Hi guys, hope you’re all still keeping well and enjoying the glorious sunshine! Definitely making these lock down days that slight bit easier.
For those of you that follow our news and social media pages, you will have seen that we are offering a Welcome back offer from the dates that your salons can re-open. To recap, we will be offering you a discount of 50% off your first 3 months software on reopening. This same offer also applies to anyone who is currently on trial with us, or may wish to trial before 4th July!
So, with only a few weeks to go until you are (fingers crossed) able to open your doors fully again for the first time in 3 months, what features does our latest software upgrade have that will really benefit your re-opening?
With social distancing measures and booking restrictions likely to be in place, now could be a great opportunity to trial our Enterprise package, at a 50% discount, to take advantage of our features at a lower price and make your salon re-opening a smooth, hassle-free one!
How can our online Enterprise features help you?
Online Booking:
Allow clients the privilege of being able to make an appointment with your salon, from the 4th July, without having to call up or visit the salon. This way, you stop overcrowding at your reception, can ensure that there are only a limited number of slots available for booking per day and this means that you also have some appointments organised right from the off-set. Instead of a majorly busy phone line on July 4th!
Waiting List Management
For those of you who are barbers and tanning salons, where at least half of your client base may be walk-in only. You can utilise our online booking feature to ensure safe booking slots throughout the day, as a pose to offering your usual walk-in system, which may potentially lead to overcrowding outside your salon. An added benefit for you here is you also capture customer data by offering this service, as they have to create an account with you to be able to book online and reserve an appointment. Great for marketing in the future also and boosting client retention!
Editable Siteview
Provide your therapists and stylists with the ability to be able to track and monitor their own personal booking calendars, where they will now be able to add and edit appointments from their mobile phone or tablet! This eliminates the need for all therapists to have to use the same PC at reception to manage their bookings, as you are providing them with an easier and safer method by allowing them to use their own personal devices.
Unlimited Calendar Tabs
If you are a salon that currently offers a wide range of treatments, for example say you offer hair, beauty, nails and tanning? Our Enterprise package allows you to separate each sector on to different tabs, so that you don’t have to scroll the columns of all your therapists and beds if you have a lot of employees. This just makes the management of each sector easier, and these tabs are also reflected in to categories online when your clients’ book. Meaning they can find the type of treatment that they would like to book quickly, and easily!
So, if our Enterprise package sounds like it would benefit you, we are now offering slots throughout June to get you upgraded and organised in plenty of time before your July opening. Also, we still won’t be charging you until that date, so your upgrade will be free of charge until your salon doors can re-open! Where, as mentioned, it will then be 50% off for your first 3 months.
To enquire about an upgrade, simply email info@salontracker.co.uk and a member of our team will arrange you a slot!
Until then, stay safe and take care!
Salon Tracker x
Salon Tracker Software- Designed to win you customers, grow your business and improve your profits!
28 May 2020
20 May 2020
Salon Tracker Webinar: Join us Thursday 21st May at 11.00am
Morning guys, hope you're all still keeping well and are enjoying this glorious weather we're having right now!
For those of you that joined our last webinar, you'll know that this was just before the most recent lock-down review, where we ran through a few pointers to help for when you are able to reopen.
We also mentioned that we'd be offering 50% off all subscriptions, for the first 3 months from the date set by the government for reopening. I'm sure you'll all be aware we have since had the update, where the proposed reopen date to work towards is the 4th of July. We’ve had a few questions from clients surrounding the re-starting of subscriptions, and how this date may be different in other UK countries, such as Scotland and Northern Ireland. The 4th July date is a provisional date for some of the UK and therefore if your salon is unable to open that date by law, don’t worry, we won’t be charging you individually until the government gives your area the go ahead!
And so, we wanted to clear up any queries that our clients may have and wanted to explain to you how subscriptions will work from there forward. There are also some enhancements we have made with the software in preparation for that time and also, if you are new to us and currently trialling the software, how we are also extending these offers and services to you too.
