Feature of the Month: Marketing

This blog will run through the marketing feature on Salon Tracker and how to use it.

Did you know you can also use Salon Tracker to notify your customers of any offers or campaigns? The ‘Marketing’ section on the Salon Tracker software allows you to send out marketing emails and SMS text messages to your customers to make them aware of any offers or discounts you may have running.

Why is Marketing beneficial to your salon?

Marketing is one of the key strategies to increase customer loyalty. Using these features that we provide in the Salon Tracker software will allow you to increase the chances of having returning customers, as if they are informed about upcoming offers or discounts they are more likely to purchase them.

The drop down button on the ‘Filter’ section in the ‘Marketing’ section gives you premade marketing templates of SMS text messages for you to send to customers. There are sections that you can personalise to the customers’ names and tailor to your specific offer.

Pressing the ‘Send Email’ button in the ‘Marketing’ section allows you to export your customers to your Mailchimp account, or the CSV button. This allows you to create marketing emails in Mailchimp and to send it to the relevant customers when created.

Pressing the ‘Send SMS’ button in the ‘Marketing’ section allows you to send a customised SMS text message to your customers. You can select the template at the top of the marketing page before you press ‘Send SMS’ in order to get the most relevant template for the offer you are introducing. You can also send yourself a preview before sending it out to customers.

 

When signing up for our free trial, you will receive 50 free SMS credits! So why not begin a free trial today?

 Call us on 0113 350 8230 or drop us an email at info@salontracker.co.uk

Salon Tracker x

Hardware

Running a successful salon requires more than just great service—it's about creating an efficient, seamless experience for both your staff and customers. Investing in the right hardware from Salon Tracker can transform your salon operations, making them more streamlined and secure. Here’s a rundown of how different pieces of hardware can elevate your salon management:

Fingerprint Reader

With our fingerprint reader, customer's minutes are protected with their unique fingerprint, meaning that no one else can use their minutes. The fingerprint reader also makes it faster than ever to book a customer in, with just the tap of a finger. It can also be used for staff logins; this biometric method ensures that only authorised personnel access sensitive information, reduces time fraud, and speeds up the clock-in process. Plus, it eliminates the need to remember passwords, what more could you want out of one device.

Signature Pad

Going digital doesn't mean losing the personal touch in your salon. An electronic signature pad allows your clients to sign your agreement digitally, making interactions smoother and faster. This not only reduces paper usage—contributing to an eco-friendlier salon—but also stores records securely in your system, making retrieval easy.

QR Scanner

For use with our Enterprise package, the QR scanner allows customers to simply scan the QR code from their online login to bring up their account on Salon Tracker, allowing seamless transactions and a contactless experience.

Barcode Scanner

Managing inventory and tracking products is essential in any salon, especially if you offer retail products to your clients. A barcode scanner helps you maintain accurate inventory records by simplifying the process of selling products. Instead of manually searching for a product, your staff can scan barcodes to instantly add the product to the transaction. This reduces human error, saves time, and ensures your stock records are always up-to-date.

Receipt Printer

Even in the digital age, physical receipts are still an important part of customer service for many clients. A receipt printer provides fast, reliable, and professional receipts with your business name on after every transaction. Whether it's for services or products purchased, a printed receipt is a tangible confirmation of the transaction, which many customers appreciate.

Cash Drawer

Though the world is becoming more contactless, cash is still a widely used payment method. A cash drawer is a crucial component of your point of sale (POS) system, it ensures that cash is handled securely and efficiently. The drawer opens only when authorized by the system, reducing the risk of theft or mishandling. It also provides a tidy, organized space for managing notes and coins, speeding up the payment process for both your staff and customers.

All-in-One PC

The all-in-one PC is the command center of your salon. With its sleek, space-saving design, this device integrates the power of a full computer, meeting our recommended specifications, into a compact monitor with a wireless mouse and keyboard, reducing clutter at your front desk. It handles everything you would need, with the ability to run not just Salon Tracker, but any other applications or browsers that you may want to use.. The all-in-one PC allows you to run multiple tasks simultaneously without lag, meaning that you can play your music using the PC and a music streaming app alongside Salon Tracker and much more! 

Effective Salon Security with Salon Tracker.

I’m sure the matter of your own salon security has crossed your minds multiple times; wondering if your customer data is actually safe and if your staff care about the well-being of the salon just as much as you do… especially if you’re still old-school and use the paper diary as a way of organising your salon and a filing cabinet for all those disclaimers!

Well worry no more, Salon Tracker is cut out to keep your salon more than secure and here is how:

User logins with passwords

Salon Tracker gives you the ability to create multiple staff logins for your staff, each protected with a pin and the option of finger print recognition. Each staff member will have their unique log in and pin and of course with finger print recognition only they can access their account and make actions on Salon Tracker. Furthermore, the owner of the account has the ability to prevent certain staff members from accessing certain parts of the software, such as specific reports or making admin changes.

