Utilising Pinterest for your Salon

When running a salon, social media is one of the most useful tools on offer. Pinterest is one of the world’s biggest social media platforms, with over 416 million monthly active users, but it is often overlooked. Here at Salon Tracker, we believe that Pinterest is useful in so many ways, such as: finding inspiration, showcasing your work and selling your retail products.

Finding Inspiration

Pinterest allows you to create mood boards which you can tailor to your own needs. You are able to search for pins, which are photos that people have uploaded, and add these to your mood boards. Not only does it suggest the current trends to search for, it also allows you to choose your own searches, for example ‘summer nails’. This will bring up lots of different pictures to browse through and you can then pin these to your mood board to refer back to. Once you have added a few pins, it will then also bring up similar images that you be interested in. It’s a fantastic tool for keeping on top of what is trending at the moment.

Not only is it useful for finding inspiration for your treatments, but it is also useful for the interior inspiration for your salon. Whether this is a full salon makeover or simply a bit of seasonal décor, there is bound to be ideas on Pinterest that you can use.

Promoting your company

Another way in which you can use Pinterest to benefit your salon is that you can create ads. These can be done in a few ways such as a quick ad, which is a one-off payment that pushes one of your pins to a wider audience. Another way is campaign creation which is a more in-depth way, in which you can set daily amounts you wish to spend advertising.

Showcasing your work

As well as being able to save other people’s pins, you are able to create your own and share your work. You are able to upload a photo, which you can then add details to, such as what products you have used, and you can also link your website to the pin so that if they click the pin, they can be linked directly to your website. When posting, you have the option to post now or post at a later date so that you can post at times you know that people are more active.

Other image-based social media platforms such as Instagram, Facebook and Twitter do not have a very long post life, meaning that the posts do not stay on peoples feeds for very long. Pinterest however has a much longer post life and can see businesses getting leads up to 30 days after an initial post.

 

If you don't already follow us on Pinterest already, go give us a follow @salontracker and check out the different boards on our page for some inspo!  

If you have questions, feel free to drop us an e-mail at info@salontracker.co.uk or call us on 0113 350 8230.

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