Want to get a bit more info? We will be going LIVE on zoom tomorrow (Thursday 21st May) at 11.00am! Similar to our previous session, it will last around 30 minutes, consisting of a 15 min webinar and then some time for Q&A at the end! All details are below:
Salon Tracker is inviting you to a scheduled Zoom meeting.
Time: May 21, 2020 11:00 AM London
Join Zoom Meeting
Meeting ID: 736 1783 7341
Password: 9Akaye
Simply click that link tomorrow morning 5 or 10 mins before 11, and you should be prompted to download zoom and then you’ll be good to go! We have left the meeting ID and password there, should you need it, however by clicking the link this should be enough to enable you to join.
Hope to see you there!
Salon Tracker Team x
14 May 2020
Planning for your re-open date! We will be offering 50% off your first 3 months re-opening payments!
Afternoon everyone! Hope you all had a fabulous bank holiday weekend and have managed to enjoy a bit of the sunshine today. So, with the bank holiday weekend came the latest government announcement, in which this has suggested that salons may be able to re-open from July the 4th dependant on how the situation is at that time.
As much as that is a couple of months off, at least now this has provided a date to work towards, and get things prepared ready for you being able to open those doors once again?
Before we kick-off, we wanted to let you know that we are going to continue supporting you as much as we can financially over the initial re-opening period! We won’t be charging for any subscriptions still before that date, these will remain frozen. Then after you can re-open, we will be crediting all the dates that you had paid for upfront previously; before then offering you 50% off your next 3 months payments on reopening.
So, what do we suggest that you start to plan for over these next few weeks?
We imagine if you are able to open on the 4th, there may be some restrictions and social distancing measures that have to be applied to your business prior to reopening. You will need to have adequate PPE in place for your employees and ensure that there are stricter hygiene measures followed throughout the salon, maybe think about installing sanitising stations on entrance and exit too. We have seen a lot of you have taken out courses to be able to ensure that you are protecting yourselves and salon visitors, which is fantastic and maybe a great qualification to have displayed somewhere in the salon; just to provide that extra piece of mind to your customers.
You may then need to think about your work stations, ensuring these are at least 2 metres apart from the next station, providing extra protection for both your colleagues and customers.
Once you have the operational side of this in place, you may then need to think about how you can manage your bookings, should there be a maximum number of people allowed in the salon at any one time. If you currently offer online booking, we have implemented the ability to be able to block out certain hours/days on your therapist’s columns, which will then reflect online so these slots will be marked as unavailable to book. If you don’t use online booking, or are still not using a software system, you can make sure to still block out certain times on your software calendar, or your appointment book to ensure that your salon will remain within the requirements (whatever they may be as we find out nearer the time).
You can now safely go through your client waiting list and start contacting those customers and provisionally offering them appointment slots from the 4th July! It’s important to stress it is provisional, however; it is great for you to keep in touch with your clients knowing these bookings can also be rearranged easily if needed.
We are then also going to be advancing our Siteview feature, therefore for those of you that currently use our Enterprise package, we will be altering the way in which this feature works. So currently, this allows you to be able to view appointments from a mobile phone or tablet. Now, you are not only going to be able to view them, you can add, edit and remove appointments from within the app itself! Great for therapists managing their own calendars from personal devices, to practice social distancing further by everyone not having to use the main salon reception computer.
We will be going through this on our next webinar, which will be Thurs 21st May at 11.00am, plus a few other ideas that we have had to help you guys as you plan for reopening.
Any questions before then, please don’t hesitate to give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk. As much as we have frozen subscription payments, our support is still very much here and for anyone that’s not a member of our Salon Tracker community at the moment, you can also trial our software FREE until you can re-open.
Until next week, stay safe and take care!
Salon Tracker x
As much as that is a couple of months off, at least now this has provided a date to work towards, and get things prepared ready for you being able to open those doors once again?
Before we kick-off, we wanted to let you know that we are going to continue supporting you as much as we can financially over the initial re-opening period! We won’t be charging for any subscriptions still before that date, these will remain frozen. Then after you can re-open, we will be crediting all the dates that you had paid for upfront previously; before then offering you 50% off your next 3 months payments on reopening.
So, what do we suggest that you start to plan for over these next few weeks?
