Standard vs Pro

Maximising Your Business Potential: Choosing Between the STANDARD and PROFESSIONAL Packages.

With businesses evolving rapidly, having the right software solution is crucial. Whether you're a solo operator or managing a growing enterprise, selecting the right package can make all the difference. This blog explores how our STANDARD and PROFESSIONAL packages can help you streamline operations, enhance customer experience, and drive revenue.

Standard Package (£30 + VAT)

Perfect for small businesses or solo professionals, the STANDARD package offers essential tools for managing bookings and client information effortlessly.

Key Features:

• 1 Calendar – Ideal for a single service, such as tanning, beauty, or hair treatments.

• 8 Business Reports – Gain valuable insights into sales, appointments, and client trends.

• Automated SMS Appointment Reminders – Reduce no-shows (SMS costs apply separately).

• Track Client Appointment History and Information – Maintain comprehensive records.

• 1 Universal Login – Simple and efficient access for a solo operator.

Best For:

• Sole traders or small businesses with one primary service.

• Businesses needing essential reporting and customer tracking.

• Those who don’t require advanced marketing or staff management tools.

Professional Package (£60 + VAT)

For expanding businesses, the PROFESSIONAL package delivers advanced tools to enhance efficiency, security, and marketing capabilities.

All STANDARD Features, Plus:

• 2 Calendars – Manage multiple service offerings effortlessly.

• Stock Management – Keep track of retail products and inventory.

• Advanced Marketing Suite – Engage customers with targeted SMS and email campaigns (SMS costs apply separately).

• Password-Protected User Logins – Secure staff access and management.

• Restricted User Levels – Assign roles (Staff, Manager, Admin) with specific access rights.

• Advanced Business Reports – Includes all reports with in-depth analytics.

• T-Max or Sigma Timer Manager Integration – Ideal for tanning businesses.

• Fingerprint Reader Integration – Enhance security with biometric access.

• Signature Pad Integration – Streamline customer verification.

• Staff Commission Management – Track and reward employee performance.

• In-Store Deposits – Manage prepayments efficiently.

Best For:

• Growing businesses offering multiple services.

• Those looking for enhanced security and staff access controls.

• Businesses needing robust marketing and customer engagement tools.

• Companies that rely on detailed reporting and analytics for decision-making.

Why Upgrade?

• Increase Client Retention: Use automated reminders and marketing campaigns to keep clients engaged.

• Boost Revenue: Leverage detailed reports and commission management for better financial insights.

• Enhance Customer Experience: Multiple calendars and secure logins provide seamless booking management.

• Save Time & Reduce Admin: Automation tools and integrations reduce manual workload.

Final Thoughts: Which Package is Right for You?

• If you run a solo or small business and need a simple, effective booking system, the standard package at £30 + VAT is ideal.

• If you're expanding, managing a team, or need marketing automation and advanced security, the professional package at £60 + VAT is a smart investment.

Whichever package you choose, our software ensures seamless operations and business growth. Need help deciding? Contact us at 0113 350 8230 or email info@salontracker.co.uk for guidance!

Salon Tracker x

Mothers day Marketing with Salon Tracker

Boost Your Salon Sales This Mother’s Day!

Mother’s Day is the perfect time to celebrate the amazing women in our lives—and for salons, it’s also a fantastic opportunity to boost sales. With so many customers looking for the perfect gift, now is the time to stand out, offer something unique, and make their buying decisions easier. If you can provide an irresistible offer, why should they go anywhere else?

Stand Out from the Crowd...

Salons, spas, and florists are go-to destinations for Mother’s Day gifts, meaning competition is fierce. To ensure your salon is the first choice, think outside the box and offer something fresh and exciting.

We know that coming up with new ideas can be a challenge, so we’ve put together a few creative strategies to help you maximise sales in the lead-up to Mother’s Day.

1. Offer Unique Discounts

Traditional discounts work, but personalising them makes all the difference. Try these creative approaches:

Bundle Deals – Pair a popular treatment with a complementary service at a special price.

Multi-Treatment Packages – Encourage repeat visits with discounted bundles that extend beyond Mother’s Day.

Referral Rewards – Offer discounts or free add-ons for customers who refer a friend to book a Mother’s Day service.

VIP Offers – Provide exclusive early access or limited-time discounts to your most loyal clients.

Gift With Purchase – Include a small but thoughtful add-on, such as a mini product or extra pampering session, to enhance their experience.

2. Create Meaningful Experiences

Rather than just selling a product, create an experience that mothers and their loved ones will cherish.

