blog will detail what hardware we sell and also how these pieces of hardware can help the day to day running of your salon that little bit smoother.

PC

In order for you to run Salon Tracker to the best of its ability, we recommend using a PC which is Windows 10 or above and one with quite a high memory. This is because the better your PC is, the smoother Salon Tracker will run meaning you will be able to run your salon in the easiest way possible. The All-In-One PC’s we sell come directly from DELL and come with a wireless mouse and keyboard to give your salon that modern look.

Cash Draw

We can also link your Salon Tracker up to the cash draw we sell; this can be either through our receipt printer or what we call a ‘cash draw trigger’. Having your cash draw linked up to salon tracker means two things, every time you put through a payment your cash draw will automatically fly open so you can put any cash or receipts in there. Having your cash draw linked up also means that the system will register in the system every time its opened, be that through the PC or manually with the key in the action log.

Receipt Printer

Salon Tracker also gives you the option to connect it up to a receipt printer. This means you can print customer receipts off whenever they buy either a service or retail product. In Salon Trackers report section, there are a handful of reports which have receipt in brackets, for example ‘Cashing Up (Receipt). This means that these reports are formatted to fit the receipt printer size so you can print them off here. One thing this is useful for is to help you do a stock check. You can print a stock report off the receipt printer and take this with you to do the stock check.

Barcode Scanner

One way to make you customers’ buying process that little bit smoother and quicker is to use a barcode scanner for your retail products. If you have a lot of different retail products which you sell, scrolling through them all to find the right one can take time. Using the integrated barcode scanner means that you can just grab the product that the customer wants to purchase, scan the barcode and it will go straight into the purchase box. You can also associate barcodes to customers and staff members to make finding them in the system a much quicker process.

Fingerprint Reader

For an extra layer of security in your salon, the fingerprint reader is great. You can associate your customers fingerprints to their customer card so when they come into the salon, they can put their finger on the reader and it will bring up their customer card. This means that there is no chance of you or your staff accidentally putting minutes or bookings through on the wrong customer. You can also use the fingerprint reader for your staff to log into the system and clock in for their shift!

Signature Pad

Another form of integrate able hardware which is available on our professional package and above is the signature pad. This allows you to add your salon disclaimer to the system and when you have a new customer sign up, they can sign this disclaimer on the signature pad and then a copy of the disclaimed along with the customers electronic signature will be stored on their client card.

 

If you would like anymore information on any of the hardware well sell or would like a quote at all please don’t hesitate to contact us on 0113 350 8230 or email us on info@salontracker.co.uk

 

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Why Building a Brand for your Salon is Important and how to do this!

 The salon industry is one that is continually growing and one important thing all salons should be doing in this day and age is establishing their salons brand. This blog is going to discuss the importance of building a brand for your salon, whether you have one or multiple salons, and will also give you some tips and tricks on how to do this.

Why it’s Important

Standing out from the Crowd

One of the main reasons why all salons should establish their brand is to help their salons stand out from the crowd in what is a highly condensed market. Creating a strong brand identity and putting this out towards potential your audience will help your salon stand out from the crowd and then hopefully drive more customers to choose your salon rather than another in your area.

Helps you connect with your Customers

As well as helping your salon stand out from the crowd and therefore encourage more customers to choose you, building a good brand for your salon also helps  you connect with the customers. Creating a recognisable brand for your salon will help you establish a connection with your customers and help drive things including communication with your customers and help drive brand loyalty from them.

Increase Profit

Your salon having a consistent and recognisable brand will also help drive sales and increase profit. This is because customers will know exactly what to expect when getting a service at  your salon and this consistency will drive them to continuously come back and also recommend your salon to their friends and family.

How to Build a Brand

One of the easiest ways to build your salon brand is to utilise social media platforms such as Facebook and Instagram to do this. Here are some of the key things that will help you build your brand on these sites.

Consistency

One thing that will help when you’re trying to build your brand using social media is consistency with what you’re doing.  Whether that be consistently posting to your feed or making sure you’re always communicating with your followers. If you’re consistently doing something this will make it easier for your target audience to notice this and will therefore help you start to build your desired brand.

Uniqueness

Another thing that will help you build your brand is to try and base this of something unique about your business. For example, if you’re a family ran salon, base your brand around this. You could do posts about how you decided to open your salon, the process of doing this as a family and also share other family run business related content. This will help set you apart from other salons and therefore mean that more customers will likely choose you over your competitors.