We imagine if you are able to open on the 4th, there may be some restrictions and social distancing measures that have to be applied to your business prior to reopening. You will need to have adequate PPE in place for your employees and ensure that there are stricter hygiene measures followed throughout the salon, maybe think about installing sanitising stations on entrance and exit too. We have seen a lot of you have taken out courses to be able to ensure that you are protecting yourselves and salon visitors, which is fantastic and maybe a great qualification to have displayed somewhere in the salon; just to provide that extra piece of mind to your customers.
You may then need to think about your work stations, ensuring these are at least 2 metres apart from the next station, providing extra protection for both your colleagues and customers.
Once you have the operational side of this in place, you may then need to think about how you can manage your bookings, should there be a maximum number of people allowed in the salon at any one time. If you currently offer online booking, we have implemented the ability to be able to block out certain hours/days on your therapist’s columns, which will then reflect online so these slots will be marked as unavailable to book. If you don’t use online booking, or are still not using a software system, you can make sure to still block out certain times on your software calendar, or your appointment book to ensure that your salon will remain within the requirements (whatever they may be as we find out nearer the time).
You can now safely go through your client waiting list and start contacting those customers and provisionally offering them appointment slots from the 4th July! It’s important to stress it is provisional, however; it is great for you to keep in touch with your clients knowing these bookings can also be rearranged easily if needed.
We are then also going to be advancing our Siteview feature, therefore for those of you that currently use our Enterprise package, we will be altering the way in which this feature works. So currently, this allows you to be able to view appointments from a mobile phone or tablet. Now, you are not only going to be able to view them, you can add, edit and remove appointments from within the app itself! Great for therapists managing their own calendars from personal devices, to practice social distancing further by everyone not having to use the main salon reception computer.
We will be going through this on our next webinar, which will be Thurs 21st May at 11.00am, plus a few other ideas that we have had to help you guys as you plan for reopening.
Any questions before then, please don’t hesitate to give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk. As much as we have frozen subscription payments, our support is still very much here and for anyone that’s not a member of our Salon Tracker community at the moment, you can also trial our software FREE until you can re-open.
Until next week, stay safe and take care!
Salon Tracker x
6 May 2020
Salon Tracker Webinar: Our Top Beneficial Features and How We Can Help You When You Re-Open! Thursday 7th May 11.00am
Morning everyone! Hope you are all keeping well and are still saying safe! We know the lockdown is tough for your salon businesses still being forced to close, but some positivity is, it’s nearly the bank holiday weekend and, it looks like Friday is set to be a scorcher! So what a great excuse to get out in your garden and relax!
When can you catch this next webinar?
We will be going LIVE on zoom tomorrow (Thursday 7th May) at 11.00am! Similar to our previous sessions, it last around 30 minutes, consisting of a 15 min webinar and then some time for Q&A at the end!
All details are below:
Salon Tracker is inviting you to a scheduled Zoom meeting.
Join Zoom Meeting
https://us04web.zoom.us/j/78590185908?pwd=azBEYlBZd2UveW0wNWtMc3A3QStDdz09
Meeting ID: 785 9018 5908
Password: 016839
As usual, simply click that link tomorrow morning 5 or 10 mins before 11, and you should be prompted to download zoom and then you’ll be good to go! We have left the meeting ID and password there, should you need it, however by clicking the link this should be enough to enable you to join.
Hope to see you there!
Salon Tracker x
But, before the long weekend, we wanted to bring to you another webinar tomorrow. Especially as the lockdown exit plan is to be reviewed and addressed this weekend, we thought this is a great time to catch up about our software features
and also, let you know our plans for when you guys
are able to return to your businesses.
For those of you that are regular followers of our blog, you’ll remember that last week we teamed up with The Salon Magazine to bring to you our top 5 software features! (make sure to check this out in their June issue if you are a subscriber to their mag!) If you didn’t manage to catch it; here’s the link again below:
https://www.salontracker.co.uk/News.aspx?id=The-Essential-5-features-your-Salon-Software-should-have
And so tomorrow, we wanted to do a quick run through of the benefits of these features and how they may perhaps help you out post-lockdown. Now for some of you, a couple of these features are on our Enterprise package, however as I explain what we are going to do for you guys when you are able to re-open the salon, this could be a great time to trial some of these online functions, to see whether it will help in the organisation of what a return to the salon may look like.