Mother-Daughter or Mother-Son Treatments – Offer 2-for-1 packages where they can enjoy quality time together.

Special Event Names – Brand your offers with names like “Mum & Me” or “Mother’s Pamper Day” and promote them across your social media.

Gift Cards with a Personal Touch – Offer handwritten messages or beautifully wrapped packages to make them extra special.

3. Leverage Social Media & Online Marketing

The internet is your best friend when it comes to reaching customers. Here’s how to use it effectively:

Gift Guide Campaigns – Share curated Mother’s Day gift guides featuring your best treatments and products.

Staff Picks of the Week – Have team members introduce a featured product or treatment to boost engagement.

Targeted Ads – Use Facebook and Instagram ads to promote your Mother’s Day offers to local customers.

4. Last-Minute Gift Solutions

Let’s face it—many partners leave gift shopping until the last minute. Make it easy for them with:

Late-Night or Early-Morning Shopping Events – Offer an exclusive shopping window for last-minute buyers.

Pre-Wrapped Gift Bundles – Provide stress-free, ready-to-go gift sets.

Quick-Fix Gift Cards – Promote gift vouchers that can be purchased instantly - read our 'gift voucher' blog to see how you can track these with Salon Tracker!

5. DIY & Interactive Experiences

Handmade or experiential gifts are always a hit. Get creative with:

Beauty Product Making Workshops – Host an event where customers can create their own beauty products.

Makeup Masterclasses – Offer sessions like “The Art of Contouring” as a Mother’s Day treat.

Exclusive Salon Events – Organise pampering sessions or tutorials that loved ones can gift to mums.

Final Thoughts

Mother’s Day is a golden opportunity for salons to connect with customers, boost sales, and create lasting memories. By offering unique discounts, special experiences, and leveraging online marketing, you can make your salon the go-to destination this season.

Ready to make this Mother’s Day your best yet? Start planning now and watch your bookings soar!

Salon Tracker x

Why Salon Tracker is Perfect for your Clinic

 

In the fast-paced world of aesthetic clinics, efficiency and client satisfaction are key. Managing appointments, keeping track of treatments, and ensuring seamless client communication can be overwhelming without the right tools. This is where Salon Tracker comes in, revolutionising the way aesthetic clinics operate.

Streamlined Appointment Scheduling

One of the biggest advantages of Salon Tracker is its advanced scheduling system. Aesthetic clinics often provide a range of treatments that require precise timing and specialised staff. With automated scheduling, double bookings are eliminated, and clients can book their appointments online at their convenience. This improves efficiency and reduces administrative workload.

Comprehensive Client Management

Aesthetic treatments often require a detailed client history, including previous treatments, medical conditions, and consent forms. Salon Tracker provides a centralised database where all client information is securely stored. This allows practitioners to access essential details at any time, ensuring personalised and safe treatments.

Deposits and Automated Reminders

Missed appointments can be costly for aesthetic clinics. Salon tracker reduces no-shows by the ability to take deposits and send automated appointment reminders via SMS. These features enhance client engagement while helping clinics maintain a steady schedule and revenue flow.

Inventory and Product Management

Many aesthetic clinics sell skincare products and use specialised equipment that require careful inventory management. Salon Tracker can monitor stock levels and alert staff when supplies are running low. This ensures that clinics never run out of essential items and can provide uninterrupted services.

Integrated Payment and Billing System

A seamless checkout process is crucial for client satisfaction. Salon Tracker integrates with Dojo, making it a speedy and seamless process for clients. Additionally, it can track financial records and manage discount schemes efficiently.

Marketing and Client Retention

Keeping clients engaged is essential for long-term success. Salon Tracker includes built-in marketing tools such as email campaigns and SMS campaigns. Clinics can send targeted offers based on client preferences, ensuring repeat business and a loyal customer base.

Compliance and Security

Aesthetic clinics must adhere to strict data protection and industry regulations. Salon Tracker ensures that sensitive client information is stored securely, with features like encrypted databases and GDPR compliance. This not only protects client data but also enhances trust and credibility.

For aesthetic clinics looking to optimise operations and enhance client experiences, Salon Tracker is the perfect solution. From efficient scheduling to secure client management, automated reminders, and integrated marketing, it streamlines every aspect of clinic management. Investing in the right software can save time, improve client satisfaction, and ultimately boost business growth.

To book in for a free demonstration and two-week free trial, call us on 0113 350 8230 or email us at info@salontracker.co.uk.

