How to Grow your Salon Business!

 

The Salon industry is one of the fastest growing in the UK showing a growth of 54% in the number of businesses in the 5 years up to 2020. Though this slowed down due to the pandemic, this industry has seemingly bounced back after the lockdown and is on the rise again.

To make sure your salon is taking advantage of this and growing with the rest of your industry, here are some of our top tips and tricks to push growth in you Salon.

 

Utilise Social Media

If you’re running a salon, social media such as Facebook and Instagram should be your best friend. These platforms are great ways to communicate with your customers and also promote your salon for free. By sharing before and after photos of your work on social media you can show people who may have not been to your salon the type of work you do and encourage them to come in for an appointment. This means you can use social media to grow your customer base.

Social media is also a great way to communicate and interact with your existing customers with many salon customers saying they feel more comfortable going into a salon where they can see the workers personality and communicate with them online.

A final use for social media is to run things such as competitions. You could run a competition for a free retail product or a free appointment and get entrants to share the post and tag some friends. This would mean that your customers are doing the free marketing for you and sharing your business with their friends.

If you want some more tips on how social media can help your salon, go to www.salontracker.co.uk/news and search for social media and you will be able to see all of the blogs we have done on this topic.

Reward Loyal Clients

As well as wanting new customers in your salon, client retention is important too and what better way to do this than to reward your most loyal clients. One way Salon Tracker can help you do this is with our groups feature. This feature allows you to add your customers into specific groups, for example a VIP customer group, and you can give them a set discount on bookings and retail products.

You can also do offers such as buy one get one free and buy 5 for the price of 4 which the system can help you track. Give us a call to see how this could work for you.

Ask for Reviews

Another way you can grow your salons customer base is to ask your existing customers to leave you reviews on platforms such as Facebook, Google or YELL. Having reviews from verified customers of your salon will help shed good light on what your salon offers. One way Salon Tracker can help you encourage your clients to leave you a review is with our ‘request a review’ feature which sends a text to your customers after their appointment asking them to leave a review on whichever site that you prefer.

 

If you would like any more information on the features detailed in this blog or if you would like to get booked in for a free demonstration and two-week trial, please don’t hesitate to give us a call on 0113 350 8230 or email info@salontracker.co.uk.

 

Salon Tracker x

My First Year!

I’m sure I have had the pleasure of speaking to the majority of our clients, if you haven’t spoken to me yet… I’m Ellis. I am part of the Support and Sales team at Salon Tracker Software.

I started working at Salon Tracker at the start of June 2021 and began by learning how the software works. Once I was comfortable with the system, I began managing my own enquiries and doing demos and trials for potential customers. Once I had progressed further, I began looking at the support side of Salon Tracker. This involved setting up customer hardware, taking tickets for any customer requests and trying to implement them. Also, I have been to two trade shows, Professional Beauty London and Beauty UK.

Alongside managing my own customers, I have also done a few projects during my time at Salon Tracker. These have included redesigning/updating our customer brochure to include our latest features and redesigning our developers’ website. Working on these projects has allowed me to work with different members of our team and develop my skillset further.

In the future, I am hoping to move further into the support side of Salon Tracker so that I can learn the more technical side of the system as this is the area that I find most stimulating due to being a bit more complex.

Overall, I have thoroughly enjoyed my first year at Salon Tracker. I have enjoyed getting to know the ins and outs of the system and speaking to new and existing customers. The team have been extremely helpful in terms of me settling in and have been on hand to answer any questions I have had. We have many projects planned for the near future so keep tuned to see what the Salon Tracker team is up to over the coming year. I look forward to speaking to you in the future!

Ellis x