So, once the government explain the lockdown exit plan, and we have an idea of when salons are able to open again, we are going to offer all of our customers 50% off their first 3 months from the government-set open date! That means that your subscription will be half the price but all your features will remain the same, just whilst you get yourselves organised and back to normal over those first 3 months. With this being said, obviously the next part is completely up to you guys, but if you felt that you perhaps wanted to trial online booking and being able to monitor the salon from home to perhaps make these times a bit easier? Then you would be able to trial this for half the usual price too for those first 3 months! A little something to think about if you had the spare cashflow to do this, but just an idea and you obviously will still receive the 50% off regardless of your chosen package, or if you choose to stick with your current model. But we’ll go in to what we are going to be doing with our online booking, to adapt to what may be a phased salon return with restricted social distancing measures, in tomorrow’s webinar.
and also, let you know our plans for when you guys
are able to return to your businesses.
For those of you that are regular followers of our blog, you’ll remember that last week we teamed up with The Salon Magazine to bring to you our top 5 software features! (make sure to check this out in their June issue if you are a subscriber to their mag!) If you didn’t manage to catch it; here’s the link again below:
https://www.salontracker.co.uk/News.aspx?id=The-Essential-5-features-your-Salon-Software-should-have
And so tomorrow, we wanted to do a quick run through of the benefits of these features and how they may perhaps help you out post-lockdown. Now for some of you, a couple of these features are on our Enterprise package, however as I explain what we are going to do for you guys when you are able to re-open the salon, this could be a great time to trial some of these online functions, to see whether it will help in the organisation of what a return to the salon may look like.
So, once the government explain the lockdown exit plan, and we have an idea of when salons are able to open again, we are going to offer all of our customers 50% off their first 3 months from the government-set open date! That means that your subscription will be half the price but all your features will remain the same, just whilst you get yourselves organised and back to normal over those first 3 months. With this being said, obviously the next part is completely up to you guys, but if you felt that you perhaps wanted to trial online booking and being able to monitor the salon from home to perhaps make these times a bit easier? Then you would be able to trial this for half the usual price too for those first 3 months! A little something to think about if you had the spare cashflow to do this, but just an idea and you obviously will still receive the 50% off regardless of your chosen package, or if you choose to stick with your current model. But we’ll go in to what we are going to be doing with our online booking, to adapt to what may be a phased salon return with restricted social distancing measures, in tomorrow’s webinar.
When can you catch this next webinar?
We will be going LIVE on zoom tomorrow (Thursday 7th May) at 11.00am! Similar to our previous sessions, it last around 30 minutes, consisting of a 15 min webinar and then some time for Q&A at the end!
All details are below:
Salon Tracker is inviting you to a scheduled Zoom meeting.
Join Zoom Meeting
https://us04web.zoom.us/j/78590185908?pwd=azBEYlBZd2UveW0wNWtMc3A3QStDdz09
Meeting ID: 785 9018 5908
Password: 016839
As usual, simply click that link tomorrow morning 5 or 10 mins before 11, and you should be prompted to download zoom and then you’ll be good to go! We have left the meeting ID and password there, should you need it, however by clicking the link this should be enough to enable you to join.
Hope to see you there!
Salon Tracker x
29 Apr 2020
The Essential 5 features your Salon Software should have!
Hi everyone, how are we all? Hope you are all keeping well during this time and are finding some useful things to do to stay productive!
We've recently teamed up with The Salon Magazine, to discuss what we think are the essential 5 features that salon software can bring you, that will really benefit your salon and also your clients too!