 

If you would like any more information on anything discussed in this blog or if you would like to get booked in for a free demonstration and two week trial of the system please don’t hesitate to give us a call on 0113 350 8230 or email us at info@salontracker.co.uk.

 

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Our different packages

 Our different packages 

At Salon Tracker we aim to make a day in your salon as stress free as possible with our packages. Our standard, professional and enterprise packages all help manage your salon in the best way possible with all the features included.

Here are some of the features we are offering in our professional package:

SMS Booking reminders and No-show booking alerts

Sending reminders to customers is proven to reduce no shows and who doesn’t want that? Having the reminders sent out is a way to have proof of the booking, but also an agreement. A clear message of the time and date reduces miscommunication between salon and customer and the chance of the booking to be forgotten. The No show booking alerts help manage bookings and see which customers have the most no shows, so the salon has the opportunity to send extra alerts to those customers.

Stock Management

Managing stock is very important in a salon, knowing what stock you have and what you have sold is part of managing a business. Through stock management you can also input the trade and retail price of a product, making it much easier to track profit and your best-selling items. This helps you understand what your customers want to buy so you can provide the desired products, and in turn sell more and make more profit.

Here are some of the features in our enterprise package:

Online bookings

Getting all the bookings available for your salons is very important to us, and the online booking feature will do just that. This feature means you can take bookings whenever and wherever, this is important as many people can’t get into salons to book, but if booking online is available people will be more likely to book because of the convince of it. Also, online bookings increase the number of new customers, the easier it is to book, the more likely people are to book.

Custom business reports

This feature makes analysing your data so much easier with our custom business reports which are located under reports. These reports show all sales, discounts, and refunds within the selected time period that have been made by a staff member, as well as more custom reports for example when you’re busiest and quietest months are using the annual booking chart. Through this you can make sale predictions and also track the growth of your business.

 

These features make managing a business a lot easier, our professional and enterprise packages are ideal for growing and successful businesses.

Salon Tracker x

 

How to Grow your Salon Business!

 

The Salon industry is one of the fastest growing in the UK showing a growth of 54% in the number of businesses in the 5 years up to 2020. Though this slowed down due to the pandemic, this industry has seemingly bounced back after the lockdown and is on the rise again.

To make sure your salon is taking advantage of this and growing with the rest of your industry, here are some of our top tips and tricks to push growth in you Salon.

 

Utilise Social Media

If you’re running a salon, social media such as Facebook and Instagram should be your best friend. These platforms are great ways to communicate with your customers and also promote your salon for free. By sharing before and after photos of your work on social media you can show people who may have not been to your salon the type of work you do and encourage them to come in for an appointment. This means you can use social media to grow your customer base.

Social media is also a great way to communicate and interact with your existing customers with many salon customers saying they feel more comfortable going into a salon where they can see the workers personality and communicate with them online.

A final use for social media is to run things such as competitions. You could run a competition for a free retail product or a free appointment and get entrants to share the post and tag some friends. This would mean that your customers are doing the free marketing for you and sharing your business with their friends.

If you want some more tips on how social media can help your salon, go to www.salontracker.co.uk/news and search for social media and you will be able to see all of the blogs we have done on this topic.

Reward Loyal Clients

As well as wanting new customers in your salon, client retention is important too and what better way to do this than to reward your most loyal clients. One way Salon Tracker can help you do this is with our groups feature. This feature allows you to add your customers into specific groups, for example a VIP customer group, and you can give them a set discount on bookings and retail products.

You can also do offers such as buy one get one free and buy 5 for the price of 4 which the system can help you track. Give us a call to see how this could work for you.

Ask for Reviews

Another way you can grow your salons customer base is to ask your existing customers to leave you reviews on platforms such as Facebook, Google or YELL. Having reviews from verified customers of your salon will help shed good light on what your salon offers. One way Salon Tracker can help you encourage your clients to leave you a review is with our ‘request a review’ feature which sends a text to your customers after their appointment asking them to leave a review on whichever site that you prefer.

 

If you would like any more information on the features detailed in this blog or if you would like to get booked in for a free demonstration and two-week trial, please don’t hesitate to give us a call on 0113 350 8230 or email info@salontracker.co.uk.

 

Salon Tracker x

My First Year!

I’m sure I have had the pleasure of speaking to the majority of our clients, if you haven’t spoken to me yet… I’m Ellis. I am part of the Support and Sales team at Salon Tracker Software.

