How you can use Social Media in your Salon!

Social media is everywhere these days, from Instagram to Facebook to Tiktok. There are many ways you can use social media in your salon to stay up to date on recent trends, to show people your work and also to attract new customers. We know that this can be a little daunting if you haven’t done this before so I’m here to share my best tips and tricks for you to use social media for your salon.

Instagram

Instagram is one of the most popular social media platforms at the moment with over one billion active users sharing and viewing content each day. One of the best ways to utilise Instagram is to use this as a way to share pictures of your services, whether this be bright colour jobs or some before and afters of clients when they get their services done. Sharing the treatments which you do in your salon on Instagram means customers, both existing and potential can see what you’re capable of and this may persuade them to book an appointment with you. Hashtags are also very useful on Instagram.  Every time you post you should use different hashtag depending on what you’re sharing a picture of. For example, if you’re posting a picture of some nails that have been done in the salon use hashtags like ‘#nails’ and ‘#nailart’ this will mean your posts are more likely to be viewed by more people, even if they don’t follow you.  Finally, the last way you can use Instagram in your salon is the stories feature. Posting stories are a great way to keep your customers updated on what is going on in your salon and also as they only last 24 hours you don’t have to keep them on your feed, Stories are also a good way to do things such as ‘flash sales’ as they’re only available to view for 24 hours you could do a deal on a quiet day for example ‘Today Only, Buy a 30 Minute Course and get a Free Sachet of Tanning Lotion’.

 

Facebook

Facebook is another very popular social media site, especially for salons. Facebooks gives you the opportunity to keep customers updated, display reviews and communicate with your customers all in one place.  Facebook is also a good social media platform to run competitions on. For example, you could run a competition for a free or discounted service in your salon and for you customers to enter they should have to tag some friends and share the post. By asking customers to tag friends and share your post, this means that all the Facebook friends of everyone who had shared that post will see your salon. This is a really good way to get more exposure. Another way to get exposure on Facebook is by using the sponsored posting feature. This does come with a cost but you can spend as much or as little as you like on this. You can push your posts to a target audience of your choice so more people, apart from those who already follow you, will see your posts. As mentioned before, Facebook is also a great place for communicating with your customers, whether this be responding to reviews that they have left you or responding to any messages they have left you. Facebook gives you the option to do all of this in one place.

 

Tiktok

Tiktok is a fairly new social media platform which exploded in popularity over lockdown.  The basic idea of this is to share short videos of whatever you want with popular videos making it to the ‘For You Page’.  Already there are a lot of salon accounts on the platform from nail techs showing viewers the process of doing a client’s nails, hair salons showing some before ad afters and other types of salons sharing tips and tricks to views about things such as tanning safety and how to get the smoothest finish on your foundation.  This platform is very popular, especially with the younger generation with some videos reaching up to a million views, so why not get involved!

 

There are many other options for what social media platforms you could use in your salon for example twitter is also a good one but these are just some of our favourites.

If you’re not already make sure you’re following us on all out social media accounts @salontrackersoftware on Instagram, Salon Tracker Software on Facebook and @SalonTrackerLTD on X to keep up with everything new at Salon Tracker.

 

If you would like any more tips or tricks on how to use social media in your salon don’t hesitate to drop us a message on any of our social media accounts or call on 0113 350 8230.

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