So whether you are a user of our software at the moment and perhaps don't utilise all these features, or maybe you're just enquiring
Make no shows a thing of the past! Especially once you are able to re-open the salon, if you have placed clients on a reserve waiting list or pre-booked them in for an appointment further in to the future, you don’t want this to slip their minds. So, built-in automatic appointment reminders are an essential tool for your business and also a nice way to provide confirmation of appointments to your clients. The automation
For salon owners, being present at your business location all the time can be difficult, especially if you’re the owner of multiple sites. By having an app viewable when on the move or a headquarters system, to be able to access from a main head office or home, saves you so much time! By having these features, this ensures that you always have control over your business, no matter where you are and also provides piece of mind that your salon is still running smoothly in your absence.
We've recently teamed up with The Salon Magazine, to discuss what we think are the essential 5 features that salon software can bring you, that will really benefit your salon and also your clients too!
So whether you are a user of our software at the moment and perhaps don't utilise all these features, or maybe you're just enquiring
to try some out? Whichever it is, here we bring
to you our chosen Top 5!
-SMS Appointment Reminders
-SMS Appointment Reminders
also saves you from having to contact every
client beforehand!
-Marketing Suite
A way to keep in touch with clients with offers and promotions! Many software marketing tools have built in filters, in order for salon owners to micro-market and target certain audiences. So, for example, you might want to send a text to your ‘best spending customers’ and reward them with a loyalty? Or if you sell packages upfront, which we know are prevalent in the tanning and beauty industries, you could filter those clients that have ‘services due to expire soon’ and send them a text to remind them!
-Online Booking
Give your clients control over their appointments and keep your booking facilities open 24/7, even if the salon doors are closed. Allow clients to book as far in advance as possible, from the comfort of their own home, or even whilst on the move, using your salon-branded app. Everyone has a smart-phone nowadays, so an online booking app is the perfect tool to get your salon in front of people and allow instant booking. Also, this saves you and your employees time and keeps phone lines open for further business.
-View Salon from Home
-Marketing Suite
A way to keep in touch with clients with offers and promotions! Many software marketing tools have built in filters, in order for salon owners to micro-market and target certain audiences. So, for example, you might want to send a text to your ‘best spending customers’ and reward them with a loyalty? Or if you sell packages upfront, which we know are prevalent in the tanning and beauty industries, you could filter those clients that have ‘services due to expire soon’ and send them a text to remind them!
-Online Booking
Give your clients control over their appointments and keep your booking facilities open 24/7, even if the salon doors are closed. Allow clients to book as far in advance as possible, from the comfort of their own home, or even whilst on the move, using your salon-branded app. Everyone has a smart-phone nowadays, so an online booking app is the perfect tool to get your salon in front of people and allow instant booking. Also, this saves you and your employees time and keeps phone lines open for further business.
-View Salon from Home
For salon owners, being present at your business location all the time can be difficult, especially if you’re the owner of multiple sites. By having an app viewable when on the move or a headquarters system, to be able to access from a main head office or home, saves you so much time! By having these features, this ensures that you always have control over your business, no matter where you are and also provides piece of mind that your salon is still running smoothly in your absence.
-Reporting/KPI tracking
Keeping track of sales and KPI’s is key to analysing how your salon is performing and also useful for future planning. Where you currently may track your sales manually, or work out staff commission using a calculator, built-in business reports can do all of this for you and can be run at the click of a button! From keeping track of stock, to monitoring staff sales; every figure you should need to view is all accessible under one system. Minimising use of paper, and also human error!
Keep an eye out for this in June issue of Salon Magazine, where we'll also be discussing how you can use this time to prepare for when you are able to re-open!
Stay safe!
Salon Tracker x
Keeping track of sales and KPI’s is key to analysing how your salon is performing and also useful for future planning. Where you currently may track your sales manually, or work out staff commission using a calculator, built-in business reports can do all of this for you and can be run at the click of a button! From keeping track of stock, to monitoring staff sales; every figure you should need to view is all accessible under one system. Minimising use of paper, and also human error!
Keep an eye out for this in June issue of Salon Magazine, where we'll also be discussing how you can use this time to prepare for when you are able to re-open!
Stay safe!