Our software also has an ‘Action log report’ which entails every single detail of what's occurred within the software in any given time frame. From the minute the software is launched to the minute it is shut down, any transaction that was made, any movement on the software down to a report being pulled or a client card being looked at – it’s all tracked. So, nothing in the software would go amiss! 

Auto log-out

Salon Tracker also has the option to turn on an ‘auto log-out’ feature where after a given amount of no movement on the software, it will automatically log you out and will need a user to log in with their fingerprint or password before it can be used again. This is perfect for busy salons that don’t always have a receptionist or someone at the desk 24/7.

Finger print technology and secure ID

As mentioned previously, Salon Tracker has the ability to interact with fingerprint technology for staff members to log in with. The best part about it is that your customers can also register their fingerprint for added security, to protect their account and minutes/ pre-bought services. 

All you need to do is register their finger print when you are adding them as a customer, and from there forward they will just need to place their finger on the reader and the software will bring their client card up already without you having to search for their name. This is perfect for busy salons or new salon owners that haven’t got to know their customers yet. 

The option for secure ID to be turned on (where the client has to put their fingerprint down) is also available when they’re going on a bed or for certain services which can work as an authenticating feature for added salon protection.

Client Identification

Our software also allows you to take a picture of your clients and store it to their client card. You can do this by either using your integrated webcam or uploading a picture from your files, which is an alternative way of checking the client’s identification.

Virtual disclaimer

Sick of storing all those signed paper disclaimers in a full filing cabinet with no sense of organisation to it? Salon Tracker does all the hard work for you by giving you the ability to upload a PDF format of your salon disclaimer to the software and by using one of our integrated signature pads, you can store a signed copy of the disclaimer onto every client’s customer card. Say goodbye to those messy filing cabinets and hello to a much safer way of protecting your salon disclaimers!

Secure shell

Secure shell is a security measure we’ve created as a request by some of our clients. It makes the computer in your salon only accessible for the software itself so there isn’t any way of your staff being able to access the internet in work hours; making your salon their number one priority. All you have to do is request this feature when setting up the software and we’ll be able to add that in for you!

I’m sure a secure salon is just what you’re looking for, so why not give us a call to get booked in for a free demo and 2-week trial? You’ve got nothing to lose!

Salon Tracker x

Summer Self Care with Salon Tracker

As summer rolls around once again, summer beauty treatments such as spa days can be beneficial for our mental and physical well-being. The hotter temperatures in combination with the increased sun means that social events become more frequent and we risk exhausting ourselves if we disregard our usual fitness and wellness routines to pencil in new social events. Fortunately, there are several ways to maintain your wellness while still enjoying everything summer has to offer.

With such a full calendar, making sure to find time for ourselves is of the utmost importance. Taking a visit to a spa can be the perfect way to relax from the hustle and bustle of everyday life. Spa treatments, including skin and hair treatments and massages, also offer many physical benefits as well as rejuvenating your mind. In the summer months, exposure to the weather’s drying effects leave our skin in need of moisture. Applying creams and moisturisers to counteract this can cause our faces to feel clogged and heavy. Spa facials help protect and repair your skin by improving exfoliation, removing impurities, cleansing and increasing elasticity of the skin leaving you feeling rejuvenated. The spa day is a holistic approach to maintaining your well-being during the busy summer months.

Not every summer day will be filled with sunshine, and for those who still wish to maintain golden, glowing skin, tanning salons can keep you looking radiant despite non-ideal weather. 

Meanwhile, salon treatments offer a variety of services to get you feeling pampered and polished, from manicures and pedicures to hair coloring and styling. These treatments ensure that you don't have to rely on the summer sun to look your best. If the weather is gloomy, a visit to the salon can also keep spirits high and provide a perfect escape from any unwanted showers.

Summer is also a perfect time to strengthen bonds with loved ones, which can significantly boost your mental health. Spending quality time with friends and family, whether through casual gatherings, outdoor activities, or simply enjoying each other’s company, can enhance your emotional well-being. Social interactions are proven to reduce stress, increase happiness, and foster a sense of belonging. These connections not only bring joy but also provide a vital support system, causing you to smile more and worry less, which is essential for a balanced and fulfilling summer.

While summer brings plenty of fun and socialising, it’s important to balance these with wellness routines that nourish both body and mind. Rejuvenating spa days, salon treatments and quality time with loved ones all nurture your mental and physical health. Incorporating these activities into your summer routine will aid you to enjoy the season to its fullest without compromising on your well-being.

Salon Tracker x