Salon Tracker x

Marketing with Salon Tracker

With SMS open rates being 98%, there is no better time than now to push SMS marketing! Which is this blog will run through how you can use our marketing suite to your benefit!

If you are on our Professional and Enterprise package, you're probably familiar with our marketing suite where you can target a specific range of customers and send them, either a text directly from the software, or an email by using MailChimp! Either way, I bet you weren't aware of the exact filters you can use on the software to precisely target your customers.

Alerting your customers their booking services are due to expire

The software has a clever way of monitoring your clients' booking services such as tanning minutes remaining or beauty packages remaining. As a result of this, you can send out a text directly to those whose minutes are due to expire in any set time frame, whether that's in the next month, 3 months or 6 months! You can filter it to what you want!

This campaign will encourage your customers to come back in the salon and use up their minutes thus resulting in them purchasing more and boosting your business!

To use this filter go to:

Marketing > Filters > select 'Alert customers their bookable services will expire' > select dates to what you would like it to be e.g. next 3 months or next 6 months > change the 'next month' to the time frame you would like > apply filter > send SMS. 

The text is already pre-written for you but if you want to edit it you can do this too! Just make sure that it is under 160 characters for it to be classed as 1 SMS credit. You can also preview the text to your own phone using the 'Preview Mobile Tel' box to input your number and pressing the phone symbol on the right hand side to make sure you are happy with the text!

Push your online booking for those customers who haven't booked online yet!

Moving from making bookings manually on the phone to using an online booking system can be a drastic change for both Salon owners and Salon Clients. Some may resist to the change and prefer to ring up themselves and do it which as you all know, can be very time consuming! So for those customers you're struggling to get using online booking, we've got you covered with a marketing filter!

Offering a simple gesture of just 10% off or £5 off can work wonders for encouraging your customers to book online, once they've done it they'll find it easier to continue doing therefore saving you time and utilising your online booking to its best ability!

Go to:

Marketing > Filters > select 'customers not online' > apply filter.

Give something back to your best spending customers

Whether you want to send it to your best spending customers in general or for your self employed staffs' own customers the extensive filter selection has both covered!

That way your loyal customers will feel appreciated and will be more inclined to return whilst encouraging them to recommend you to other people!

To do this:

Marketing > Filters > select 'Custom - create your own marketing campaign' > select 'best customer by spend' drop down > select your preference e.g 'best 10' then click apply filter. If you want to use it for your self employed staff then use the + button to add another filter row and use the dropdown to select 'customer by bookable item' then use the other drop down to select the correct booking item.

Birthday texts

Everybody loves to receive a birthday text, especially when it has an offer in it! The software has 2 types of pre-made filters for your customers with birthdays coming up. 1 is made for all customers called 'birthday gift message' and the other is for your high spending customers with birthdays coming up called 'birthday gift message for high spending customers'. It's up to you which you choose - whether you're feeling generous or extra generous - we've got you covered with this filter. 

A birthday gift doesn't have to be a lot either, it could be a small voucher or even a percentage off, but if your clients get that extra personalised touch - big or small it's bound to work wonders for you. You can even get extra personal and categorise the texts for genders, e.g men could get a free haircut for their birthday and women could be given a free manicure!

To do this:

Marketing > Filters > select 'birthday gift message' > change the 'next month' drop down to what you would want it to be > apply filter. 

For customers who haven't visited in a while

Life happens, things get in the way and self-care becomes a thing of the past for some people. Well why not give them that gentle reminder to say that you miss them and would love to see them back in the salon? 

You have probably forgotten about half of the customers that you've had in the salon once and haven't been in again yet. Lucky for you - the software cleverly recalls these for you, down to the exact date they were last in. So if you're having a bit of a quiet period and need that extra push, use the 'for customers who haven't visited in a while' filter and go for the 'last year' or 'last 2 years' filter which will then provide you with a list of people that haven't visited the salon in that time frame. Entice them in with 10% off which will bring them in and encourage them to return, therefore boosting revenue and keeping you busy!

To do this:

Marketing > Filters > select 'for customers who haven't visited in a while' > change dates to your preference (1-2 years normally works quite well) > apply filter.

If you would prefer to use email marketing, all these filters can still be used but instead of clicking 'send SMS' you would click 'send email' which will then export the list of clients into a .csv file which can then be uploaded directly to Mailchimp! 

Learning new things can be quite daunting and we get that, that's why we offer free training with your monthly software subscription which can be booked whenever you need it! 

Just call us on 0113 350 8230 or alternatively drop us an email at info@salontracker.co.uk.

Salon Tracker x