I started working at Salon Tracker at the start of June 2021 and began by learning how the software works. Once I was comfortable with the system, I began managing my own enquiries and doing demos and trials for potential customers. Once I had progressed further, I began looking at the support side of Salon Tracker. This involved setting up customer hardware, taking tickets for any customer requests and trying to implement them. Also, I have been to two trade shows, Professional Beauty London and Beauty UK.

Alongside managing my own customers, I have also done a few projects during my time at Salon Tracker. These have included redesigning/updating our customer brochure to include our latest features and redesigning our developers’ website. Working on these projects has allowed me to work with different members of our team and develop my skillset further.

In the future, I am hoping to move further into the support side of Salon Tracker so that I can learn the more technical side of the system as this is the area that I find most stimulating due to being a bit more complex.

Overall, I have thoroughly enjoyed my first year at Salon Tracker. I have enjoyed getting to know the ins and outs of the system and speaking to new and existing customers. The team have been extremely helpful in terms of me settling in and have been on hand to answer any questions I have had. We have many projects planned for the near future so keep tuned to see what the Salon Tracker team is up to over the coming year. I look forward to speaking to you in the future!

Ellis x

Keep your salon secure with Salon Tracker

Keeping salon secure in the digital world can be quite overwhelming, but don’t worry that’s where we step in! Salon Tracker is designed with plenty of secure features to keep your salon data safe at all times, here’s what we can do to help you…

User logins

On our Professional and Enterprise packages, you can create different user logins for each of your staff members, which can be protected by a password and/or a fingerprint. This is perfect for being able to monitor each employee’s performance and what they are accessing on the system. As each event is tracked within Salon Tracker, you can keep track of takings and how the system is being used by your employees, which is great if you’re ever not in the Salon.

With each account, you are able to set permissions as to what the staff member can access, this helps to keep certain parts of your software more privatised, such as monetary reports and admin changes.

Reports

Having different user logins works hand in hand with our reports, in particular those such as our Action Log report and our sales by staff reports. The action log report includes a list of every event that happens on the system with the time range selected. For example, this could be anything from a transaction being made to a client card being edited or viewed.

Our other reports such as Booking Sales by Staff and Retail Sales by Staff allow you to see exactly what transactions have been processed through the system by each individual staff member. Additionally, you will be able to see if any discount has been applied to the transaction, so you would be able to see clearly if an employee was overusing the discount feature.

Auto Lockout

To ensure that the system isn’t left open unattended, we also have the auto lockout feature. Using this, you can set the system to lock after a certain time period. A user will then need to log back into the system with either their password or fingerprint before it can be accessed again. This feature is great for peace of mind in busy sales where there might not always be a member of staff at the reception desk.

Fingerprint

Along with the fingerprint being usable for staff members, it can also be used for customers to identify their accounts with. When they initially register with your shop, there’s an option to record their fingerprint and store it again their account. This helps to reduce the risk of a customer pretending to be someone else, as the fingerprint would identify the customer for you! An added non-security benefit is that it helps to reduce waiting times as the fingerprint finds the customer much quicker than you having to type in the customer’s name in, which is perfect for your busy seasons!

Secure ID

Our fingerprint technology can also be used alongside our secure ID feature, which is used for customers to protect their account and any pre-paid services. When you confirm a booking with secure ID turned on, the customer will need to present the matching fingerprint in order for the booking to be confirmed. Alternatively, you can also use a 4-digit pin number or a barcode to confirm the booking. Secure ID can be applied to specific services, for example for a tanning salon you may only want this applied to courses.

Tmax/Sigma

For those of you that are tanning salon owners, you may run your Timer manager through our Salon Tracker software. When this is connected it means that minutes can’t be manually confirmed through the Timer manager itself. This increases security within your salon as you know that any minutes that have been confirmed onto the bed have been put through the system and this can be tracked in the action log.

GDPR Privacy

With GDRP laws being introduced in 2018, we made slight adjustments to the software to incorporate this into our system to make sure you and your salon were following all the new rules. For example, customer details will be hidden from staff members and if they are viewed this will be logged in the action log for you to see.

 

These are just a few insights into how our Salon Tracker software can help keep your salon secure and safe! If you have any questions about any of the features we have mentioned or want to get these setup with your Salon Tracker, please give us a call on 0113 350 8230 or drop an email to info@salontracker.co.uk and we will be happy to help!

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