One of the most popular, and cost effective, ways to market your salon is through your social media accounts. For the past 10 or so years, Instagram has been the platform of choice in the salon industry. Instagram is great for interacting with both existing and potential new customers and also sharing news regarding new offers and new products that you may be introducing.
In recent years, TikTok has also become a firm favourite amongst salon owners with many choosing to share short videos on that platform.
Some potential video ideas for your salons TikTok could be:
· A behind the scenes on what it takes
to run and work in a salon
· Informative videos from industry
professionals educating customers on safe practices within your salon
· Tips and tricks for how to get the
most out of the services you offer
By posting
on social media platforms, this gives your salon a more friendly and welcoming
vibe and will encourage customers to pay you a visit.
SMS
A way you
can market your salon to your existing customers and try to encourage them to
keep returning to your salon is through SMS or text message marketing. Text
message marketing is one of the most successful marketing channels to use with
these messages getting a 98% open rate.
In Salon Trackers intelligent marketing suite you can create personalised filters and pick and choose what customers you would like to send your marketing campaigns to.
An example of a message you could send from the intelligent marketing suite
using the personalised filters is:
Filter :
Customers who haven’t had an appointment in the
last three months.
Message :
Hi <<Forename>>
We miss you!
Come in the salon this bank holiday weekend for
a free sachet of cream when you buy a course!
<<CompanyName>>
Email
Another way you can use our intelligent marketing suite is to do email marketing . This works in a similar way to the SMS marketing where you can use the filters to choose who you want to send the email campaign to. After you have filtered out these customers you can then either connect your Mailchimp account to Salon Tracker and sent the campaign through there or you can export this list off emails into an CSV to upload into any other email marketing platform of your choice.
If you have
any questions about anything mentioned in this blog or if you would like to get
booked in for a free demonstration and two week trial give us a call on
01133508230 or enquire here: www.salontracker.co.uk/freetrial
Salon
Tracker x
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