Salon Tracker x
23 Apr 2020
Salon Tracker Webinar: Making A Reserve List For Future Client Appointments and Marketing For When You Can Re-open! Fri 24th April 11.00am
It’s nearly Friday guys! Hope everyone is still keeping well and staying safe at home, at least the recent sunshine is giving us all a bit of a much needed uplift! For those of you that joined our last webinar, we talked you through how to extend expiry dates of pre-bought courses and how to credit existing services. So, we thought for our next session, we’d look at all customers who may have already had an appointment booked with you during this time, that they have unfortunately been unable to attend. How can you ensure that they re-book in with you and also, how you can market
to all of your clients to ensure they get booked in too.
As previously mentioned, all webinars are FREE! For those of you that are customers of ours, your payments are still frozen however we are still here for you! Our support and training sessions are available to you whenever you require them throughout the week and we’ll be bringing you these webinars and continuing blog posts throughout the lock-down period, to help you for when you can reopen.
We understand that the current 3 week extension is difficult for you, especially when you’re used to being busy and usually starting your bookings for wedding season and Summer by now. However, one thing is for sure that once we can return to business as usual, you will be busier than ever before! Everyone (including our team) are really missing our lovely therapists and are in desperate need of our salon treatments, so fear not about the future because your custom is 100% still there! Tomorrow’s session is more about some little pointers to help you to ensure that you’ve secured that business as soon as possible for when you reopen, to make up for this lost time. And also, this just means
you are keeping in contact with your clients too,
which they’ll also really appreciate during this time.
If you managed to catch our blog last week, we talked through a few little ideas that you can be thinking about during this time, from Welcome back offers to refreshing your salon decor – if you didn’t manage to have a read here’s the link below:
https://www.salontracker.co.uk/News.aspx?id=Getting-your-Salon-prepared-for-when-you-can-re-open
So, when can you catch this next webinar?
We will be going LIVE on zoom tomorrow (Fri 24th April) at 11.00am! It will similarly to the previous session, last around 30 minutes, consisting of a 15 min webinar and then some time for Q&A at the end!
All details are below:
Salon Tracker is inviting you to a scheduled Zoom meeting.
Join Zoom Meeting
https://us04web.zoom.us/j/74025515483?pwd=VmZZdEFTL2Q2TlIwT0hER2NOWFY0Zz09
Meeting ID: 740 2551 5483
Password: 007583
Simply click that link tomorrow morning 5 or 10 mins before 11, and you should be prompted to download zoom and then you’ll be good to go! We have left the meeting ID and password there, should you need it, however by clicking the link this should be enough to enable you to join.
Hope to see you there!
Salon Tracker x
to all of your clients to ensure they get booked in too.
We understand that the current 3 week extension is difficult for you, especially when you’re used to being busy and usually starting your bookings for wedding season and Summer by now. However, one thing is for sure that once we can return to business as usual, you will be busier than ever before! Everyone (including our team) are really missing our lovely therapists and are in desperate need of our salon treatments, so fear not about the future because your custom is 100% still there! Tomorrow’s session is more about some little pointers to help you to ensure that you’ve secured that business as soon as possible for when you reopen, to make up for this lost time. And also, this just means
you are keeping in contact with your clients too,
which they’ll also really appreciate during this time.
If you managed to catch our blog last week, we talked through a few little ideas that you can be thinking about during this time, from Welcome back offers to refreshing your salon decor – if you didn’t manage to have a read here’s the link below:
https://www.salontracker.co.uk/News.aspx?id=Getting-your-Salon-prepared-for-when-you-can-re-open
So, when can you catch this next webinar?
We will be going LIVE on zoom tomorrow (Fri 24th April) at 11.00am! It will similarly to the previous session, last around 30 minutes, consisting of a 15 min webinar and then some time for Q&A at the end!
All details are below:
Salon Tracker is inviting you to a scheduled Zoom meeting.
Join Zoom Meeting
https://us04web.zoom.us/j/74025515483?pwd=VmZZdEFTL2Q2TlIwT0hER2NOWFY0Zz09
Meeting ID: 740 2551 5483
Password: 007583
Simply click that link tomorrow morning 5 or 10 mins before 11, and you should be prompted to download zoom and then you’ll be good to go! We have left the meeting ID and password there, should you need it, however by clicking the link this should be enough to enable you to join.
Hope to see you there!
Salon Tracker x
17 Apr 2020
Getting your Salon prepared for when you can re-open
Afternoon guys, Happy Friday you’ve made it through another week of lock-down. Hope you and all your families & friends are keeping well during this time. As we all prepare for another 3 weeks of staying at home, we wanted to give you something to think about during this time while you have some spare hours. And so, we’ve put together a few little helpful tips on what you can be doing during the next few weeks, to get your salon prepared and organised ready for when we can return to some level of normality.
Pull a list of clients who were due to have appointments with you throughout the lock-down.
Obviously once the lock-down was enforced, anyone that had an appointment booked with your salon over the last 4 weeks and the coming 3 weeks, is going to be unable to have that service with you. So now is a great time to pull a list of all of those customers and contact them, to let them know that you haven’t forgotten about them and you will be looking to rearrange their appointment for them as soon as you are able to re-open. You can make a list from the earliest date to most recent, to ensure clients are seen in their original booking order too once you reopen, and it is also a chance to stay in contact with your clients, to make sure that they attend their new appointment.
Marketing and Social Media Campaign to Push Waiting Reserve List
Aside from clients that were already booked in, you can also use this time to utilise your social media channels and if you’re a user of our software, use the marketing suite, in order to contact your whole database of clients to get them to reserve an appointment with you. Again, you could run this on a first come, first serve basis, so that any clients that get in touch you can add them to a reserve waiting list, so that you can offer them an appointment slot in that same order once you are able to reopen. This not only means you are remaining in communication with your entire client base, but it also improves your engagement on social media too by showing that you are thinking of your customers.
Welcome Back Offers
Following the lock-down, people will have come out of all sorts of different situations, due to the unprecedented situation of the last few and also near future upcoming weeks, financials could be uncertain and therefore this may be something to take in to account for when you re open. We appreciate that this has also been a struggle for all salons too not being able to take any custom during these times; however, if you have a little bit of leeway to be able to make a few small offer gestures, this may go a long way with clients who perhaps are also in a difficult situation too. These could be really small % off discounts, or even just free samples with treatments, if you are in a position to be able to offer these. It’s a good time to brainstorm and have a think about what you are potentially able to offer as an exclusive welcome back to your customers.
Treat to Loyal Customers
You will all have your clients that you see and speak to on a regular basis, so it is almost certain that these types of customers will be so ready to get back to your salon for their usual treatments. However, this is a time to remember their loyalty with you and your business, and also a great time to show your appreciation in how much they value your salon. If you are a user of our software, you can use our marketing filters to actually pull your top 10, 20, 50 or how every many you wish, of your best spending customers. You can then send them a direct SMS message straight from the system, which could be just a little text to thank them for their support over the years and then maybe a little loyalty gift/offer for when you can reopen? If you’re not a user of Salon Tracker, you will probably already have a very good idea of who your regular customers are, so you could do something similar by dropping them a message even over social media, with a similar idea of thanking them and offering them an exclusive little treat. You guys as salon owners will know what little loyalties have worked before, so this is a good time to have a think about this and get messaging those regulars!
Brainstorm re-organisation in Salon Ready for a Spring (early Summer) clean.
And to finish, have you had time to have a think about any décor changes in the salon recently? Now might be the time to brainstorm how you could reorganise certain parts of your business, and maybe plan that fresh new colour that you’ve been wanting for your salon. Obviously, you can’t be going and prepping buying paint and things just yet, and definitely can’t re-decorate right now. But, once you are able to re-open, we still have little information on what the logistics of this could be – it may be a phased return where only a number of clients are allowed through the door per day? Who knows, but if you can occupy your mind with your creative side in between appointments, this could be a great time to refresh your salon and have a good Spring clean! As they say, tidy desk, tidy mind! Happy atmosphere in the salon = happy customers! If you can create a clean, refreshed environment, this will then reflect to your customers and we definitely all need a bit of uplift at the minute. So, it’s time to get in touch with your creative side and get brainstorming some salon interior ideas. Get your team involved too over a skype or zoom call, to make sure you keep touching base with your employees too.
Hope this has helped to give you guys something to think about. We are going to be hosting another webinar next week on helping you to market to your clients and prepare for once you can re-open, so keep posted on information about that!
Until then, stay safe, stay at home and take care!
Salon Tracker x
Pull a list of clients who were due to have appointments with you throughout the lock-down.
Obviously once the lock-down was enforced, anyone that had an appointment booked with your salon over the last 4 weeks and the coming 3 weeks, is going to be unable to have that service with you. So now is a great time to pull a list of all of those customers and contact them, to let them know that you haven’t forgotten about them and you will be looking to rearrange their appointment for them as soon as you are able to re-open. You can make a list from the earliest date to most recent, to ensure clients are seen in their original booking order too once you reopen, and it is also a chance to stay in contact with your clients, to make sure that they attend their new appointment.
Marketing and Social Media Campaign to Push Waiting Reserve List
Aside from clients that were already booked in, you can also use this time to utilise your social media channels and if you’re a user of our software, use the marketing suite, in order to contact your whole database of clients to get them to reserve an appointment with you. Again, you could run this on a first come, first serve basis, so that any clients that get in touch you can add them to a reserve waiting list, so that you can offer them an appointment slot in that same order once you are able to reopen. This not only means you are remaining in communication with your entire client base, but it also improves your engagement on social media too by showing that you are thinking of your customers.
Welcome Back Offers
Following the lock-down, people will have come out of all sorts of different situations, due to the unprecedented situation of the last few and also near future upcoming weeks, financials could be uncertain and therefore this may be something to take in to account for when you re open. We appreciate that this has also been a struggle for all salons too not being able to take any custom during these times; however, if you have a little bit of leeway to be able to make a few small offer gestures, this may go a long way with clients who perhaps are also in a difficult situation too. These could be really small % off discounts, or even just free samples with treatments, if you are in a position to be able to offer these. It’s a good time to brainstorm and have a think about what you are potentially able to offer as an exclusive welcome back to your customers.
Treat to Loyal Customers
You will all have your clients that you see and speak to on a regular basis, so it is almost certain that these types of customers will be so ready to get back to your salon for their usual treatments. However, this is a time to remember their loyalty with you and your business, and also a great time to show your appreciation in how much they value your salon. If you are a user of our software, you can use our marketing filters to actually pull your top 10, 20, 50 or how every many you wish, of your best spending customers. You can then send them a direct SMS message straight from the system, which could be just a little text to thank them for their support over the years and then maybe a little loyalty gift/offer for when you can reopen? If you’re not a user of Salon Tracker, you will probably already have a very good idea of who your regular customers are, so you could do something similar by dropping them a message even over social media, with a similar idea of thanking them and offering them an exclusive little treat. You guys as salon owners will know what little loyalties have worked before, so this is a good time to have a think about this and get messaging those regulars!
Brainstorm re-organisation in Salon Ready for a Spring (early Summer) clean.
And to finish, have you had time to have a think about any décor changes in the salon recently? Now might be the time to brainstorm how you could reorganise certain parts of your business, and maybe plan that fresh new colour that you’ve been wanting for your salon. Obviously, you can’t be going and prepping buying paint and things just yet, and definitely can’t re-decorate right now. But, once you are able to re-open, we still have little information on what the logistics of this could be – it may be a phased return where only a number of clients are allowed through the door per day? Who knows, but if you can occupy your mind with your creative side in between appointments, this could be a great time to refresh your salon and have a good Spring clean! As they say, tidy desk, tidy mind! Happy atmosphere in the salon = happy customers! If you can create a clean, refreshed environment, this will then reflect to your customers and we definitely all need a bit of uplift at the minute. So, it’s time to get in touch with your creative side and get brainstorming some salon interior ideas. Get your team involved too over a skype or zoom call, to make sure you keep touching base with your employees too.
Hope this has helped to give you guys something to think about. We are going to be hosting another webinar next week on helping you to market to your clients and prepare for once you can re-open, so keep posted on information about that!
Until then, stay safe, stay at home and take care!
Salon Tracker x
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